We are a experts in the area of online campaign design, research methods, and creative solutions. Our expertise draws on a decade of work with non-profit, inter-governmental, and commercial organizations. AlterSpark was founded in 2005, as a part-time consulting firm. However, AlterSpark is starting full time operations in March 2010.

Dr. Brian Cugelman, Founder
Over the last decade, I have worked for academia, intergovernmental organization, non-profit organizations, and as a technology consultant. Throughout my career, I have conducted various campaigns, project evaluations, and technical projects for the United Nations and non-profit organizations. I recently completed a PhD in online social marketing with the Statistical Cybermetrics Research Group at the University of Wolverhampton. My research focused on the design of internet-based behavioural change interventions. At AlterSpark I offer research and evaluation consulting, along with campaign design services. For large creative projects, I may also provide project management, or require research such as focus groups or analytical service.

Some of my recent work includes

• Evaluations: Oxfam Great Britain's Climate Change Campaign (ongoing); Global and US evaluation of the United Nations Millennium Campaign
• Publications and presentation: The Psychology of Mass-Interpersonal Behavioural Change Websites; Communication-Based Influence Components Model

You can learn more about me online: Resume | LinkedIn

Rena Cugelman, Creative services
Over the last decade I have produced hundreds of micro-sites for well-known companies and television networks. For instance, with CHUM, I designed promotional sites for a number of popular companies, brands, and artists such as Fuji, Pepsi, Smirnoff, Miller, Kellogg Canada, Glow by J-Lo, Sarah McLachlan, 20th Century Fox, and Time Warner. During my career, some of the better known television networks I worked for include MuchMusic, CityTV, CityLine, Bravo, Star!, Space, and ChumLimited. I have a formal education in graphic design and website development. At AlterSpark I provide the creative services.

Some of my recent works includes:

• Design for an innovative Web 2.0 start-up called Mashup Arts.

You can learn more about me online: Resume | LinkedIn

Partners

• Leitmotiv: For project and campaign evaluation work, we partner with Leitmotiv, a Spanish-based firm specialising in developmental and social issues. Together, Leitmotiv and AlterSpark offer a diverse evaluation team drawing on significant international development experience, research methods, and a range or evaluation and campaign skills. We are currently partnering on an evaluation of Oxfam's Climate Change Campaign and have past experience with Leitmotiv on an evaluation of the United Nations Millennium Campaign (which was done with Brian acting on behalf of the University of Wolverhampton's Statistical Cybermetrics Research Group).

Clients

• Oxfam GB
• Mashup Arts
• Too Thin Theatre
• Century 21
• Cyber Emotions