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"By providing a solid foundation in design principles from psychology and neuroscience, Brian empowers you to build more effective and efficient design solutions. You gain confidence in your ability to change user behavior to achieve your desired outcomes. Engaging, Informative, interactive and immensely valuable workshop for professionals at any level."

Mike Nomura, Product Designer, Facebook

"This workshop is jam-packed with useful, practical information that I can apply to my work. The emphasis on principles rather than techniques means you can find a way to use this info, regardless of your field or role. I look forward to returning to work and sharing this information with my team."

Sarah Maxell Crosby, Content Strategist in Web Services, Dartmouth College

"I gained valuable insights that I can apply to landing pages currently in production. The context was very interesting, delivered in an easy to understand format and actionable."

Susan Oslin, UX Architect and Data-inspired Product Lead, ECO Auto Solutions

"One of the absolute best trainings I have had in years! I will never look at a site the same way again. This will make my relationship with my web designer more collaborative and gives me a better understanding of how to ensure my websites are most comp"

Laurie Spoon (Potter), Communication Strategist, Kaiser Foundation Health Plan

"I look forward to sharing what I’ve learned with my team and clients. The tools and approach are easy to grasp and apply in practical meaningful ways."

Sheila Mackenzie, Partner/Director of User Experience + Design, Spatial Research & Design

"Brian is a great teacher. He presents the information and knowledge in a very accessible manner which is easy to understand and to apply. I feel that I have gained a wealth of knowledge that add an additional framework to my domain."

Javed Ali, Product Designer & Visual Storyteller, XD Studios

"After the first day, I already had actionable ideas to use to improve my organization’s website and the language and science to sell it to decision makers."

Morag Johnston, Digital Strategist,

"This workshop helped me understand what techniques work and more importantly why they work within the field of user experience design & behavior change. Excellent workshop & enlightening."

Dennis Castillo, Usability Designer, Canada School of Public Service

"I learned amazing tools and techniques to connect with my users and get them to engage with my startup services. Humans are driven by emotion and I want our users to feel good using our platform."

Sara Duke, Founder, cNanny

"Brian is a great instructor and you can feel his excitement when he teaches. I have learned a lot of invaluable knowledge that I will apply directly to my work."

Kevin Peters, Founder, Design&Culture Marketing Group

"As director of product, I felt it was important to learn about user behavior and psychology so I can create better and more successful products. This workshops was a great way to learn how to drive change and user behavior by better understanding how people’s minds work. Would recommend to anyone working on products."

Steve Pessah, Director of Product, American Kennel Club

"An invaluable course to understand and practically apply persuasive digital behavior principles and architectures. I will certainly be applying this knowledge to my work as an e-learning/UI designer."

Derrin Edwards, eLearning & UI Design Lead, Ericsson

"Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up in the near future."

Nicola Williams, User Experience Designer, Expedia Canada Corp

"Amazing content that allows me to truly appreciate the science behind design. I know feel empowered to push hard against the status quo."

Sharon Steel, Manager, Applied Innovation, Royal Bank

"I am thrilled to have had the opportunity to have participated in Brian’s workshops. They have inspired my understanding of persuasive marketing and have helped me advance many projects. I appreciated the opportunity of hands-on exercises during the sessions to affirm the learnings."

Cheryl Ayres, Web Marketing Manager, American Sentinel University

"Brian’s workshop on persuasive design in the real deal – the information is solid and backed up by tons of research and all of it is actionable."

Christine McGlade, Founder, Analytical Engine Interactive

"Brian has a clear and personable approach to complex principles, that don’t seem as complex after completing the workshop. This program will definitely help improve our marketing efforts."

Carol Sykes, Director of Marketing & Support , Vitrium Systems Inc.

"Sharing different point of views with other brilliant classmates definitely enriched the entire experience. Not to mention Brian’s humorous and witty lectures with hands-on creative work applying the knowledge. The experience will for sure translate into better work and better services that I aspire to create at work! Thank You! "

Jihyun Jeong, ,

"Brian’s expertise has given me not only additional tools to make my client’s campaign more successful. It’s helped me make my agency stand out in the world."

Philip Djwa, CEO, Strategist and Creative Director, Agentic Digital Media

"This course blends theory with practical activities. It was a great way to develop my knowledge and skills and I love that I’ve walked away with practical information I can apply to my projects."

Rebecca Sloan, Marketing and Communications Specialist, City of Kitchener

"This was very well organized and interesting. I’ll be able to apply the concepts immediately. Very highly recommended."

Nicole Heymer, Owner and Principal Designer, Curio Electro

"Brian’s workshop was very engaging, easy to listen to, with interesting examples, visuals & clearly identified principles, “ingredients” that illustrat evidence-based content. I am packed full of great content that is very applicable."

Karen Kuzmich, Rights Adviser, Ministry of Health

"This course covered fundamentals, and provided an in-depth understanding of many principles that need to be core to designing any product. It was great to attend this workshop- I learned a lot despite not having a psych background at all."

Archana J. Shah, User Experience Specialist, Lexis Nexis

"I learned more in 3 days than I did in an average university course."

Janac Meena, Student, Univeristy of Ottawa

"Loved the combination of cognitive science and UX design principles. Brian is very engaging and delivers content with humor and eloquence. "

Michael McMahon, Business owner, Digital Strategist and web developer, Brightsite


Chris Swan, Design and Development Intern, Accenture

"As an up and coming UX designer I found this workshop very useful to learn the core concepts on why users react in certain ways and techniques to guide a user in the direction of your desired goal."

Holly Pousett, UX Designer, Baker Design


Chris Swan, Design and Development Intern, Accenture

"Very insightful workshop and very relevant to our work. Thanks!"

Anonymes, , Accenture

"Thank you so much Brian. Loved your training"

Julie Wu, , Accenture

"Brian is too legit to quit."

Nathan Zaru, Growth Marketing, AdRoll

"It’s been super helpful in our work with clients to bolster our ideas with the research backed approach & science that Brian offers. "

Phillip Djwa, CEO, Agentic Communications Inc

"Thanks for helping us to move the knowledge level to the next level."

Marjorie Henderson, Communications Coordinator, Alberta Centre for Injury Control & Research (ACICR)

"Good course! Very informative. Lots of information. Thank you."

Lori Balch, Provincial Injury Prevention Coordinator, Alberta Health Services

"This class/workshop is a perfect blend of gathering knowledge of design process and psychology principles. The toolkit that Brian put together is super handy and can immediate apply to our current workflow. "

River Chan, UX Manager, Albertsons Companies Inc.

"As a software dev I tend to overlook a lot of elements but this workshop forced me to closely inspect the placement of elements and the purpose behind them."

Samson Kirk-Koffi, Lead Developer, Ap1

"This workshop was the best one I have been at so far. You wouldn’t find things you learn hear at any university or college course."

Soroush Eghbal, UX design, ARSO Automations

"Brian did a great job of presenting many interesting concepts backed by research."

Shauna Gammon, Lead User Experience Designer/Product Manager, Ayogo

"Brian creates an open environment in which you feel comfortable showing ideas, thoughts & questions. He is great at sharing new concepts and frameworks."

Sophia Saunders, Designer, Bay Street Labs

"I left Brian’s training with a whole new arsenal of tools to use in my everyday work. I am excited to start using these tools to bring more value to our users. This course has made me totally rethink the way we do business!"

Elizabeth Predham, Public Education & Online Communications Officer, BC Public Service

"A great class overall with very helpful skills and tips for successful UX/UI."

Alejandro Carmona, UI/UX Designer, BCG Digital Ventures

"Psychological architectures gave me the tools and practice applying the skills from digital behavior change to achieve our goals for redesigning our website. "

Laura Scrimgeour-Carter, Community Programs Coordinator, BioRegional North America

"As a behaviorist and researcher, it was an enlightening pleasure to find that Brian’s considerable expertise are well grounded in the scientific literature. I learned a lot."

Laura Scrimgeour-Carter, Community Programs Coordinator, BioRegional North America

"The course is well-planned and well-paced. In 2 days we covered a lot of topics but thanks to great structure and easy to understand language. I could not only understand the concepts but also apply them to my project. The tasks included in the course were very practical and engaging and brought a lot of value. Highly recommended!"

Magda Goraj, SEO Analyst, Blexr

"Fantastic workshop! Well planned and easy to follow with the books."

Silja Marie Kjønstad, SEO Analyst, Blexr

"I would recommend this training to anyone who wants to learn certain mind triggers to influence your target audience. The principles and techniques will give you another thought process on how to approach your project after attending, another part as your brain will open up. "

John Spruill II, Data Analyst, Booz Allen Hamilton

"This course is a classic example of “news you can use”. Every module was valuable and applicable to my work immediately. Thanks!"

Melissa Reilly, Brand and Communications Strategist, Booz Allen Hamilton

"This workshop will be helpful to our team as we move forward automating our analytical offerings and creating dashboards customized for our clients."

Olga Stepanova, Senior Consultant, Booz Allen Hamilton

"Brian is true professional in this field. He is very approachable and helpful when it comes to applying tactical ways for persuasive design"

Kiley Peters, Owner & Director of Digital Strategy, Brainchild Studios

"Brian knows his staff. He has an ability to take very theoretical concepts and land them in very practical applications. This workshop is A MUST attend for any marketer."

Andrea Shellington, Founder, Brands for the Heart

"Insightful, useful and a refresher for anyone who is an advocate for user experience."

Danny J Thompson, Senior UX Designer, BroadbandTV

"All the knowledge I gained from the course will help me structure my work (process) immensely."

Julia Van Arsdale, Lead Designer, BusinessBlocks

"This has given me a new starting point and a whole new set of tools to have more impact. "

Brendan Bronzan, Programmer-Analyst, Canadian Border Services Agency (CBSA)

"It helps to understand marketing and interactive design."

Yerin An, Student, Centennial College

"The psychological architectures workshop is a great continuation of the core principles course – learned a great deal about the practical applications."

Ann Mayer, Editorial Specialist, CIBC Strategic Initiatives

"What a fantastic workshop. I believe it is the most valuable course I’ve taken in my career to date. Dr. Cugelman covers a huge amount of ground from a variety of angles in a way that’s engaging, easy to understand and enjoyable. From understanding audience motivators, to auditing existing pages and designing new ones. I’ve gained a large arsenal of new tools to optimize websites and apps, as well as the scientific evidence to persuade stakeholders of proposed changes. Thanks!"

Ann Mayer, Editorial Specialist, CIBC Strategic Initiatives

"Learned principles that can be applied immediately. The toolkit is very helpful. "

Karthik Vijyakumar, Technical Development Manager (Interactive), Cineplex Entertainment

"A refreshing look at the underpinnings & influence for web 2.0, engaging and informative."

Paul de Zeeuw, Webmaster, City of Kamloops

"Great insight, highly actionable."

Tracy Bugh, Founder/CD, Civil Agents

"Opened my eyes to multiple blind spots in our current strategy."

Paul Katcher, Creative Lead, Cognitio Corp

"This workshop taught me usable and applicable psychological principles that will help me in my future digital media strategy work. The workshop covered consumer motivations and real life applications."

Anna Mer, Media and Marketing Director, Critical Mass

"Great overview course on the psychological principles driving digital behavior. Has provided fantastic insight and frameworks that will help us create more effective sites and experiences."

Annie Bedard, Strategy Director, Critical Mass

"Excellent content. Applicable everywhere. Thank you."

Adam Dobrer, Business Experience Design Manager, Deloitte

"I found the tone and content excellent! Excellent presentation and some very good information!"

Natalie Campbell, Web Designer, Department of National Defence

"Even those people who thought they’re experienced, or damn – good, realized how much learning they could use to do a good job, after taking Brian’s classes. This classes are not just brilliant, they’re eye-opening."

Alla Gringaus, Director, UX & Visual Design, Gringaus

"It was excellent and helped me understand the fine details of persuasion and social marketing. Very useful in this world where social media presence and marketing are increasingly important."

Chelsea Mogridge, , East Forest Homes

"Great course! I learned many things I’ve been doing for years, but now I know why I did them! Learning about structure and credibility and what is really engaging to target audience, opened so many different possibilities for me."

Edis Kardumovic, Senior Graphic Designer, East Forest Homes Ltd.

"Enjoying the Psychology of Social Media session with @Cugelman. Mirrors a lot of the reading I’ve been doing and adds more. #pcto2012 and One of the best presentations at #pcto2012: Social Psychology of Social Media http://t.co/NUYwxxRa via @Cugelman"

Dave Fleet, Senior Vice President, Edelman

"This helps me to use language framework around psychology to convince myself /stakeholders why a certain page is a good design"

Mitali Kamat, User Experience Designer, eMeter Corporation

"For me it’s a bit too hard in the beginning, but I enjoyed the 2nd day, since It’s give me more practice."

Ezra Marcella, Deputy Business Development Manager, Enterprise, Djarum

"Great lesson I got with this training, I hope I can implement this correctly to my product."

Michael Hioe, Deputy Business Development Manager, Enterprise, Djarum

"I thoroughly enjoyed the course and it was very well curated. Brian’s research and dedication to this subject shines through the course material and delivery. This course is very accessible, and enables anybody to successfully analyze and design more persuasive and influential digital content. The digital behaviour change toolkit provides a clear structure with which to understand psychological principles and design mechanics. What struck me most is that the psychological principles and architectures can be applied to such a wide range of digital platforms in order to create more persuasive products, including e-commerce websites, promotional videos, apps, e-learning design and user interface design. On returning to work I started applying the psychological architecture principles to my work, and very soon received positive feedback on the logic of my new found approach to design. "

Derrin Edwards, eLearning & UI Design Lead, Ericsson

"Brian does a wonderful job of translating contemporary academic and neuroscience research into insights. Designers can apply to creating products people love. ‘Psychology for Digital Behaviour Change’ is a super power for product designers."

Michael Yap, Founder, Exoatmospheric 

"Brian is extremely knowledgeable and shares his expertise, understanding and the information in a clear and intelligible way. I feel energized and motivate to bring my newly learned knowledge back to the office and to begin applying it immediately. Thank you, Brian for a wonderful week, three great workshops & for sharing your knowledge & expertise. :)"

Jessica Iannuzzi, UX/UI Designer with Visual Design Background, Federal Reserve Bank of New York

"Great workshop! I really enjoyed hearing the experimental ideas that aren’t offered elsewhere. It’s great to hear an experienced opinion on these theories with real- world applications. "

Kaitlyn Ruhnke, Marketing assistant, First Security Bank of Washington

"I love this course! I learned new skills and validated previous knowledge I had in behavioral design. Well worth it to take the course! Thank you Brian! "

Meghan Correia, UX Designer, Fishman Corp

"We marketers cannot do our jobs successfully without psychology knowledge. Brian shares current research and examples that can be used in creating more impactful interactive messaging."

Debbie White, Creative Director / Principal, Frank + Candor

"This intensive course runs the proverbial gauntlet of key principles in building persuasive websites and apps. Equipped with tried and tested theories, Brian’s unique approach is scientific, trustworthy and most of all, highly applicable for any digital marketer."

Chryslyn Pais, Independent Communications Consultant, Freelance

"Thank you for sharing your expertise! A very comprehensive and engaging workshop on the psychology behind digital behavior change. Highly recommend. "

Kayle Robinson, Technical Writer, Freelancer

"I am so glad I signed up for this workshop. I feel like I gained lots of knowledge and learned about tools I can apply in my daily work. I met professionals with interesting stories and questions. I really enjoyed Brian’s workshop."

Annett Forcier, Freelance Email & Web Developer, Freelancer

"Eye opening / puts things into perspective. Help streamline process."

Nadim Haddad, Digital strategist, Freelancer

"The persuasive design course was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project! "

Swidja Nikke, Communications Advisor, Government of Canada

"The course was very tremendously insightful. I’ve always known what works online, but know I know why. I’m now armed with tools to help me audit the work we do, ensuring that we’re delivering the best service for our clients. It’s also provided new ways to explain a strategy, wireframe or designs to clients, which has made convincing stakeholders that the approach we are taking is correct so much easier. Highly recommended."

Jeremy Oudit, Director of Digital Strategy, Grassriots

"Being new to the field and still studying to learn more,the information in this course will be a huge compliment to my other learnings."

Katrina Santa Ana, User Experience Professional|Employee Experience and People Operations, Ground Link

"Taking this workshop gave me a practical set of tools I could apply tomorrow at work. It was totally worth taking a couple of days off!"

Dani Nordin, Senior UX Designer, Harvard Business Publishing

"The one thing I would have wanted to know is that this course is largely focused on the healthcare industry. Other than that it was an informative course with group exercises. "

Taylor Fargey, Digital Strategy, Hitfar

"Great balance of practical and theory on persuasive design of interactive media."

George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College

"Great workshops! Awesome instructor! "

Liying Zhu, UI/UX designer, IDT

"Practical and scientific and easy! Brian shares his knowledge with great sense of humor. I learned a lot and put many things in perspective."

Ruchika Anand, Senior Digital Marketing Manager, IEEE Media

"I found Brian’s knowledge and expertise refreshing and a perfect mix of quoted research and real life examples. Very thorough programming and helpful details for everyday life."

Nicole Whittle, VP Acceleration, IMC Brands Applied

"As a Company Director of an organization with multiple ecommerce brands we have a number of websites, landing pages and ad campaigns to manage. The principles provided in this workshop have provided an invaluable framework for auditing what we have already and how we will design new materials moving forward."

Danielle Cullen, Director , Industry Education Australia

"The workshop was a great way to consolidate and apply the principles learned on the two day course. Highly recommended!"

Danielle Cullen, Director , Industry Education Australia

"Brian’s course is extremely well presented, comprehensive and offers lots of practical examples that can be directly applied to any business."

Stu Hilditch, Managing Director, Industry Education Australia

"Without doubt one of the best courses I’ve attended in a very long time. Brian is extremely knowledgeable and provided many practical, real-world examples that can be immediately applied for direct results."

Stu Hilditch, Managing Director, Industry Education Australia

"Brian’s presentation was excellent both in the way he presented a complex and timely topic as well as in his presentation technique. Kudos!"

Robin Macrae, Internet Strategist, Information and Workspace Architect,Workspace Builders

"This course was excellent. I run a company that sells products for web developers to optimize their site with minimal code. The skills I learned will help me both advertise my products and services better as well as make better, nice persuasive products for my customer. "

Christie Chirinos, Digital Project Manager, Ingot

"Your workshop was great! I’ve already implemented a few techniques that you covered during your presentations and we’ve seen great results. Thanks for the very informative 2 days!"

Sveta Fedarava, Graphic Designer, Intelex

"Gained the skill of strategic high-level thinking of the every-day design tasks I might get bogged down with on a daily basis: Brian’s skills and experience is very helpful in framing the knowledge gained from principles learned."

Clara Ghandour, UX Designer, Interaxon

"As the Social Media Coordinator for a nonprofit, I came into this job with not much knowledge on online advertising. This workshop helped me understand how to create better campaigns, reach my audience better and in different ways, improve team communication concerning website and marketing ideas. Overall, I learned a lot and can’t wait to apply it."

Gabrielle Parent, Social Media Coordinator, International Rural Exchange of Canada

"I loved all the team exercises. It helped me apply what I learned right away and get it to stick in my mind better. I had a notepad during the course in which I wrote all these ideas that the workshop inspired me to apply in my social media campaigns in the future."

Gabrielle Parent, Social Media Coordinator, International Rural Exchange of Canada

"Brian is very open and friendly, which makes the class environment very comfortable. His use of his life experiences makes the concepts relatable. "

Evelyn R. Evans, Project Manager, Intouch Communications

"This workshop gave me insights and inspiration. Loved every minute of it and will use a lot of material from it. Brian is a profound researcher and motivator."

Daniela Kaneva, Cross-cultural advisor, Itim International

"Excellent workshop!"

Parm Gill, Multimedia Technical Specialist, Justice Institute of British Columbia (JIBC)

"One of the absolute best trainings I have had in years! I will never look at a site the same way again. This will make my relationship with my web designer more collaborative and gives me a better understanding of how to ensure my websites are most compelling and effective."

Laurie Spoon (Potter), Communication Strategist, Kaiser Foundation Health Plan

"Whoa. Standing room only. @Cugelman #PCTO13 check out pervasive psychology NOW!"

Andrew Lo, Chief Information Officer, Kanetix

"The workshop was fantastic. The findings were rooted in experimental studies which was really refreshing. I learned principles that could be applied immediately. Would loved if it was longer!"

Anne Barbeau, Jr. Account Manager, Kanetix, Ltd.

"This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them. This will help me when I am trying to get client/management to buy in for campaigns and provide information to improve existing efforts."

Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications

"The persuasive psychology for interactive design course taught me a lot of very valuable techniques to incorporate into my work. I appreciated knowing the science behind it and learning the practical applications."

Christine Harris, Graphic Designer, Konverge Digital Solutions

"Brian has created an amazing curriculum/ foundation for 2 days and presents with expertise and humility. The quality of attendees was impressive, creating a full experience & practical applications can immediately use."

Paul Choi, UX Designer/Researcher, Web, Mobile, Branding, KPMG US

"Brian provided a depth of knowledge and practicality on execution that I know will come in use on the job!"

Leland Dieno, Manager, Web and Digital Marketing, Kwantlen Polytechnic University

"Very refreshing to come to such of a mix of practical and advice grounded in theory and research. Can’t wait to implement what I have learned."

Neil Hammond, Founder & Director, Learnbase Training Technology

"Great course for those starting in the field even with no psychology background. A practical application of relevant psychology principles was demonstrated well."

Archana J. Shah, User Experience Specialist, Lexis Nexis

"Training provided practical concepts and checklists that may company can implement immediately. Also learned what to avoid and not waste time. Great energy in the class!"

Sara Gaudon, Executive Director, LogicalOutcomes

"Amazing curriculum and great new knowledge, I can use in my research. "

Humberto Ramirez, Graphic Designer, Lucile Packard Children’s Hospital

"Fascinating concept that can be applied via marketing automation platforms to B2B marketing and sales processes."

Dan Radu, Marketo Certified Expert, Macromator

"Taking the behaviour change workshop provided a strong foundation on digital psychology. Several lessons were immediately appearance to my own profession and others I see will be helpful in understanding other areas of my industry, would recommend for any creative professional."

Joshua P’ng, Marketing Specialist, Macromator Inc.

"Provide some great learning around the digital space & psychology ro apply right away."

Nilan Kasandas, UX Designer, Manulife

"The workshop provided me with a lot of insight to the psychology behind designing marketing tools to best engage your audience. I would highly recommend this workshop to my peers and consider another workshop led by Brian. "

Laurel Zevitz, Digital Marketing and Content Manager, Marcus Evans

"As a UX designer, much of what was presented was initiative. Now I know why!"

Naomi Marcussen, UX Designer & Strategist, Marcussen Design

"Halfway through the first day, I messaged my manager and let him know I could already see how the material could benefit our work. Definitely worthwhile investment!"

Kelly Tyran, User Experience & Digital Technology Lead , Medavie Blue Cross

"Definitely a great learning experience. Offers a standardized and full scope in the persuasive psychology element of the interactive and UX industry. Great networking opportunities."

Tea Pajkic, Graphic Designer, Mediaplanet

"Email you testimonial later after more thorough thoughts and review of material learned. "

Hoang Nguyen, Founder of Mentorem, Mentorem

"Day 3 was great and well worth it! The group exercises really help make the principles stick!"

Djen Choo, Creative Director, Mercatus Technologies Inc.

"Great workshop! Highly informative. Brian articulates and organizes the Principles of Digital Behaviour brilliantly."

Djen Choo, Creative Director, Mercatus Technologies Inc.

"This training was fantastic in its breath of content. It was very comprehensive and smart; very ambitious in its distillation of relevant materials, research and best practices. It is a helpful course for non-profits, campaign developers, and anyone hoping to create engaging digital content for social change."

Andrea Gundaj, Communications Specialist, Metrac

"So much content! So relevant! So compelling. Brian is a great trainer!"

Kate Dauphinee, Senior Technical Writer, MetroVancouver

"Participants at any level of digital marketing expertise will get value out of this class."

Emily Stone, Senior Partner Marketing Manager, Microsoft

"After spending on intense five days participating in the CX-DP, CX-DPA and CX-EDA workshops, I felt significantly more empowered in the field of UI-UX and digital analytics with respect to designing and developing more human-centric web applications. I highly recommend this program."

Rajiv Lalla, GIS Analyst, Ministry of Forests, Lands and Natural Resource Operations; Province of British Columbia

"The information taught was easy to digest and I cannot wait to apply the knowledge I have gained into the workplace."

Nathan Deslippe, Sales Representative, MLD Solutions Inc.

"Brian does a phenomenal job of fitting a wealth of research into an intuitive framework that is easy to use and go back to. I think what I found to be most valuable in his training is having a framework for prioritizing designed decision. Highly recommend!"

Amna Kanoun, Behavioral Economist, Morningstar

"Brian does a fantastic job of bringing concepts from across domains and packaging them in an interactive, intuitive framework. I learned so much that I can implement immediately with my team."

Rachel Weatherly, Digital Strategist, National Heart, Lung, and Blood Institute (NHLBI)

"I’m really glad I took time to come to this workshop. I think I learned some things I can immediately apply to our company to grow our success. But there are more skills, practices and tips I will apply in the future and positions. "

Ana Varelo, Freelancer, Nested Bean Inc.

"I learned a great deal of knowledge on behavior change models that will help me design more targeted products."

Anna Roza Tamas, VP-Product Design, Newtopia

"This workshop has helped me a lot to use these models and methodologies in my UX Design field. I can back up my design decision using psychology of behavior science as taught in this workshop."

Meenal Sedani, UX Designer, ntelliMedia Networks Inc.

"Amazing course with tons of information to take home. This will definitely help me with future projects. Can’t wait to implement these new ideas! "

Jamil Bonnick, UI/UX Designer, Nuracode

"I gained a wealth of new knowledge that I can’t wait to implement into my work and design for years to come, the days went by so fast in a good way. Brian is knowledgeable, kind and very educational. Highly recommended."

Robyn Murphy, Creative Director, Nutracelle

"Brian clearly has devoted many years to understand and cataloging the universe of research and practice around persuasive design. A must for anyone who wants to leverage design to drive behaviour."

Abram Guerra, UX Designer, Product Manager, NYC Department of Education

"This Was an incredible workshop! Would definitely recommend to all those who need to create online content that actually makes an impact on a targeted audience."

Sofia Stefou, Chief Development Officer, On Brand Video

"Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences."

Dave Montague, Manager, IT and New Media, Ontario Council of Agencies Serving Immigrants

"Brian’s course was engaging and informative. He covered a lot of ground and spoke from a place of deep knowledge & experience overall, I’d definitely recommend!"

Diana Coote, Co-Founder & Designer, Onya Baby Inc

"If you’re interested in finding out the psychological reasons behind your stakeholders’ beliefs, attitudes and behaviours, this course is for you."

Rachel Nicole, Corporate Communications Officer, Ornge

"Brian’s workshop on ‘Health Behaviours Change Websites and Campaigns’ was extremely comprehensive. It was nice to attend a workshop that touched on so many evidence-based aspects of persuasion and behaviour change. From process to practice, this course touched it all. Looking forward to seeing future research from Dr. Cugelman."

Jason Haug, Program and Project Management Officer/Project Officer, Ottawa Public Health

"I work in health promotions communication and found this workshop extremely useful. It gave me the recipes I can apply to cook up engaging and effective behavior change digital strategies. Would definitely recommend to other health promotion specialist."

Jason Haug, Program and Project Management Officer, Ottawa Public Health

"I have been designing websites for 20 years and Brian introduced me to ideas and concepts that I have thought of or considered. This course will have me designing from an entirely new perspective."

Nicolas Aitken, Product Designer, PageCloud

"Had a fantastic time expanding on key concepts in psychology and how our business can apply them to product design. Brian is an engaging and funny teacher. Great was to learn."

Erik Goyette, Researcher, PageCloud

"A rich insightful and enjoyable workshop. I look forward to putting a bit of the knowledge into practice."

Mark Stephenson, Creative User Experience Designer, PageCloud

"A very productive two days packed with concepts and ideas I can apply to my practice immediately."

Mark Walton, Digital Media Consultant , Pat the Dog Theatre Creation

"I enjoyed learning about the psychological techniques that can evolve emotions and behaviours from website copywriting, styles, influencing customers to take desired actions online. The course used well researched theories case studies and visuals for a captivating learning experience."

Debra Weinryb, Director & Content Creator, PEDAL Communications

"I’m a designer, so rather than making things prettier it was great to see the facts and psychology behind it. Thanks Brian!"

Duygu Kalaycioglu, UX Designer, Penguin Random House

"Brian is a true seasoned expert with both a theoretical understanding of behavior change & practical experience with digital products. I highly recommend this course."

Patrick Metzger, Product Manager, Planned Parenthood Federation of America

"This was a great workshop. Brian is very knowledgeable and a great teacher. Concepts presented were intuitive and useful, both in long-term digital strategy and day-to-day practical application. Highly recommended!!"

Kevin Sheldon, User Experience Lead, PledgeMusic

"This course was very intelligently organized. I feel I have many tools and strategies to return to work with. The content is really applicable to ecommerce optimization and backed up by interesting research. I also really enjoyed Brian’s teaching style- he made the content approachable."

Monica Gault, Brand Design Manager, Poppy Barley Inc.

"Brian presents the concepts in a clear and engaging manner. I will be able to use these concepts to help me design more persuasive and intuitive user interfaces."

Kai Liang, Quality Assurance Analyst, Pricemetrix Inc.

"Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products."

Raphael Lopoukhine, Digital Engagement Strategist, Public Works and Government Services Canada

"The level of information and learning is really high in this workshop, and all of it is practical, take-it-back-to-work information. I will use it."

Christine McGlade, Senior partner, Q media

"What a wonderful workshop and I wish workshop can do it in Japan to show it to colleague."

George Lam, UX/UI Designer, Rakuten.com

"Brian’s workshop taught me many valuable psychological and behavioral insights and patterns that will be able to immediately inform what I do as a design and user experience director."

Rand Refrigeri, Director of Creative & User Experience, Rave Mobile Safety

"Excellent course! Great information and content using real-life and practical examples. I would highly recommend it. "

Michelle Hakvoort, Health Promoter, Region of Peel

"As someone who’s always learning, this course was great! I learned so much about how perception affects our users and how to create a better user journey through emotional design. Thanks Brian!"

Marilyn Yeo, Account Executive, REX Marketing + Design

"Using psychology on design will improve my work as a UI/UX Designer since human behaviour is an important or the most important part when it comes to designing for people. This workshop has helped me to see an analyze design from a different perspective."

Salo Carrillo, Visual Designer, RideShark

"Using psychology on design will improve my work as a UI/UX Designer since human behaviour is an important or the most important part when it comes to designing for people. This workshop has helped me to see an analyze design from a different perspective"

Salo Carrillo, Visual Designer, RideShark

"The workshop was amazing. A lot of this stuff may be common sense but understanding the science behind is powerful. At the end of the day your takeaways from this workshop will depend on what you want to learn. Definitely recommended for all digital marketers and UX/UI designers."

Ria Riaz, Community & Marketing Manager, Right Sleeve Marketing Inc

"This was a great workshop. It helped me understand the why behind some of the marketing best practices I use every day. It also gave me some new ones to try!"

Thom Smith, VP Marketing, RISI

"I am thankful I took this course! I feel more confident of my designs now that I can integrate the digital behavioral science learnings. I know my organizations including my stakeholders will appreciate the psychological perspective."

Coutney Escanio, User Experience Designer, Rodan + Fields

"Love it! Taking the field of science and apply it to digital product development."

Sharon Steel, Manager, Applied Innovation, Royal Bank

"Love setting back to the basics, pen and paper to write by hand to truly implement the learning."

Sharon Steele, Manager, Applied Innovation, Royal Bank

"Actionable ideas that you can start implementing tomorrow."

Eddy Widerker, Digital Strategy & Ad Tech Supervisor, RPA

"I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective. Thank you!"

Daniel Turman, Associate Creative Director, Salesforce.com Inc

"Excellent, very deep level review of motivators and distractions of users to supplement testing and research. "

Mary Kennedy, Director, Experience Strategy, Salesforce.com Inc

"The class exposed us to thinking about concepts in a different, new way, and to employ and test concepts we learned, on our own website. "

Roaland Meyer, Senior Manager of Web Experience, Salesforce.com Inc

"Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future."

Robert Hendry, Product & User Experience Leader, Salesforce.com Inc

"Great course for those starting in the field even with no psychology background. A practical application of relevant psychology principles was demonstrated well."

Anonymous, , Salesforce.com Inc

"I left the course with a brand new toolset of persuasive design practices backed by science."

Anonymous, , Salesforce.com Inc

"Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects."

Alex Aranda, Senior User Experience Designer/Manager, Samsung Electronics

"This course is a great reminder of the various factors to consider in persuasive design. What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time."

Robert Mackie, Senior Interaction Designer, Samsung Electronics

"If you’re a UX designer this workshop is worthy to spend 2 days because you could find the principles behind what you’re doing every day."

Siheun Cho, Senior User Experience Consultant, Scholastic

"I had a fabulous full day learning how to understand and improve a product, market and work with people better. I think I even understand myself more now. Thank you."

Sheen Hunter, Master Maid, SeattleFreeze Cleaning Crew

"Excellent, fun, informative workshop. I would highly recommend it!"

Hayleigh Wronski, Strategist, Secret Location

"This was a great workshop with great content that appeals to many (if it all) facts of product design and development. Excited to leverage this research towards designs that are not just innovative, but genuine and authentic to lasting enjoyable experiences."

Josh Wyrtzen, UX/Product Design, SeeClickFix

"Very refreshing seeing psychological approaches being applied to solve problems related to digital engagement. Would recommend this course to anyone who is looking to influence behavior change in today’s digital economy. "

Liana Cyr, Marketing Advisor, Service Canada

"After taking Brian’s workshop, I’ll never look at user interfaces the same again. Deep examination of each component, the considerations therein, and how they work together has made me a stronger UX professional."

Lou Tufillaro IV, UX Lead, SFW Agency

"Brian was an excellent presenter who is very knowledgeable. His workshop is engaging and interesting. A definite eye opener with practical application. "

Britta Charbonneau, E-Marketing Specialist, Sheridan

"We covered a lot of ground in 2 days. Brian taught us a lot about how we think and behave. He also showed some valuable strategies behind the tactics we all know and use. I am looking forward to applying everything I have learned."

Filippo Di Trapani, Designer, Shopify

"Very innovative! Brian’s workshop provided me with entirely new outlooks on UI/UX design and conversion optimization that I will be able to apply with my clients right away. Extremely valuable + easy to understand."

Richard Estabrooks, Account Manager, Shopify

"Impactful and Innovative!"

Shawn Francis, Account Manager, Shopify

"The third day workshop took all the theory and put it into practice. The first 2 days were amazing and day 3 was like: go use this. It’s really valuable getting to see everyone implement what they learned. "

Doug Crowe, Shopify Plus Account Manager, Shopify Inc

"If you work in design, e-commerce or anything in the digital world, you need to attend this course. Understanding why & how people interact with what you create is your job and is the future. "

Doug Crowe, Shopify Plus Account Manager, Shopify Inc

"I enjoyed the range of examples and relation to emotions. The range of history with psychological design and literal emotional responses."

Willie Maglothin, Creative Developer, Simpleview Inc

"I think those are deeper connections between a user and a website. I think this is helping to bridge the gap."

Willie Maglothin, Creative Developer, Simpleview Inc

"In a world where implementation tactics reign supreme, Brian takes the time to break down what drives these tactics and their success. I’m excited to apply these principles to access new avenues of conversion."

Bert Roling, Lead Site Strategist, Single Throw Internet Marketing

"As a digital marketer with experience in conversion rate optimization, this workshop helped me gain insight into user behavior, psychology – especially how to motivate, influence user confidence."

Danielle Butera, Head of Client Services, Single Throw Internet Marketing

"Brian Cugelman unveils the emotional and psychological forces that affect low people engage with technology and digital interaction."

Ibrahim Ng, Communications Coordinator, Sisters of St. Joseph of Toronto

"This course is great and should be mandatory for every stakeholder. Fundamental knowledge that should inform every interaction between company and its customers."

Jeremy Oudit, Associate Director of User Experience, Squareknot Agency

"Each time I need to upscale my consulting practice, I seek out the world’s best in specific domains. When it came to upscaling my emotional design and communicating skills, I found Brian! I liked Brian’s command of the subject, the great examples he shared and the practical exercises in the class!!"

Ogbo Awoke Ogbo, Facilitator, Stanford Seed, West Africa

"Brian is steeped in both the theory and practical application of persuasive psychology. … Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design."

Judah J. Gould, Senior Product Manager & UX Lead, Storage Appliance Corp

"Great insight into why users do what they do!"

Lizzy Bentley, Principal, Story by Design

"Brian has provided me with a vast amount of knowledge about many of the tools and design components I use almost daily that I can apply immediately!"

Andrew McNamara, Graphic Designer, Studio Locale

"This helped me to better defend design decision and was full of interesting examples. Some useful tools"

Christina Leclerc, Senior Consultant, Systemscope

"I learned how to design effective digital experiences built on scientific principles rather than thru guesswork"

Kayvan Mojtahedzadeh, User Experience Designer, Tata Consultancy Services

"Brian is great at breaking complex concepts down and helping you find ways to apply what you learned in his course."

Eddy Widerleer, Digital Strategy, Team One

"Learned a lot in the two day workshop. A lot of great material to apply to my design."

Francisco Pena, Visual Designer, TELUS Digital

"Brian’s class kept me engaged the whole time. The information learnt was very thorough and definitely something I can immendiately apply to my UX practice. Check it out!"

Anita Phanthikane, UX Designer, TELUS Digital

"This is valuable thinking that will surely benefit any marketer… and by that I don’t mean only creative –all stakeholders involved in a campaign or project lifecycle will benefit…(project managers, account managers, strategist, etc…)"

Klaus Heesch, Senior Digital Creative Director, The Gate Worldwide

"A great combination of grounded theory and applied methodology. Allows you to hit the ground running."

Dawson Guibeault, User Experience Designer, The Globe and Mail

"Thank you Brian, very beneficial!"

Jill Mugge, Owner, The Marketing Group

"Brian Cugelman’s workshop was informative and enlightening. The information presented gave a larger sense of behaviour at humanity cross-culturally, not just in the digital space but in regards to overall emotional needs."

Erik Bjarnason, Web Designer, The Proactiv Company

"This is the best visual design workshop I have attended out of several I have attended over the years. It provides visual, graphic designer with the tools and evidence to validate their intuition."

Michael R. Beglay, Student, The University of the Arts

"Great Course! The Digital Behaviour Change Workshop changed the way I approach designing. By learning and focusing on the underlying psychological principles that make for effective sites and apps. Rather than purely on graphic design and page layouts, I see it all differently now: It’s all about the ‘HOW’ and ‘WHY’, rather than the ‘WHAT’."

Jamie Bluthardt, AEM Product Manager, Tier1CRM Inc

"Great workshop that show psychological aspects in easy to understand examples. Definitely recommend!"

Alex Pavlovski, Senior Product Designer, Time To Know

"I learned a lot from the workshop and am using a lot of the knowledge I gained in my daily duties at Toastmasters. "

Marcos Escutia, Digital Content Producer, Toastmasters

"Knowing how to appeal to an audience based on more than analytics and stats, but also understanding why, will be essential in my future design work and in my business relations."

Henry Garcia, Branding, Marketing, and Events Strategist, University Health Network

"Learning and understanding the psychology behind client behaviour and how to plan for it (especially in design) was extremely useful. Will keep these principles in mind going forward and to revise my current activities. "

Henry Garcia, Branding, Marketing, and Events Strategist, University Health Network

"This is one of the only workshops I’ve attended, on any topic, that has given me practical skills and tools I can apply in my role as a professional communicator."

Chris Sulymka, Communications Coordinator, University of British Columbia

"Great learning concrete applicable models – felt like I would need more research exp/knowledge implement"

Stephany Zhao, , University of Toronto

"Really helped me organize my approach & gave me away to operationalize a complexity of idea and tools."

Leora Pinhas, Child and Adolescent Psychiatrist, University of Toronto, The Hospital

"Undeniably valuable. The science behind it made it engaging and the hands-on exercises was a great part of the experience."

Lydia Adeli, Blogger, Student, UX3.design

"Love it. Found the content engaging and practical."

Lydia Adeli, Content Developer, UX3.Design

"A great practical two days where I have a much better understanding of why what I have done in the past has succeeded or failed. I’m not a designer but feel I will be better able to communicate what I want with my designers. I loved how Brian explains the necessity of integrating behavioral science with design."

Christine Korol, Psychologist, Vancouver Coastal Health

"Accurate, scientific and easy to follow."

Kallirroi Pouliadou, UX Designer, Veryday

"Best workshop! It is a must if you want to do online marketing. Not just technique but backed with science."

Jean Nguye, Co-Founder, VIRCE

"Best workshop for every marketers, CEO, Business leaders, Product designers who wants to understand emotional strategies to engage users to any products. A lot of exchange with great people. I recommend to everyone this workshop."

Thi Ngoc (Angie)Nguyen, Co-Founder, VIRCE

"I recommend this workshop to every startup team. Let more practice from principles learn from psychological digital behaviour change."

Thi Ngoc (Angie)Nguyen, Co-Founder, VIRCE

"Brian’s workshop was a phenomenal introduction to digital behavior change. He gave a great in-depth exploration of the psychological principles, and led practical exercises that really clearly demonstrated how to put these techniques into practice. Would definitely recommend to anyone in design UI and marketing."

Sean Boots, Director of Product, VOTO Mobile

"Brian is an engaging speaker and personality. His expertise and works come to bear in the class, as well as his accessible demeanor. Thank you so much!"

Ryan Muff, Web Developer, Washington State Department of Transportation

"Brian did a great job of laying out the core principles of behavior change in a way that makes it clear and easy to apply to my online marketing efforts."

Nedra Weinreich, Behavior change strategist, Weinreich Communications

"This class answered a lot of questions I couldn’t find satisfactory answers anywhere else. I also enjoyed the networking side of the workshop as well."

Laura Young, Co-founder, X2X Community

"The workshops give me a better understanding of human behavior and how I can leverage emotions to influence their behaviour."

Javed Ali, Product Designer & Visual Storyteller, XD Studios

"This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis. Please offer more Los Angeles workshops, which I will definitely attend!"

Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages

"Brian helped me to realize the importance of validation with web UI. To have reasoning for every aspect."

Brenna Randlett, User Experience Designer, Yellow Pencil

"The 3rd day is a must if you want the full experience."

Brenna Randlett, User Experience Designer, Yellow Pencil

"It’s hard to imagine someone more uniquely qualified and credible than Brian to guide on examination of where digital design principles and best practice for prompting behaviour change intersect."

Ian Parker, Health Promotion Coordinator, Yukon Government

"Attending this workshop was so exciting and re-energized my interaction design passion. Brian was so energetic and knowledgeable. I felt like I was receiving a 20 week course in 2 days. I can’t wait to apply these concepts in my work. Wish there was as a third day."

Jen Van der Henst, UI Designer, ZipRealty

"“Very informative and engaging… Can’t wait till next year”"

James Davis, Self Web producer ,

"I very much enjoyed the workshop. It was very interactive, the material was explained in very ……….. detail, and the exercises helped to clearly memorize the theoretical material. Nice examples, very illustrative material, and a nice attitude and warm atmosphere throughout the entire workshop. Great Work!"

Eshka Mmetl, Developer,

"I absolutely loved this course. Brian is so knowledgeable and thorough is his presentation. I definitely recommend this course. "

Aerin Mcgrath, User Experience Designer,

"There were very interesting parts to the course, however, I thought it would go deeper into how to understand/incorporate understandings of psychology into technology. For me the information was very general, which, made it hard for me at times to understand how 100% of the material related to each other. I’d have to learn from Brian more in depth, I just feel this course could have had more direction, and with that being said it made me feel the price tag was a bit too high for the depth of information."

Anonymous, ,

"I loved the social aspect of the workshop and meeting the rest of the participants, plus I learned a lot!"

Anonymous, ,

"On a perspective of a graphic designer this course was very helpful. Now I can define my day to day actions with real strategy and apply scientific research, results and facts to my designs."

Anonymous, ,

"This is a great workshop that brings taxonomy and clarity to ideas that most people only understand on the basic level of ‘I’ know it when I see it! "

Anonymous, ,

"Dr. Cugelman distills the plethora of fundamental psychology principles for behavior change into a discussion centered on digital media. The result is an actionable toolset valuable for any level of expertise. "

Ashton Thomas, ,

"Awesome workshop. Highly recommended."

Candrie Li , ,

"Seeing the science behind everything we do in advertising come to life and learn what motivate people to act has been utterly has fascinating and invaluable. A great experience."

Chris Smith, ,

"As a digital marketer and graphic designer, I considered myself pretty educated on the “tricks of the trade.” But this workshop helped me understand human behavior in the digital realm much more deeply. Instead of mimicking tricks I see other marketers doing or relying on tired sales tactics, I now understand what works, why it works, and the risks involved. I also have a rich tool box to pull from for daily marketing challenges. I learned how to identify user emotional states and ways to transition them to different states. The workshop offers a range of ways to frame a problem and different ways to guide action that I’ll come back to again and again. Lastly, it’s important to mention the information presented in this workshop is never meant to manipulate! It’s rooted in an understanding of human emotion and with a deep respect and sensitivity to real human needs. I highly recommend."

Claire Tomm, ,

"Casual but informative, comprehensive but fun. Great course."

Devin Nath, ,

"10/10 content. So so so interesting. Feel inspired and refreshed. Learned a lot if you offer other courses. I’ll attend those too. So WORTH it.Would recommend."

Diana Xavier, ,

"Brian was an amazing course instructor and delivered an excellent workshop. I’m excited to bring the new knowledge and skills I’ve learned, back to my job. I look forward to hearing about future workshops"

Donna McTeague, ,

"This workshop helped me gain a new understanding of how we can design to maximum our brand and provide a much more positive user experience for our customers and members. "

Erin Andersen, ,

"Brian delivered a structured, informative and practical workshop. I left feeling like I could apply the learning’s and tools to projects through the lens of our user and industry. Looking forward to seeing the improvements in the digital experience and overall campaign performance for our projects as a result of attending this workshop."

Heather Clark, ,

"Great course to learn the basic principles of applying psychological theory to the practice of website design"

Jenn Green, ,

"The workshop gives me a different perspective that I believe will greatly impact my work!"

Jennifer Torres, ,

"Loved creating wireframes and learning conditions and habit forming"

Jon Gauthier, ,

"I found this course really interesting and fascinating and what triggers people actions emotions learning how to design behaviors he for conversion was upbeat. "

Jon Gauthier , ,

"Brian is a true scholar in the field of digital behavior and psychology and does a wonderful job blending behavioral theory and concrete applications. "

Kevin Brilliant, ,

"Great workshop where I learned a lot about how human psychology affects interactions online. There are loads of things to take away, and I look forward to starting to apply some of these principles. Brian is also a great speaker, who knows how to drive the subject matter in an interesting way."

Liliana, ,

"I attended the 2 day workshop, only regret was that I didn’t sign up for day 3. Great learnings that I can actually use and toolkits and templates to support me in the workplace. Worth the investment of time and money. "

Lori Frante, ,

"Brian was very knowledgeable, smart and witty while explaining to the group. His teaching will further enhance me when creating new developments."

Matt Moreno , ,

"This course provides a lot of insights into the psychology of the human-technology interaction."

Michael Lee, ,

"Examples of live sites were really useful. Diff techniques, web user behaviour was useful. Good examples all around. Informative workshop."

Mujvran Sive, ,

"Very nice training session. Dr. Cugelman has a knack for explaining dense material in a single manner. Psychology is everywhere humans are, and those principles can be adapted to a multitude of seemingly unrelated situations. All that time reading a ton of publications to trace out details was worth it. "

Nicholas Fortin, ,

"I really enjoy this class. I liked in-class examples and correlations. I recommend for any designers."

Rodrigo Leite, ,

"Very deep course, a lot of information useful to our daily activities. I recommended to UX professionals."

Rodrigo Peixoto Leite, ,

"Excellent, detail-packed workshop filled with plenty of practical real-life examples from online and previous work – the insights, tips and tricks that Brian covered have already influenced the way I look at digital channel communications, and have given me the tools to improve the quality of both my clients and my own promotional media. "

Ruth Zuchter, ,

"Amazing content. You will love it and you can apply all you learned immediately."

Tiago Vansconcelos, ,

"Very well researched, scientific approach to thinking about the customer journey and designing for the best result. "

Vicky Zhao, ,

"A must attend workshop, If you are a UX designer who is starting out."

Vitthal Bhat, ,

"A must for freshers starting out in UX design."

Vitthal Bhat, ,

"As a beginner to UX design, it is a must go to workshop."

Vitthal Bhat, ,

"I believe this workshop will help me a lot but I think 2 days it’s not enough!!! I would be happy with 5 days! Thanks :)"

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