Our publication reports help organizations understand their publications’ impact. They show organizations who is discussing and citing their publications, how, why, and when.

By understanding their readership, organization are better positioned to author materials that can make an impression upon their readers and industry.

Publishing blind?

Organizations produce publications for many reasons. Publications can help organizations to meet their mandates, reach new goals, or satisfy the needs of their market segment.

Considerable time and effort goes into producing books, reports, newsletters, annual reports, booklets, white papers, and policy documents. Behind each publication, staff may have invested countless hours to plan, research, write, edit, rewrite, and gain internal approvals. Moreover, the final steps can be just as demanding, when organizations invest more time in graphic design, layout, printing, and distribution.

Despite this expensive effort, many organizations do not know the impact of their work. They do not know who is reading their materials, how readers feel about their works, or how their readership varies from publication to publication.

• Study the past, then shape your future – Gather valuable feedback on the impact of your past publications. Then, use these insights to shape the direction of future works.
• Identify your readership – Gain insight into the people and organizations citing your publications, such as governments, industry, non-profit organizations, academia, or individuals.
• Learn how your publications are being referenced – Learn how your works are being referenced, such as in the context of speeches, research papers, discussion, or commentaries.
• Understand what your readers think and feel – Obtain an overview of readers’ opinions and sentiments towards your publications. Then, pinpoint the key issues surrounding your publications.
• Compare performance between publications – Track the relative performance of your publications, and see how different publications appeal to different audiences.
• Meet accountability requirements – Present quantifiable impact evidence to your supporters or funders by using our reports into your organization’s performance evaluations.
• Monitor impact over time – These services can be used for a single evaluation or long-term monitoring. After the initial study, successive monitoring reports are easily conducted.
• Scale research to your budget and taste – Depending on your needs, we can tailor your research project to makes the best tradeoffs between your needs, reliability requirements, and budget.

“The reports tell us which of our publications are the most successful and have the most impact, helping considerably with future planning.”
-National Endowment for Science, Technology and the Arts (NESTA)

Our approach

We will guide you through a structured process that will begin with initial consultations, then move onto project design, and then progress to running a preliminary pilot study. During this time, we will tailor the publication and audience study to your organization’s unique context and needs. We’ll do all the work and consult with you at key moments. Afterwards, we will conduct the study, deliver the final report, and discuss the findings with you. Any subsequent monitoring can repeat or extend the initial study.