Psychological Architectures of Digital Behavior Change [A1]
(1-day advanced workshop)
Whereas our foundational workshops focuses on the core principles of persuasive design, this workshop will show you how to combine those principles into proven design patterns called Psychological Architectures.
What’s a Psychological Architecture? It’s a winning combination of psychological principles that are extremely effective at influencing how people think and behave. You may know them by different names, such as persuasive design patterns, behavior change theories, or industry best practices.
This workshop will teach you several of the most common Psychological Architectures, including gamification, habit design, feedback loops, risk screeners, digital coaching, landing pages, long-term processes of influence, and more.
You’ll also learn to integrate these strategies into multi-channel digital campaigns, and embed them into websites, social media, mobile apps, and wearable technology. By the end of this workshop, you’ll possess a series of templates that you can use to fix up current projects or inspire your next big idea.
Skills and knowledge you’ll gain
By the end of this workshop, you’ll be able to:
Build technologies that are more effective at shaping users’ beliefs, attitudes, and behaviors
Save time and money by starting your next project with proven design patterns and templates
Know which psychological principles work best together, and which ones may accidentally backfire
Understand how to structure your marketing campaigns to achieve long-term processes of incremental influence
Avoid hype and make realistic decisions about popular Psychological Architectures
Gain a new perspective on evidence-based design that is jargon-free, intuitive, and extremely practical
During the workshop, we will cover these modules:
- Combining psychological principles
- Building Psychological Architectures
- Architectures: motivation and ability
- Fear and efficacy
- Architectures: solo and social selling
- Landing page
- Group buying
- Exercise: landing page design
- Architectures: goals, feedback, progress
- Feedback loops (self-regulation)
- Architectures: audience journeys
- Coaching: goal attainment
- Carrot and stick
- Exercise: audience journey mapping
- How to pick the right Psychological Architecture
- From abstract science to practical creativity
Evidence-based design, made easy and useful
This workshop is all about making science easy and practical. You’ll gain a new perspective on evidence-based design that is jargon free, intuitive, and extremely easy to apply.
Obtain exclusive resources
All participants receive a copy of our exclusive resources and learning materials, including:
Psychological Architecture cheat sheet
Templates and wireframes of persuasive architectures
All slides used in the training
Who this workshop is for
This workshop is for digital professionals who want guidance on science-based design and industry best practices. It’s ideally suited to:
Usability and UI/UX professionals
Graphic designers and interactive designers
Digital marketing and advertising specialists
Health promotion specialists
Conversion optimization & marketing researchers
This is an advanced workshop that is only available to people who have completed our foundational workshop on psychological principles.
Qualifying prerequisite courses include our 1- or 2-day workshops on Persuasive Psychology for Interactive Design, Psychology for Digital Behavior Change, or any of our workshops on health behavior change. If you’re not sure, email us at [email protected]
Relevant sectors and organizations
The curriculum is relevant to persons working across a range of organizations, including:
Technology firms, Cloud services
Financial services, Retail businesses, Consulting Services
Digital agencies, Creative firms
Media, Gaming, Entertainment
Government, Health sector
Small business, Freelancers, Students
Certificates and certification
After completing all modules in this 1-day workshop, you will receive a certificate of completion.
We are launching our online testing in 2016, where those who pass this exam, will earn a certificate in Digital Behavior Change Architectures. All workshop attendees who have participated before 2016 will receive one complementary opportunity to write the exam. Learn more about your certification options.
Brian Cugelman, PhD (your instructor)
Let me tell you a bit about myself and the roots of this workshop, to help you better judge if it’s right for you or for someone you know.
The science behind this workshop started during my Doctorate, when I consolidated the world’s top behavior change frameworks into a simple system that practitioners and researchers can use to build and evaluate behavior change websites, mobile apps, and online marketing campaigns.
For my next step, I used a research method called statistical meta-analysis to reverse-engineer the psychological components used in online technologies that have been scientifically proven to shape how people think and behave.
Soon after, I published my findings in the world’s top e-health scientific journal, and began adapting my research to other fields and running various workshops and presentations. Public interest was overwhelming, and before I knew it, I started lecturing and teaching at various universities, conferences, corporations, and even the Pentagon asked me to run a special educational session for them.
To build the best curriculum on the subject, I collect participant feedback before and after every workshop. I’ve focused all my energy into creating the best possible workshop on the topic, summarizing the largest body of scientific research, presenting it in the most intuitive way, and ensuring that the workshop helps participants boost their insight and improve their skills.