It’s not only your website’s information architecture that you need to worry about. You also need to think about your website’s psychological architecture.

 

The big secret behind successful websites is rarely a design feature that you can emulate, or a marketing campaign that you can copy. Their “secret sauce” is actually something conceptual, impossible to directly observe.

If you try to build websites or campaigns without understanding what motivates your uses and how they think, feel, and perceive – there is a good chance you’ll be wasting your time! However, if you understand the psychological architectures that lie behind successful online products and campaigns, you’ll be able to apply their winning principles to your own work.

This will help you to build better and more effective websites, social media campaigns, mobile apps, and other interactive technologies.

Register now! Space is limited.

Who should attend

• Website and application developers
• Online marketers and campaigners
• Social media specialists
• Online researchers
• eHealth communication specialists
• Anyone looking to improve their websites and social media work

 

What you’ll learn from this experience

• Theory on online psychology – and how to apply it in practice
• Types of psychological architectures
• Simple frameworks to help you assess and design online products
• How to make your online activities more persuasive

 

About this workshop

In this engaging session, we’ll introduce you to the psychology of online design. We will show you a number of simple principles that you can use to understand website psychology and social media success.

By the end of the session, you’ll be better equipped to understand why some online ventures are successful, and why others miss the mark — enabling you to join the winners circle. You’ll also understand why some community managers can ignite passions and defuse conflict, while others fail to inspire.

This course is born as result of a 3-year research project on the psychology of online engagement. It’s grounded in science. But don’t worry about that – we present the topic in a simple and fun format. An interactive experience, the workshop will include not only a structured presentation but also open discussions and engaging group tasks.

 

Our first presentation on this topic packed the largest auditorium at PodCamp 2011! And received over 10,000 downloads in its first month on SlideShare.

 

Register now (Reduced beta workshop rate)

We are offering this “beta workshop” at the greatly reduced fee of just $10. As a beta workshop, we hope you will be kind enough to share your opinions with us.

 

Your trainer

Since 1997, Brian Cugelman has worked as an event coordinator, digital campaigner, technical consultant, and researcher.

Brian has published several papers on the science of website design and the psychology of online engagement. He obtained his PhD in the social sciences on the topic of online social marketing.

Brian has also conducted evaluations for global institutions such as the United Nations Millennium Campaign, the United Nations Framework Convention on Climate Change, the United Nations Volunteers, CIVICUS, and Oxfam GB.

 

Time and location

• Date: Thursday 2 June, 2011
• Time: 18:00 to 20:00
• Location: CSI Annex, 720 Bathurst Street, Toronto, M5S 2R4.  Conference Room 1 (on the 2nd Floor)
• Instructor: Brian Cugelman, PhD
• Cost: Only $10 for this beta session (limited to this workshop only)

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Register now! Space is limited.