Digital Psychology & Emotional Design
Training Weeks 2017-2018
Websites • Mobile apps • Social media • Digital marketing
Online ads • Wearables • Marketing automation • AI bots
Fast-track your skills in applying psychology and neuroscience to a wide range of digital media skills, cutting across interactive design, user experience, digital marketing, conversion rate optimization, and more. All with a focus on human-centered design and engagement.
Practical … Scientific … Easy …
Our workshops are grounded in science but presented in a format that is easy to understand and apply, taught through a combination of modules, group activities, live polling, and hands-on exercises.
Scroll down for a summary of each workshop,
and follow the links to learn more.
Psychology for Digital Behavior Change [DBC1, P2]
Master the essential lessons in digital psychology
Over 2-days, you’ll develop new skills in recognizing and applying over 40 principles of digital psychology as you learn how to employ the same psychological strategies used by the world’s most successful technologies and campaigns.
You’ll learn how to reverse-engineer your competitors’ psychological strategies, and gain experience translating behavioral science principles into user interfaces, creative content, and digital products that gain impact over time.
We recommend this workshop as the starting point for anyone interested in learning digital psychology. After completing DBC1, you can further your digital psychology learning in workshop DBC2 or jump to ED.
Psychological Architectures of Digital Behavior Change [DBC2, A1]
Learn how to build psychological design patterns and strategies
In 1-day, you’ll take all the individual principles you learned in DBC1, and start building psychology design patterns. You’ll learn how to build psychological architectures, those combinations of psychology that underpin popular design patterns such as landing pages, habit loops, gamification, and more.
You’ll discover which psychological principles are useless in isolation, which ones can easily backfire, and which ones need to be combined for maximal impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
This advanced workshop is open to those who have completed our DBC1 workshop or who are taking DBC1 and DBC2 together.
Emotional Design Psychology & Neuroscience [ED, E2]
Deepen your understanding of what shapes user emotion and behavior
Over 2-days, you’ll learn how to build emotionally intelligent technologies based on psychology and neuroscience, with a focus on user/consumer emotion, motivation, cognition, and behavior.
You’ll develop a deep understanding of what shapes human behavior, and discover which emotions to target, to elicit specific outcomes. Plus, you will carry out exercises on engineering empathetic content designed to keep your users happy, while minimizing potential fallouts, if things go wrong. You’ll also gain experience building emotionally driven strategies, creative content, wireframes, and more, while also learning how to use simple, low-cost emotional impact research tools.
You can take this workshop at any time, but you’ll get more out of it if you first complete DBC1. While our workshops DBC1+DBC2 focus on external behavior change techniques, this intermediate-to-advanced-level workshop focuses on the internal drivers that shape behavior.
The Certificate in Digital Health Promotion
Through York University
Learn the key principles and design patterns that drive online health behavior change interventions, through an intuitive approach to evidence-based design.
This University level course is taught by Dr. Cugelman, and certified by the Faculty of Health, at York University. Registration and logistics are run through York University, however, if you have any questions on the content, contact Dr. Cugelman.
Have a question?
Call: +1 (888) 977-2055
Join 1,300+ pros who’ve completed our training.
DON’T GET CONFUSED
We’re changing our course codes:
- P2 to DBC1
- A1 to DBC2
- E2 to ED
“Impactful & Innovative!”
“Great workshop! … We will start implementing some of the ideas in our projects.”
Senior User Experience Designer
“Brian does a phenomenal job of fitting a wealth of research into an intuitive framework that is easy to use … Highly recommend!”
“Participants at any level of digital marketing expertise will get value out of this class.”
Senior Partner Marketing Manager
“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
Product & User Experience Leader
See our workshops in action…
Science-based…but easy & practical
Our training is all based on hard science but is presented in plain language. The focus is on human factors, user psychology, and practical applications.
We offer 3 levels of certification, including Certificates of Completion, Certificates of Participation, and Certificates of Mastery.
Not sure which workshop to take?
We’ve put up a page to help you understand which learning path is most suitable.
Want to train your team?
We provide a range of on-site workshops for teams of 10-25. Plus, with our partners, we also provide special-edition workshops for marketing automation, health behavior change, and the insurance. Learn more