Our web environment reports will give you a new perspective on your online operating environment and power relations within your market. They will show you the key players within your domain, what position they take regarding an issue, and how much influence they exert within your market.

When designing and implementing online campaigns, organizations that know their web environment are better positioned to engage their most powerful allies, avoid spending money on low-yield engagement, and maximize their return on outreach investment.

However, many organizations fail to understand their online operating environment because they can’t fully see what’s going on.

Our web environment reports will help you step above the complex online relationships. You’ll gain a simple “bird’s eye” perspective that will help your organization make better strategic decisions. This will give you an information advantage that will help you decide who to target, monitor, or ignore. You’ll be better positioned to engage your supporters, win-over opponents, and encourage fence-sitters to join your camp. Although the report may look simple, it’s powerful.

• Gain a simple view of your complex web environment – If you’ve ever felt overwhelmed by the complexity of online relationships, you’ll appreciate the simple overview that our reporting provides. We’ll help you cut through the complexity, to help you see your online relationships in a simple way that will aid your decision making.
• Engage the people that matter within your market – Influence in one domain does not necessarily operate in another. Many current online influence ranking services are not market specific, and can be misleading when applied to niche applications. Our influence maps will show you the actors that matter within your market and operating environment.
• Maximize your influence with minimum effort – The easiest way to influence a population is to engage the opinion shapers or early adopters. By knowing who matters most, you’ll increase your capacity to influence target audiences, and decrease the time required to reach them.
• Win over the undecided – Most political campaigns are won or lost over a candidate’s ability to engage undecided voters. Similarly, when competing against other actors who advocate contrary positions or competing products, and by knowing the powerful and undecided actors, you’ll be better positioned to win them over, and extend your sphere of influence.
• Gain an edge over your competition – Our clear-cut analysis will give you an information advantage over your competition. This will help you devise effective online strategies. Let your competitors shoot half-blind while you implement focused and calculated campaigns.
• Protect your issues, products, or brands – By knowing your greatest opponents, which of their arguments are gaining traction, and their web environment, you’ll be equipped with the insights you need to devise activities that can help defend your interests and potentially win over your opponents.
• Implement cost effective campaigns – Our influence maps will show you which actors matters most, providing you a basis to determine where you may achieve the greatest return on investments. By focusing on the actors that matter most, you’ll save time and money. Moreover, instead of wasting staff time to assess your online environment, we can perform it faster, and with more cost effectiveness.
• Monitor progress and report success – If you’re trying to enter a new market or debate, we can track your progress over time, and you’ll have quantifiable evidence of your organization’s ability to influence online debates. If your organization has accountability requirements, this will be hard evidence that can support your reporting requirements.

When to use influence mapping

Global institutions use the same framework when deciding where to allocate millions of dollars in campaign spending. If it works for them, it can work for you. Web environment and strategy reports can be used at many points in a campaign’s lifecycle.

Understanding

When researching a new market or target audience, web environment and strategy reports provide insight that can be used to outline your overall plan and shape how you design your activities. You will better understand your audience in a way that will help you build better engagement strategies and promotional materials. Moreover, you will have an empirical baseline from which to measure the progress and impact of your online activities.

Planning

Before running an online campaign, identify your allies, opponents, and undecided players. Then decide which players you need to engage and how to connect to them. With this knowledge, you’ll be able to design better strategies and make better tactical decisions. This will help you design hard-hitting and targeted outreach activities.

Implementing

Power relations and positions towards issues are constantly changing. By performing web environment mapping during your campaigns, you will be better equipped to adapt to your changing web landscape.

Concluding

When it comes to the final program evaluation, our web environment reports can stand as solid evidence of influence, especially when running an analysis before and after your program.

Our approach

We’ll start with initial consultations, where we seek to understand your business and operating environment. Using a combination of human and automated processes, we’ll identify the key stakeholders in your industry. After performing our analysis, we’ll discuss the findings and strategic considerations. Finally, we’ll deliver the final report and discuss the findings with your key staff and stakeholders. Subsequent monitoring will build on the initial study, requiring a fraction of the time to complete.