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Emotional Design Psychology & Human-Computer Relationships


If I could put together a list of the top scientists who’ve contributed most to the study of online behavior change, my first pick would be to nominate the late Professor Clifford Nass.

The reason for this is simple. Professor Nass pursued one of the most counter-intuitive research tracks, trying to understand why people interact with technology in ways that are similar to how they interact with other people.

Professor Nass studied how people took offense to rude computers, collaborated with BJ Fogg to research how flattery shaped user emotions, and studied how user feelings towards software changed when their personalities were matched or mismatched, such as introverted users on an extroverted app.


By | 18 October 2016|Digital marketing, Research, User experience (UX)|

Wondering about the science behind our micro infographics?

Lots of people have asked about the research behind our micro inforgraphics. Here are the citations behind our 2015 materials.

Jiwa, M., S. Millett, et al. (2012). “Impact of the Presence of Medical Equipment in Images on Viewer’s Perceptions of the Trustworthiness of an Individual On-Screen.” Journal of Medical Internet Research 14(4).


Announcing our 2016 Q1-2 Scholarship Winners

square_digital-psychology-workshop_materials_book_3We are excited to announce our latest round of winners of the AlterSpark’s scholarship program that provides complementary digital psychology training access to graduate students and members of social purpose organizations who use technology to build a better world.

This has been our largest scholarship program to date! We were impressed by both the caliber of the entrants and the wide variety of ways in which they’re using technology for social applications.

By | 23 March 2016|Educational updates|

Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing

In the last few years, UX design professionals, digital marketers, and conversion optimization ninjas have increasingly started using psychology to design intuitive websites, engaging apps and higher converting marketing campaigns.

There’s no shortage of evidence that a good understanding of interactive psychology can can transform your formerly unknown app into a trusted and addictive product.

However, there’s one elephant in the room that nobody likes to talk about.

banksy-elephant in the room v2

Tai, Banksy’s “elephant in the room”. Photograph: Damian Dovarganes/AP