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What we do At AlterSpark e-Services, we help our clients engage their target audiences. We provide strategy, marketing and search engine optimization (SEO); branding, graphic and web design; research and analytics; plus website development. We offer set packages or customized consulting. What we've done Our expertise draws on a decade of work with non-profit, private sector and inter-governmental organizations. Before starting AlterSpark, Rena worked for CHUM Interactive and designed online micro-sites for big name clients such as Fuji, Pepsi, Smirnoff, Miller, Kellogg Canada, Glow by J-Lo, Sarah McLachlan, 20th Century Fox and Time Warner. Brian managed large websites and e-marketing campaigns for the United Nations while conducting numerous research projects. He is now in academia. Remember this page          |
Branding, graphic and web design
Online strategy and marketing
Search Engine Optimization (SEO)
Pay Per Click Advertising (PPC)
Internet research and analytics
Content management and hosting
| Website Design and Credibility |
We’ve all heard that substance is more important than presentation; and by extension, it could be argued that website content is likely to be judged on the basis of what it expresses, not how ideas are visually dressed up. Although substance is important, it is surprising how much additional influence superficial trappings contribute to users' perceptions of web content. In fact, research suggest that it is not enough to just hire talented website developers, editors and analytics experts; but talented designers can influence how much faith users may place in a given website. |
| Eight Principles of Successful Non-Profit Web Projects |
Building a global online network between multiple stakeholders—especially non-profit organizations—can be a daunting task. Although technical considerations are important, contrary to popular belief, the primary challenges have less to do with technology and more to do with human emotions. |