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What participants are saying
Excellent content. Applicable everywhere. Thank you.
Great balance of practical and theory on persuasive design of interactive media.
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
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Digital Behavior Change Workshops 2016
Neurochemistry for Interactive Design & Marketing [N1]
Learn the neurochemical factors that shape your users’ emotions, motivation, cognition, and behavior. By the end of this workshop, you’ll understand the factors that drive user emotion and behavior in interactive media. You’ll learn how to avoid triggering negative emotions, and how to evoke positive emotions leading to better user experiences.
- Toronto: 17 Oct 2016
- New York City: 28 Oct 2016
- Chicago: 31 Oct 2016
- Vancouver: 14 Nov 2016
- Seattle: 16 Nov 2016
- San Francisco: 18 Nov 2016
- Palo Alto: 21 Nov 2016
- Los Angeles: 28 Nov 2016
Psychology for Digital Behavior Change [P2]
Learn the psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns. By the end of the workshop, you’ll be able to recognize and apply over 40 behavioral science principles, reverse engineer your competitors’ psychological strategies, build psychology-infused wireframes and optimize them.
Seattle: 24-25 Feb 2016
Toronto : 17-18 March 2016
Vancouver: 6-7 April 2016
San Francisco: 11-12 Apr 2016
Palo Alto: 14-15 April 2016
Los Angeles: 21-22 Apr 2016
Chicago: 27-28 Apr 2016
New York City: 2-3 May 2016
Toronto : 25-26 May 2016
- Ottawa: 11-12 Oct 2016
- Philadelphia: 24-25 Oct 2016
- Toronto : 7-8 Nov 2016
Psychological Architectures of Digital Behavior Change [A1]
Learn advanced principles and psychological architectures – the winning design patterns that drive influential campaigns and technologies. By the end of the workshop, you’ll learn 10 new principles of feedback psychology, and gain experience applying psychological architecture templates for popular patterns including gamification, landing pages, habit loops, stages of change, and more.
Seattle: 26 Feb 2016
Vancouver: 8 April 2016
Chicago: 29 April 2016
New York City: 4 May 2016
Toronto : 27 May 2016
- Ottawa: 13 Oct 2016
- Toronto : 9 Nov 2016
Our big city workshops often SELL OUT.
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On-site training at your office
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Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
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