AlterSpark Blog
|
Written by Brian Cugelman
|
|
Thursday, 01 May 2008 21:51 |
|
We’ve all heard that substance is more important than presentation; and by extension, it could be argued that website content is likely to be judged on the basis of what it expresses, not how ideas are visually dressed up. Although substance is important, it is surprising how much additional influence superficial trappings contribute to users' perceptions of web content. |
|
|
Written by Brian Cugelman
|
|
Monday, 17 March 2008 00:00 |
|
Building a global online network between multiple stakeholders—especially non-profit organizations—can be a daunting task. Although technical considerations are important, contrary to popular belief, the primary challenges have less to do with technology and more to do with human emotions. |
|
Written by Brian
|
|
Sunday, 10 February 2008 19:55 |
|
A report by JupiterResearch suggested that 33 percent of European online advertisers plan to launch their own profiles on social networking sites over the following year. However, just 24 percent of advertisers using such "engagement" tactics measure whether users interact with their online ads. |
|
Written by Brian
|
|
Sunday, 10 February 2008 19:49 |
A recent report by JupiterResearch indicates that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in that category going toward sponsorship (for example, ad-supported newsletters).
|
|
|
|
|
|
|
The AlterSpark blog is a space where we publish articles and practical advice relating to online design, analytics and marketing.
|
Blog
