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Artificial emotional intelligence is near

There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.

Emotions are so hard to study, many scientists ignore them

People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.

By | 2017-05-13T23:23:44+00:00 4 May 2017|Categories: Behavioral science, Persuasive design, Digital marketing, Research|Comments Off on Artificial emotional intelligence is near

MIT Inspired our Digital Psychology Lab in Kensington Market

A few years back, Dr. Stibe (http://cp.media.mit.edu/agnis-stibe/) invited me to present my research on emotions to the MIT Media Lab, while we also kicked off our study on persuasive backfiring (http://dspace.mit.edu/handle/1721.1/108479). But what I didn’t expect, was to be sooooo seduced by the Lab itself. MIT is the ultimate playground for geeks. The Media Lab is the only school I know, where you join a culture overflowing with books, technology, and junk food, all within an environment where classes are optional, the number of brilliant people is shocking, and the only thing that matters, is that you build something groundbreaking.

By | 2017-05-06T19:34:21+00:00 1 May 2017|Categories: Behavioral science, Research, Announcements|Comments Off on MIT Inspired our Digital Psychology Lab in Kensington Market

Calling on Toronto-based organizations, who’d like a FREE communication workshop

Interested in inspiring your employees, building vibrant teams, and improving communications?

We are seeking organizations, located in Toronto, who believe the path to success lay in highly-engaged employees, vibrant team dynamics, and effective communications.

AlterSpark is putting out a call for 3 small to medium sized organizations, to participate in our research, on personality, communication and organizational success. Then at the end of the summer, our team will provide a 1-2 day, hands-on workshop, designed to help your colleagues improve their interpersonal skills, and learn how to improve corporate communication, retention, productivity, leadership styles, and more…

If you have any questions, or you’re ready to apply, contact Joshua ([email protected]).

By | 2017-05-06T18:10:38+00:00 1 May 2017|Categories: Announcements|Comments Off on Calling on Toronto-based organizations, who’d like a FREE communication workshop

Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving

By Brian Cugelman, PhD with editorial production from Debra Weinryb

When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.

This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety. 

[…]

By | 2017-05-06T01:28:39+00:00 9 January 2017|Categories: Behavioral science, Persuasive design, User experience (UX)|Tags: , , , |Comments Off on Using Attachment Anxiety in Emotional Design & Marketing

Workshop Scholarship Winners (Sep-Dec 2016)

We are excited to announce our latest round of winners of the AlterSpark’s scholarship program that provides complementary digital psychology training access to graduate students and members of social purpose organizations who use technology to build a better world.

In our latest round, four researchers and change makers received scholarships: […]

By | 2017-01-10T10:11:22+00:00 31 October 2016|Categories: Announcements|Comments Off on Workshop Scholarship Winners (Sep-Dec 2016)