Courses: 2-day workshop | 2-day health training | Corporate training

Health Behavior Change Websites & Campaigns
(2-day health training)

Practical ▪ Scientific ▪ Easy


About this course

Our two-day training on health behavior change will deepen your ability to design evidence-based digital interventions and campaigns. You’ll learn over 50 principles of health behavior change and persuasive design, along with key lessons from the behavioral sciences.

By the end of this training, you will be equipped to design evidence-based health behavior change interventions, whether in the form of individual interventions or online campaigns.

This training provides the pacing necessary to confidently absorb the material through a combination of lectures, exercises, group discussions, and a lot of critical analysis of digital technologies and campaigns. Our training will teach you several key theories used in the behavioral sciences and in interactive design, including persuasive technology and evidence-based behavioral medicine. You will also learn key design recipes, including stages of change, digital coaching, and screener interventions, and learn the links between gamification and health behavior change science.

In Toronto, our health course is offered exclusively through the Health Leadership and Learning Network, in the Faculty of Health of York University.


Workshop content

During the course, we will cover these modules:

  • MODULE 1. Digital trends and health behavior change technology
  • MODULE 2. Health behavior change: offline and online
  • MODULE 3. The efficacy of behavior change campaigns and interventions
  • MODULE 4. How people interact with technology
  • MODULE 5. Evidence-based design and optimization (in-depth)
  • MODULE 6. Auditing the ingredients that make technology persuasive
  • MODULE 7. The persuasive communication model
  • MODULE 8. Source message
  • MODULE 9. Audience factors
  • MODULE 10. Media selection impacts
  • MODULE 11. Message expression and interpretation
  • MODULE 12. Feedback expression and interpretation
  • MODULE 13. Audience feedback
  • MODULE 14. Social and physical context
  • MODULE 15. Exercise: Identifying influence ingredients and recipes
  • MODULE 16. Behavior change recipes for health
  • MODULE 17. Exercise: Building an evidence-based intervention
  • MODULE 18. Building evidence-based products and campaigns

Hard science made easy and practical

Although this is a science-based course, we’ve tailored the content to the needs of working professionals who need to know what works. In this course, Brian has removed the hard science, and presents the content at a conceptual level, with case studies, examples, and practical exercises.

training square 1training square 2


Skills and knowledge you’ll gain

By the end of this course, you’ll be able to:

  • Build more persuasive websites, social media profiles, ads, and mobile apps
  • Identify the factors that make digital technologies persuasive
  • Critically assess your existing technologies and identify opportunities to make them more engaging
  • Understand how to design more engaging graphics, content, and interactive interfaces
  • Explain why one design is better or worse than another, in terms of its potential impact on users
  • Possess a pipeline of new ideas on how to improve your current and future digital products
  • Apply evidence-based design to your digital campaigns or products
  • Understand how classic health behavior change science operates in interactive environments
  • Recognize scientifically validated interactive design patterns, and learn how to apply them to your own work


Who is this course is for?

This course is designed for professionals whose work intersects health and digital technology, and who wish to understand evidence-based interactive design.  This course is ideally suited to:
  • Digital health promotion specialists
  • Communications or marketing professionals
  • Program managers who leverage digital channels
  • Intervention web/mobile designers
  • Technology developers for web or mobile
  • Intervention planners/designers



This is an intermediate level course. Participants must possess an understanding of interactive media and should have experience in interactive design, digital marketing, and online communications or public engagement.

Obtain exclusive resources

By participating, you will get a copy of the Persuasive Design Toolkit, which will give you a competitive advantage. The kit includes:

  • All slides used in the training
  • Persuasive Design Toolkit (exclusive resource)
  • Exercise workbook
  • Oversized printouts for exercises
  • Templates/wireframes of persuasive architectures
  • Certificate of participation for your resume

Your instructor: Brian Cugelman, PhD

Brian Cugelman, PhD

Got a question?
Give me a shout. I’m happy to help out.

I’m proud to admit that this course reflects my best effort, as a scientist, digital media specialist, and teacher.

As a scientist, this course draws on my doctoral research on the science of online engagement, which I completed with one of the world’s leading Internet research groups, and which was subsequently published in the world’s top scientific journal in my field. The Pentagon liked my research so much, that they invited me to address their cyber influence project.

As a digital media specialist, this course draws on my long career building digital products and running online campaigns for companies, non-profit organizations, and government. I ran my first online social marketing campaign back in 1998, and soon after, I joined the United Nations to run the world’s first Internet-driven United Nations year campaign, which was recognized by the General Assembly. To this day, I still build interactive technologies, run online marketing campaigns, and use research to design digital products that make an impact.

As a teacher, I have spent years developing innovative ways to train professionals in how to apply scientific principles to design higher impact digital products and campaigns. Science has so much to teach digital professionals, yet this knowledge is often locked up in cryptic jargon and complex scientific terms. My top goal as a teacher has been to translate the best scientific knowledge into an educational package that is easy to understand and extremely practical.

If you have any questions, please contact me. I look forward to talking.

Call: +1 (416) 921-2055
Email: brian (at)

Connect with me via LinkedIn


Regular ticket: $549 + tax

SAVE up to 25% with our DISCOUNT CODES combined with EARLY BIRD pricing

Discount codes + early birdYou SAVECourse price
Academics$94 (17%)$455
Government$104 (19%)$445
Non-profit organizations$115 (21%)$436
Groups of 3 or more$126 (23%)$423
Students (with valid ID)$137 (25%)$412


SAVE up to 17% with our DISCOUNT CODES

If you miss the early bird price, you can still use our discount codes.

Discount codesYou SAVECourse price
Academics$44 (8%)$505
Government$55 (10%)$494
Non-profit organizations$66 (12%)$483
Groups of 3 or more$82 (15%)$467
Students (with valid ID)$93 (17%)$456

Claim your discount code now!

To claim your discount code, just email info(at)

Please use your organizational email address,
so we can verify that you qualify.

Register Now

A variation of our health course will be taught at York University this July.

Toronto (Sign-up)

Date: July 9 to 11, 2014
(3 day program)


Ticket price: $549 + tax

Early bird price: $499 + tax

Early bird savings: $55 (10%)

Total savings$137 (25%)

We’ve trained these organizations


What they’re saying about Dr. Cugelman

Terrific – nice examples, grounded in theory.
Gunther Eysenbach, MD MPH Senior Scientist, Professor, and Founding editor of JMIR, University of Toronto
Persuasive design course was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project!
Swidja Nikke, Communications Advisor, Government of Canada, Federal Economic Development Agency for Southern Ontario
Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products.
Raphael Lopoukhine, Digital Engagement Strategist, Public Works and Government Services Canada
Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design.
Judah J. Gould, UX Specialist - Information Architect
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Manager of IT and New Media, OCASI

We’d be grateful if you could help spread the word!

Terms and conditions

Cancellation and refund policy: Registrants who cancel their reservation 14 calendar day prior to the start date, will receive a 100% refund. Registrants who cancel their reservation 13 to 7 days prior to the start date, can elect to receive a 50% refund or 100% credit towards future training. Registrants who cancel their reservation 6 days prior to the start date, will not be refunded but can elect to receive a 75% credit towards future training. In the case of an emergency, AlterSpark reserves the right to cancel this course up to 7 days prior to the start. If AlterSpark needs to cancel the course, all registrants will receive a 100% refund. AlterSpark will not be held liable for any expenses incurred by registrants.

Licence to use exclusive design resources: All participants will receive exclusive persuasive design resources, including the Persuasive Design Toolkit, which are not available to the public. Each paying participant may use these resources to support commercial or non-commercial projects. All of these tools and resources are copy written and licensed for sharing with up to 4 persons within each participant’s organization. However, usage is subject to these restrictions. The course content and tools may not be reworked, repackaged, rebranded, distributed, or used to build derivative educational products or design resources. Any project or work that makes use of these resources must give credit to the source.

Copyright: All course materials are copy written by Brian Cugelman, PhD and AlterSpark Corp. Participants agree not to rework, repackage, rebrand, distribute, or use the lectures or content to build derivative educational products or design resources. Participants agree not to use any equipment to record the course, through audio or video.