Seeking an Academic Partner for a Data Science and Psychology Project (in Toronto)


AlterSpark ( is seeking a Toronto-based academic partner to collaborate with an industry-academic project, that combines psychology, neuroscience and data science.

Over the last few years, AlterSpark has carried out a range of studies aimed at better understanding and predicting people’s psychological disposition based on how they use and communicate in digital media. The purpose of this research is to develop a set of assessment instruments, technologies and algorithms that can support a range of applications, in marketing, human resources, mental health, and other applied fields. […]

By | 24 March 2016|Categories: Uncategorized|0 Comments

Announcing our 2016 Q1-2 Scholarship Winners

square_digital-psychology-workshop_materials_book_3We are excited to announce our latest round of winners of the AlterSpark’s scholarship program that provides complementary digital psychology training access to graduate students and members of social purpose organizations who use technology to build a better world.

This has been our largest scholarship program to date! We were impressed by both the caliber of the entrants and the wide variety of ways in which they’re using technology for social applications.

By | 23 March 2016|Categories: Uncategorized|0 Comments

Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing

By Brian Cugelman, PhD

In the last few years, UX design professionals, digital marketers, and conversion optimization ninjas have increasingly started using psychology to design intuitive websites, engaging apps and higher converting marketing campaigns.

There’s no shortage of evidence that a good understanding of interactive psychology can can transform your formerly unknown app into a trusted and addictive product.

However, there’s one elephant in the room that nobody likes to talk about.

banksy-elephant in the room v2 Tai, Banksy’s “elephant in the room”. Photograph: Damian Dovarganes/AP


Workshop Scholarship Winners (2015)

We’re supporting digital media professionals working on the front line of positive social change. Meet the change makers who have enjoyed our workshop scholarships.

By | 7 March 2016|Categories: Announcements, Events, Uncategorized|0 Comments

Feedback psychology and digital persuasion (Brian’s TEDx Talk)

By | 7 February 2016|Categories: Uncategorized|0 Comments

Gamification and health behavior change infographic

gamification health behavior change

By | 8 October 2015|Categories: Uncategorized|0 Comments

Dr. Cugelman joins an inspiring lineup at TEDx Toronto in 2015

We are excited to announce that our Senior Scientist and Director at AlterSpark, Brian Cugelman, PhD, has been selected to speak at the upcoming TEDx Toronto event on October 22, 2015.

The theme of the 2015 conference is Thresholds, dedicated to stories of courage, vision, and remarkable breakthroughs. Dr. Cugelman is honored to have the opportunity to discuss his research and outstanding work in the area of digital psychology. He will be in the company of other admired keynote speakers who have also demonstrated vision and innovation in their respective areas.

Details about his speech are under strict embargo, and the TEDx organizing committee has just released this introductory video:


By | 25 August 2015|Categories: Announcements|0 Comments