In this session, we'll introduce you to the psychology of online design. We will show you a number of simple principles that you can use to understand website psychology. By the end of this session, you'll be better equipped to understand why some online ventures are successful, and others miss the mark.
Whitepaper on the BER evaluation framework
The Basic Efficency Resource (BER) model can aid impact evaluations of complex programs comprising numerous units. This whitepaper provides the theoretical background and templates for evaluators wishing to carry out a BER analysis. Download the BER whitepaper
backfiring behavior change BER climate change Coffee community management credibility cybermetrics digital marketing email marketing engagement evaluation gamification health impact evaluation interactive design internet internet research measurement motivation networks online online advertising online intervention online marketing Oxfam persuasion persuasive design Philadelphia projects psychological architecture Psychology research social marketing social media social networking social psychology theory trust trustworthy user experience web design web marketing website credibility website design psychology