AlterSpark e-Services

We provide a range of Internet services which cover strategy and online marketing; branding, graphic and web design; Internet research and analytics; plus website development. Below you will find a listing of the various services we offer; however, you may be interested in our Packages which combine online services that commonly go together.

Branding, graphic and web design
We offer a range of branding, graphic and website design services. For new start-ups, we guide clients through the process of defining their objectives, values and target audiences. Then we help them define a visual language that expresses what makes them so special. For established businesses who need to refine their existing look and feel, we'll run through the same process as start-ups, plus audit their current branding, before developing a new set of design principles and solutions. We also provide 'website face lift' services to enhance templates, style sheets, individual graphics and layout. We also offer original illustration and graphic design. Our services include:

• Branding research and concept development
• Logo research and design
• Web design and template development
• Website face lifts (template, style sheet, graphic, layout enhancements)
• Illustration and graphic design

Strategy and online marketing
The Internet is a social forum that connects over one billion people. Every new online citizen could be a potential customer to an online businesses; constituent for non-profit organizations; voter for politicians; congregant for religious institutions; or opinion holder for social change advocates. We believe that successful online outreach is measured by how well target audiences are engaged. Drawing on outreach practices from various sectors and the latest research, we help clients clarify their goals, target audiences and competitive playing field; then we help them develop long-term strategies and short-term tactics. Our services include:

• Goal setting and benchmarking
• Outreach material development and deployment
• Target audience engagement through campaigning, marketing and public relations
• Online social marketing campaigning (online behavioural change interventions)
• Paid (cost per click) advertising campaign planning and management

Search Engine Optimization (SEO)
In today's competitive Internet environment, it's not enough to have an online presence. Successful websites reach out to their target audiences and are also easily found by them. Considering that search engines are the primarily means of finding anything online, search engine optimization (SEO) is essential to online success. To enhance our clients' chances of attaining successful search engine ranking, we provide competitive benchmarking, keyword analysis and strategic copy editing. At the same time, we teach clients how to build online marketing into their daily routine so they can expect to achieve long-term search engine success. Our services include:

• Search engine optimization audits
• Competitive keyword analysis
• Strategic copy editing
• Bulk search engine submission
• Organic search engine success planning
• Ranking monitoring, evaluation and refinement

Internet research and analytics
We believe that successful projects result from insight and empirically based decision making. For this reason, we offer three types of online research services. First, pre-project planning which focuses on understanding the nature of a project, its competitive environment, target audiences and possible evaluation requirements. Second, during projects, successful projects require consistent monitoring to make corrective measures. And third, after projects are complete, it's important to evaluate impacts and obtain operational insights for successive interventions. We have extensive experience in this area and can accommodate a wide range of online research projects. Our range of research services include:

Website development
Aiming to minimize the time spent on technical details, we offer three flexible website solutions and top quality hosting. We use the Joomla Content Management Systems or Word Press Blog for medium sized projects; and for small projects, simple HTML. With a 99.9% uptime track record and daily backups, our hosting solutions are not only reliable, but fast. They come with numerous direct connections to the Internet backbone and we'll physically place your website in North America, Europe or Asia, so your web products can be close to your target audiences. Moreover, we're able to integrate a number of added features such as email accounts, listserves, or a number of applications which may be required for your project. In summary our website solutions include:

• Project management, training, education and advice
• Content management systems, blogs, or static HTML websites
• Hosting on fast web servers that can be place in three continents, a 99.9% uptime track record, daily backups and numerous features
• Application integration
• Website management, support and security services
• Content analysis, organization and taxonomy development