Learn about our upcoming workshops

  • Training discounts
  • Advice and tips
  • Exclusive resources

Who we’ve trained

 ..and a whole lot more…

Your training opportunities

Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as popular design recipes for landing pages, gamification, e-selling, viral diffusion, and more.Learn more
We offer on-site training for groups of five to twenty-five, along with tailored workshops ranging from one to three days. Our workshops are great for digital media professionals, and all our workshops are taught by Dr. Cugelman.Learn more


Upcoming workshops

Date & VenueEventRegistration
Nov 6-7, 2014
Toronto, Canada
University of Toronto
Persuasive Psychology for Interactive Design
(2-day workshop)
Learn More
Oct 16, 2014
Toronto, Canada
HR Unconference
Persuasive HRLearn More
Nov 20-21, 2014
San Francisco, USA
University of California – San Francisco
Persuasive Psychology for Interactive Design
(2-day workshop)
Learn More
Dec 8-10, 2014
Toronto, Canada
York University
Persuasive Technology for Health Behaviour Change
(3-day workshop)
Learn More

What participants are saying

Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
I found the tone and content excellent! Excellent presentation and some very good information!
Natalie Campbell, Web Designer, Department of National Defence (Canada)
Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products.
Raphael Lopoukhine, Digital Engagement Strategist, Public Works and Government Services Canada
The level of information and learning is really high in this workshop, and all of it is practical, “take-it-back-to-work” information. I will use it.
Christine McGlade, Senior partner, Q media
Brian presents the concepts in a clear and engaging manner. I will be able to use these concepts to help me design more persuasive and intuitive user interfaces.
Kai Liang, Quality Assurance Analyst, Pricemetrix Inc.
Persuasive design course was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project!
Swidja Nikke, Communications Advisor, Government of Canada, Federal Economic Development Agency for Southern Ontario
Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design.
Judah J. Gould, UX Specialist - Information Architect
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Manager of IT and New Media, OCASI

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About us

We’re a digital agency that operates at the intersection of
data science, evaluation, psychology, and digital marketing.

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