Persuasive Psychology for
Interactive Design
(2-day workshop)

Practical ▪ Scientific ▪ Easy

If you’re looking to design more persuasive technologies and want quick results, then this workshop is for you.

Over two days, you’ll learn the key principles of persuasive design, through clear visual examples, and hands-on exercises that are designed to reinforce your understanding and help you develop new skills.

Offering a blend of scientific principles, concrete examples, and practical exercises, you will get on the fast-track toward designing influential technologies.


Skills and knowledge you’ll gain

By the end of this workshop, you’ll be able to:

  • Understand the human psychology behind design and marketing conventions
  • Better integrate psychology into websites, social media, ads, and mobile apps
  • Design more motivating graphics, content, and user interfaces
  • Boost your user acquisition, engagement, and retention
  • Engage users online, and lead them through conversion processes
  • Critically assess your existing technologies and make them more engaging
  • Reverse engineer your competitors’ success factors, then outflank them
  • Better justify your design choices, when speaking to colleagues or clients
  • Understand the principles that matter, and see opportunities in all new tech
  • Critically assess what’s a realistic influence goal and metric
  • Save time and money by applying scientific principles to your next project


Who is this workshop for?

This workshop is for digital professionals who want guidance on science-based design and industry best practices. It’s ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Product managers and project managers
  • Health promotion specialists
  • Developers for web and mobile
  • Conversion optimization & marketing researchers
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Workshop modules

During the workshop, we will cover these modules:

  1. Persuasive psychology & digital media
  2. Setting realistic expectations for online influence
  3. Science of persuasive design & optimization (made easy)
  4. Auditing psychological architectures
  5. The Persuasive Design Toolkit
  6. Building emotional relations with digital media, technology & brands
  7. Source credibility & trust
  8. Core elements of persuasive messages
  9. Audience factors that make or break influence
  10. How different media control persuasive design options
  11. Boosting impacts with style: simplicity, structure, framing, design & more
  12. Capturing user feedback, through sensors, research, APIs & more
  13. Persuasive techniques that depend on user feedback
  14. Social psychology & environmental factors
  15. Networks, influencers & viral diffusion
  16. Exercise: Identifying psychological ingredients
  17. Persuasive recipes: gamification, landing pages, selling & more
  18. Prototyping tools for campaigns & desktop/mobile engagement
  19. Exercise: Building desktop/mobile applications that convert
  20. Optimization psychology & iterative improvement


Science made easy and practical

Although this is a science-based workshop, we’ve tailored the content to the needs of working professionals who need to know what works. In this workshop, Brian has removed the hard science, and presents the content at a conceptual level, with case studies, examples, and practical exercises.


Obtain exclusive resources

All participants receive copy of our exclusive persuasive design resources and learning materials, including:

  • The Persuasive Design Toolkit
  • All slides used in the training
  • Oversized printouts for exercises
  • Exercise workbook
  • Templates/wireframes of persuasive architectures


Your certificate of completion

After completing all modules in the curriculum over the two days, you will receive a certificate of completion.



This is an intermediate level workshop. Participants must possess an understanding of interactive media and should have experience in either interactive design, user interface design, online communications, digital marketing or advertising.


Relevant sectors

The curriculum is relevant to persons working across a range of sectors, including:

  • Commercial or private
  • Non-profit
  • Health promotion
  • Government
  • And many others…

Your instructor: Brian Cugelman, PhD

Brian Cugelman, PhD


Have a question? Check out our FAQ or give me a shout.
I’m happy to help out.

Call: +1 (416) 921-2055
Email: brian (at)
Tweet: @cugelman
Link-up: LinkedIn

Let me tell you a bit about myself and the roots of this workshop, to help you judge if it’s right for you, or someone you know.

Let’s start with the scientific roots of this workshop. During my PhD I spent years consolidating persuasive psychology principles into a simple framework, and then using statistics to reverse engineer the psychological principles that have been scientifically proven to influence how people think and behave. After publishing my findings in the top journal in my field, many organizations started asking me for advice on how to design influence online campaigns and websites.

Soon after, I started running workshops on the psychology of interactive design, teaching at universities, conferences, corporations, and through my company, AlterSpark. I love the lean start-up approach, and I’ve spent several years refining the workshop into an ultra optimized format, where I can now offer participants the most learning in the least time. Moreover, participants are consistently rating my workshops with enough 9s and 10s out of 10, that I’m now offering a 100% satisfaction guarantee.

Oh ya, and if this sounds too academic or theoretical—I want to be clear that this workshop does start with theory, but it quickly moves to practical examples and applications. As your instructor, I’m not just a published scientists, but also, I’ve been running successful digital campaigns since 1998 and I still work hands’ on, through my corporation AlterSpark. The point of this workshop is not to tell you what should work in theory. Rather, it’s to help you quickly recognize principles that work, and empower you to apply these winning principles to your own work.

If you have any questions about the workshop, or you’re interested in corporate training, get in touch. I look forward to hearing from you.

Register Now

Save up to 27%
with Early Bird pricing
& Discount Codes

Toronto (Sign-up)

Venue: U of T
Workshop: 6-7 Nov 2014

San Francisco (Sign-up)

Venue: UCSF
Early Bird:
31 Oct 2014
Workshop: 20-21 Nov 2014

We’ve trained over 150 organizations, including:


Ticket price: $499 + tax

Early bird price: $449 + tax
>> Save $50 (10%)

Save up to $135 (27%) total

100% Satisfaction Guaranteed

We’re so confident that you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s it.


What they’re saying about Dr. Cugelman

Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer, Samsung Electronics
What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
I found the tone and content excellent! Excellent presentation and some very good information!
Natalie Campbell, Web Designer, Department of National Defence (Canada)
Persuasive design workshop was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project!
Swidja Nikke, Communications Advisor, Government of Canada, Federal Economic Development Agency for Southern Ontario
Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design.
Judah J. Gould, UX Specialist - Information Architect
Your workshop was great! I’ve already implemented a few techniques that you covered during your presentations and we’ve seen great results.
Sveta Fedarava, Graphic Designer, Intelex
Read More Testimonials

May we persuade you to share?


We believe in accessible pricing and offer several price reductions.

Regular ticket: $499 + tax

SAVE up to 27% with our DISCOUNT CODES
combined with EARLY BIRD pricing

Discount codes + early birdYou SAVEworkshop price
Academics$90 (18%)$409
Government$100 (20%)$399
Non-profit organizations$110 (22%)$389
Groups of 3 or more$125 (25%)$374
Students (with valid ID)$135 (27%)$364


SAVE up to 17% with our DISCOUNT CODES

If you miss the early bird price, you can still use our discount codes.

Discount codesYou SAVEworkshop price
Academics$40 (8%)$459
Government$50 (10%)$449
Non-profit organizations$60 (12%)$439
Groups of 3 or more$75 (15%)$424
Students (with valid ID)$85 (17%)$414

Claim your discount code now!

To claim your discount code, just email info(at)

Please use your organizational email address, so we can verify that you qualify.

Terms and conditions

Cancellation and refund policy: Registrants who cancel their reservation 14 calendar day prior to the start date, will receive a 100% refund. Registrants who cancel their reservation 13 to 7 days prior to the start date, can elect to receive a 50% refund or 100% credit towards future training. Registrants who cancel their reservation 6 days prior to the start date, will not receive a refund but will receive a 100% credit towards any future training. Any registrant who attends the workshop and wishes to withdraw during the morning of the first day, will receive a 100% refund by returning their training materials and notifying their instructor by the start of lunch on the first day. In the case of an unforeseen circumstances or emergencies, AlterSpark reserves the right to cancel this workshop up to 7 days prior to the start. If AlterSpark needs to cancel the workshop, all registrants will receive a 100% refund. AlterSpark will not be held liable for any expenses incurred by registrants.

Licence to use exclusive design resources: All participants will receive exclusive persuasive design resources, including the Persuasive Design Toolkit, which are not available to the public. Each paying participant may use these resources to support commercial or non-commercial projects. All of these tools and resources are copy written and licensed for sharing with up to 4 persons within each participant’s organization. However, usage is subject to these restrictions. The workshop content and tools may not be reworked, repackaged, rebranded, distributed, or used to build derivative educational products or design resources. Any project or work that makes use of these resources must give credit to the source.

Copyright: All workshop materials are copy written by Brian Cugelman, PhD and AlterSpark Corp. Participants agree not to rework, repackage, rebrand, distribute, or use the lectures or content to build derivative educational products or design resources. Participants agree not to use audio or video equipment to record the workshop. However, photos are welcome, and the workshop may be photographed, with images shared in digital media. Any participant who does not want to be included in any photos, should notify AlterSpark by emailing info(at); however, AlterSpark is not responsible for the use of images by third parties.