There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.
A few years back, Dr. Stibe (http://cp.media.mit.edu/agnis-stibe/) invited me to present my research on emotions to the MIT Media Lab, while we also kicked off our study on persuasive backfiring (http://dspace.mit.edu/handle/1721.1/108479). But what I didn’t expect, was to be sooooo seduced by the Lab itself. MIT is the ultimate playground for geeks. The Media Lab is the only school I know, where you join a culture overflowing with books, technology, and junk food, all within an environment where classes are optional, the number of brilliant people is shocking, and the only thing that matters, is that you build something groundbreaking.
Interested in inspiring your employees, building vibrant teams, and improving communications?
We are seeking organizations, located in Toronto, who believe the path to success lay in highly-engaged employees, vibrant team dynamics, and effective communications.
AlterSpark is putting out a call for 3 small to medium sized organizations, to participate in our research, on personality, communication and organizational success. Then at the end of the summer, our team will provide a 1-2 day, hands-on workshop, designed to help your colleagues improve their interpersonal skills, and learn how to improve corporate communication, retention, productivity, leadership styles, and more…
If you have any questions, or you’re ready to apply, contact Joshua ([email protected]).
How companies use social pain, to stop customers from leaving
By Brian Cugelman, PhD with editorial production from Debra Weinryb
When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety.
We are excited to announce our latest round of winners of the AlterSpark’s scholarship program that provides complementary digital psychology training access to graduate students and members of social purpose organizations who use technology to build a better world.
In our latest round, four researchers and change makers received scholarships: […]