This workshop will introduce a recent paper by Dr. Brian Cugelman and Matthew Potter, which has distilled Dale Carnegie’s wisdom into just 10 key principles of social media community management. The first half of this workshop will explain some of the science and theory that explains why most principles personal and social psychology operate in cyberspace. Then it will discuss the 10 key principles of persuasive community management. Afterwards, the presenters will describe a number of common, but painfully difficult community management challenges, and invite the audience to discuss how Dale Carnegie would handle them.