Social media has changed the rules of online engagement. Organizations that only rely on one-way communication may miss many opportunities offered by two-way engagement.

Although interactive online engagement promises many benefits, organizations need to weigh the pros and cons, as well as costs and benefits, before investing in social media. We help organizations make informed decisions regarding social media.

For clients who wish to invest in social media, we provide lifecycle support, helping them to build and implement strategies. During the process, we use online measurement to continually assess and improve their efforts.

We provide:

• A bigger picture view – We’ll help you take a bigger picture approach to social media. This will start with an assessment of your communication practices, beginning with an audit of your audiences, staff, and routines. Within this context, we’ll provide social media advice that fits your particular market.
• A realistic approach – The current mania surrounding social media is sometimes misleading. To help you make realistic choices regarding social media, we’ll assess your situation and only recommend Web 2.0 solutions if they make sense for your audiences and organization.
• Staged and cost-effective implementation – We’ll help you take a staged approach, helping you build confidence in performing two-way communications. To ensure your budget is realistic, we’ll help you strike the right balance between effort and demonstrated results.
• Evidence-based decision-making – As experts in online measurement, we will measure your impact and track your progress. We can help you select free or commercial monitoring tools and provide periodic evaluations to improve your efforts.

Our approach

We will begin with a needs assessment where we assess your audiences and examine your communications practices and capacity. Then, we’ll help you develop a strategy, operational tactics, and any required materials. When the time comes for implementation, we will help you set up your systems and then show your staff how to use them. Then, we will conduct regular monitoring, and at key milestones, we can perform in-depth evaluations that will help you to make adjustments to optimize your performance.

“AlterSpark pushed our social media integration to a new level, improving our community engagement and interactivity.”
Janet McKay
Executive Director
LEAF

“Brian Cugelman developed all aspects of my websites and Internet work which resulted, to a great part, in us being number one in real estate sales in Costa Rica and number three in Latin America, the very first year he worked for us.”
Gene Maxey
President/CEO
Century 21 Latin America

“The information you furnished here will be of great help to others especially those who are using social media campaigns as a marketing strategy.”
Virtual Assistant Inc.