They’ve enjoyed Dr. Cugelman’s training:

And over 650  others, including small business, government departments, non-profit organizations, students, and academics.

What participants are saying

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer, Business Experience Design Manager, Deloitte Consulting
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
Read Over 100 Testimonials

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Workshops 2016

Psychology for Digital Behavior Change [P2]
(2-day workshop)

Over two days, you will learn how to recognize and apply over 50 principles of persuasive design psychology, as well as simple steps that you can follow to design more engaging technologies.

2016 Workshops:

  • Seattle: 24-25 Feb 2016
  • Toronto [1]: 17-18 March 2016
  • Vancouver: 6-7 April 2016
  • San Francisco: 11-12 Apr 2016
  • Palo Alto: 14-15 April 2016
  • Los Angeles: 21-22 Apr 2016
  • Chicago: 27-28 Apr 2016
  • New York City: 2-3 May 2016
  • Toronto [2]: 25-26 May 2016
  • Ottawa: 11-12 Oct 2016
  • Philadelphia: 24-25 Oct 2016
  • Toronto [3]: 7-8 Nov 2016
Learn About Workshop P2

Psychological Architectures of Digital Behavior Change [A1]
(1-day workshop)

Whereas our foundational course teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into highly influential design patterns, called Psychological Architectures, such as gamification, landing pages, habit loops, and more.

2016 workshops: 

  • Seattle: 26 Feb 2016
  • Vancouver: 8 April 2016
  • Chicago: 29 April 2016
  • New York City: 4 May 2016
  • Toronto [2]: 27 May 2016
  • Ottawa: 13 Oct 2016
  • Toronto [3]: 9 Nov 2016
Learn About Workshop A1

Our big city workshops often SELL OUT. Secure your seat today. 

On-site training? At your office?

We offer on-site training for groups of 5 or more, along with tailored curriculum ranging from
one to three days. You’ll enjoy better rates and content tailored to the needs of your colleagues.
Just book early, as we have a busy year ahead.

Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics

Samsung testimonial

Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Product & User Experience Leader, Inc


Learn About On-site Training

We help clients build higher impact technologies and campaigns

We’re a boutique agency that operates at the the intersection between data science, digital psychology, and online engagement.
Reach out if you want to discuss how we can help.

Some of our consulting clients