Psychology for Digital Behavior Change [P2]
practical ▪ scientific ▪ easy
Over two days, you’ll learn to build online products that are more motivating, usable, and persuasive, by harnessing digital psychology.
Though this workshop is all based on science, the content is presented at a practical level, through clear visual examples and hands-on exercises, designed to reinforce your understanding and to help you develop new skills.
The workshop will inspire you with new ideas, give you a fresh perspective on digital motivation, and empower you to build influential technologies. After, you’ll never look at technology in the same way again.
Skills and knowledge you’ll gain
By the end of this workshop, you’ll be able to:
Boost user acquisition, engagement, conversion, and retention
Save time and money by using scientific principles to speed up projects
Integrate psychology into websites, social media, ads, and mobile apps
Critically assess your existing technologies and make them more engaging
Reverse engineer your competitors’ success factors, then outflank them
Better justify your design choices when speaking to colleagues or clients
Make better decisions when facing design or marketing uncertainty
Understand the factors that drive motivational technologies
During the workshop, we will cover these modules:
- Persuasive psychology & digital media
- Setting realistic expectations for online influence
- Science of persuasive design & optimization (made easy)
- Auditing psychological architectures
- Source credibility — digital sources
- Source credibility — the core factors
- Core elements of audience influence
- Core elements of persuasive messages
- How different media control persuasive design options
- Boosting impacts with style
- Capturing user feedback, through sensors, research, APIs & more
- Psychological opportunities that depend on user feedback
- Social psychology & environmental factors
- Auditing digital psychology exercise
- Combining psychological principles
- Building Psychological Architectures
- Audience journey mapping
- Building an evidence-informed landing page
Behavioral science made easy and practical
Although this is a science-based workshop, we’ve tailored the content to the needs of working professionals who need to know what works. In this workshop, Brian has removed the hard science and presents the content at a conceptual level, with case studies, examples, and practical exercises.
Obtain exclusive resources
All participants receive a copy of our exclusive evidence-based design resources and learning materials, including:
The Digital Behavior Change Toolkit
All slides used in the training
Oversized printouts for exercises
Who this workshop is for
This workshop is for digital professionals who want guidance on science-based design and industry best practices. It’s ideally suited to:
Usability and UI/UX professionals
Graphic designers and interactive designers
Digital marketing and advertising specialists
Health promotion specialists
Conversion optimization & marketing researchers
This is an intermediate-level workshop. Participants must possess an understanding of interactive media and should have experience in either interactive design, user interface design, online communications, digital marketing, or advertising. If you’re unsure whether the workshop will be at the right level for you, check out our FAQ or contact us at info(at)alterspark.com.
Relevant sectors and organizations
The curriculum is relevant to persons working across a range of organizations, including:
Technology firms, Cloud services
Financial services, Retail businesses, Consulting Services
Digital agencies, Creative firms
Media, Gaming, Entertainment
Government, Health sector
Small business, Freelancers, Students
Certificates and certification
After completing all modules, covering 15 hours of instruction over 2 days, you will receive a certificate of completion. Learn more about your certification options.
In 2016, we are also offering an online exam, where successful candidates will receive a Certificate of Mastery in Digital Behavior Change Principles. All workshop attendees who have participated before 2016 will receive one complementary opportunity to write the exam.
Brian Cugelman, PhD (your instructor)
Let me tell you a bit about myself and the roots of this workshop, to help you better judge if it’s right for you or for someone you know.
The science behind this workshop started during my Doctorate, when I consolidated the world’s top behavior change frameworks into a simple system that practitioners and researchers can use to build and evaluate behavior change websites, mobile apps, and online marketing campaigns.
For my next step, I used a research method called statistical meta-analysis to reverse-engineer the psychological components used in online technologies that have been scientifically proven to shape how people think and behave.
Soon after, I published my findings in the world’s top e-health scientific journal, and began adapting my research to other fields and running various workshops and presentations. Public interest was overwhelming, and before I knew it, I started lecturing and teaching at various universities, conferences, corporations, and even the Pentagon asked me to run a special educational session for them.
To build the best curriculum on the subject, I collect participant feedback before and after every workshop. I’ve focused all my energy into creating the best possible workshop on the topic, summarizing the largest body of scientific research, presenting it in the most intuitive way, and ensuring that the workshop helps participants boost their insight and improve their skills.