HomeBrian Cugelman, PhD
Who’s attended Dr. Cugelman’s workshops?
And many others, including small business, government departments, non-profit organizations, students and academics.
Hear what participants are saying
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Great balance of practical and theory on persuasive design of interactive media.
Excellent content. Applicable everywhere. Thank you.
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Our upcoming workshops
(A) Psychology for Digital Behavior Change
Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as popular design recipes for landing pages, gamification, e-selling, viral diffusion, and more.
(B) Psychological Architectures of Digital Behavior Change
Whereas our foundational course teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into highly influential design patterns, called Psychological Architectures.
Interested in corporate training?
We offer on-site training for groups of 5 or more, along with tailored curriculum ranging
from one to three days. You’ll enjoy better rates and content tailored to the needs of your
colleagues. Dr. Cugelman loves to travel, and now that AlterSpark operates in the USA, we
can easily accommodate any US location. Just book early, as we have a busy year ahead.
Here’s what some had to say about Dr. Cugelman’s corporate training:
Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Brian enjoys working with organizations of all sizes, from
the corporate, government, non-profit and health sectors.
Need data science or digital marketing support?
We also provide consulting services, helping clients to build and evaluate their digital products and campaigns.
Our strengths include data science, digital psychology, and anything to do with online engagement.
Some of our consulting clients