SOLD OUT in Los Angeles, New York, Chicago, Seattle, Toronto & Vancouver

Who’s attended Dr. Cugelman’s workshops?

And many others, including small business, government departments, non-profit organizations, students and academics.

Hear what participants are saying

What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College
Excellent content. Applicable everywhere. Thank you.

Adam Dobrer, Business Experience Design Manager, Deloitte Consulting

Join our list for training alerts and tips

    Training discounts
    Advice and tips
    Exclusive resources

Our upcoming workshops

(A) Psychology for Digital Behavior Change
(two-day workshop)

Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as popular design recipes for landing pages, gamification, e-selling, viral diffusion, and more.

Learn More

Chicago (Sign-up)
26-27 February

New York City (Sign-up)
26-27 March

Toronto (Sign-up)
15-16 April + optional 3rd day

Seattle (Sign-up)
23-24 April

Vancouver (Sign-up)
27-29 April

Los Angeles (Sign-up)
4-5 May

(B) Psychological Architectures of Digital Behavior Change
(one-day workshop)

Whereas our foundational course teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into highly influential design patterns, called Psychological Architectures.

Learn More

Toronto (Sign-up)
20 February

Interested in corporate training?

We offer on-site training for groups of 5 or more, along with tailored curriculum ranging
from one to three days. You’ll enjoy better rates and content tailored to the needs of your
colleagues. Dr. Cugelman loves to travel, and now that AlterSpark operates in the USA, we
can easily accommodate any US location. Just book early, as we have a busy year ahead.

Here’s what some had to say about Dr. Cugelman’s corporate training:

Samsung testimonial

Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics

Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Product & User Experience Leader, Inc

Brian enjoys working with organizations of all sizes, from
the corporate, government, non-profit and health sectors.

Need data science or digital marketing support?

We also provide consulting services, helping clients to build and evaluate their digital products and campaigns.

Our strengths include data science, digital psychology, and anything to do with online engagement.

Some of our consulting clients

Discuss Your Consulting Needs