We’ve all heard that substance is more important than presentation; and by extension, it could be argued that website content is likely to be judged on the basis of what it expresses, not how ideas are visually dressed up. Although substance is important, it is surprising how much additional influence superficial trappings contribute to users' perceptions of web content.

Building a global online network between multiple stakeholders—especially non-profit organizations—can be a daunting task. Although technical considerations are important, contrary to popular belief, the primary challenges have less to do with technology and more to do with human emotions.