• Overview (00:30)
• Persuading in media (05:10)
• History of influence (07:15)

• Overview (01:05)
• Susceptibility to Influence Results (07:19)
• Impact metrics (14:07)
• Realistic benchmarks (11:55)
• Logic Models (04:58)

• Overview (00:41)
• Psychological architectures of daily life (06:56)
• Different approaches to behavior change (06:13)
• Psychological ingredients (14:48)

• Overview (00:45)
• Behavior Change Taxonomies (07:22)
• How the interactive influence model works (10:39)

• Overview (01:25)
• Identifying digital sources (11:43)
• My relationship with KIKI the Tamagotchi (09:27)
• Relationships with technology (12:40)
• Relationships with digital brands (12:15)
• Understanding and finding your source (11:24)

• Overview (01:37)
• Source credibility and how it works (07:17)
• Core credibility factors (09:46)
• Charm Factors (09:02)
• Source Damage and Crisis PR (03:13)

• Overview (07:07)
• Defining segments and personas (05:28)

• Overview (09:47)

• Overview (03:56)

• Intro to the Product-Design Model (05:50)

• Overview (02:53)
• Designing for memory limits (11:07)
• Cognitive ease (04:50)
• Visual salience (03:18)
• Pre-attentive-processing (03:55)
• Visual hierarchy (06:29)
• Directional cues (03:27)
• Color and perception (11:55)
• Rockers, grunge and color strategy (08:07)
• Gestalt psychology (11:47)
• More Gestalt and Homework (06:33)

• Overview (03:56)

• Overview (00:45)
• Schemas and framing (05:48)
• Concrete versus abstract framing (05:05)
• Concepts that trigger emotions (05:50)

• Overview (01:49)
• A cat video on motivation (04:43)
• Brian’s story on the pyramid of needs (04:51)
• What motivates people (13:19)
• Motivating with gains and losses (18:46)
• Benefits and value props (09:21)

• Overview (01:01)
• Nudging audiences (06:40)
• How people make decisions (15:42)
• Applied nudging (06:47)
• Pricing structures (10:58)
• Defaults and opt-ins (06:22)

• Overview (00:49)
• How trust works (09:09)
• Pyramid of trust (15:41)
• Trust exercises (07:48)

• Overview (05:55)
• Testing: Persuasiveness flash test (demo) (07:25)

• Overview (00:34)
• Wireframe kit overview (02:19)
• Wireframing follow-along (05:48)
• Psychological scaffolding (05:12)

• Overview (03:35)

• Overview (04:25)
• How people conceptualize virtual space (09:09)
• Paving a path to the outcome (11:47)
• Pave: Architecting a path (06:58)

• Overview (00:23)
• Signifying what to do next (07:35)
• Intuitive guides (05:52)

• Overview (12:46)
• Exercise (02:54)

• Overview (05:16)
• Motivate with low efficacy (05:55)

• Overview (00:53)
• Marketing channel mix (01:28)
• Change stages (09:33)
• Funnels (05:43)
• Media flows (04:52)
• Combinations (01:50)
• Prototyping is buy-in (01:32)

• Media psychology (19:28)

• Overview (02:49)
• Turning on social influence (09:21)
• Social and anonymous design (16:37)
• Self identity and relationships (15:35)
• Observing and being observed (03:15)
• Social norms 1: Intro (03:05)
• Social norms 2: Asch Social Conformity (1958) (04:10)
• Social norms 3: Normative UI (03:09)
• Social norms 4: Soliciting & faking endorsements (03:08)
• Social norms 5: Priming engagement (05:09)
• Group membership: Punishments & rewards (10:08)
• Diffusion of innovations (09:59)

• Overview (03:02)
• Good and bad psychological combinations (09:32)
• Managing psychological backfires (12:15)
• Judging psychological combinations (04:48)
• Exercise (00:58)

• Overview (00:23)
• Principles, packages and architectures (05:57)
• Scientific versus industry models (05:37)
• From theory to practice (10:56)

• Overview (00:38)
• Motivational gateway (01:46)
• Extended parallel process model (08:42)
• EPPM canvas and exercise (02:42)

• Overview (00:18)
• Landing page essentials (05:08)
• Landing page canvas and exercise (05:18)

• Overview (00:46)
• Data capture techniques (11:30)
• Progressive disclosure (05:27)

• Overview (00:51)
• Sequential gifts and requests (07:57)
• Reminders and prompts (02:48)
• Optimal timing (03:40)
• Personalization (11:15)
• Commitments and goals (02:27)
• Reinforcement learning (07:59)

• Overview (00:34)
• Self Regulation (06:46)
• Gamification (19:37)
• Co-ompetition (04:00)

• Overview (01:17)
• AIM and sequential change (08:40)
• Escalating valence strategies (05:23)
• Stage-based psychological strategies (03:14)
• Exercise (01:05)

• Overview (04:10)
• Creative variations (13:43)
• The optimization process (05:24)

• Congratulations! (00:54)

• Overview (06:15)
• Emotion-Behavior Model Overview (09:12)
• Types of behavior (02:24)

• Trigger events and sense perception (08:32)

• Schemas & long-term memory (09:48)
• Schemas & congruency (12:19)
• Learned associations (16:27)

• Emotional Response (05:23)
• Emotional Motivators (11:59)
• Motivational Chemistry (10:46)

• Behavior (habitual) (07:17)
• Consciousness (04:36)
• Cognitive appraisal (05:57)

• Decision making (19:02)
• Working-memory (09:38)
• Glucose consumption (09:59)
• Friction (06:43)

• Overview (00:13)
• What’s an emotion (04:23)
• Emotion map exercise (04:18)
• Learning the Cugelman Emotion Map (17:06)

• We’re covering this lesson in the live tutorial.

• Overview (00:43)
• Motivational quadrants (04:10)
• Emotional transitions (10:26)
• Emotional transition strategy (10:50)
• Implicit opposite emotions (03:22)

• Overview (02:21)
• Triggering dopamine (02:04)
• Expectation & approach (05:19)
• Error coding (06:56)
• Curiosity in design (05:53)
• Overcoming habituation (06:17)
• Uncertainty (05:41)
• Reward proximity (02:24)
• Addiction (05:49)

• Overview (02:55)
• Level of stress (03:32)
• Healthy stress (pressure) (05:34)
• Unhealthy stress (over pressured) (07:44)
• Psychological torture design (05:50)
• Digital stress reduction (12:10)

Overview (03:45)
Human-computer relationships (04:35)
Estrogen & testosterone shaped brains (04:54)
Oxytocin & humanized brands (07:13)
Authenticity detection (05:21)
Digital body language (07:06)
Attachment anxiety & retention (10:53)
Possessiveness & digital territory (06:28)

• Disgust & morality (11:24)
• Trypophobia (06:54)
• Trypophobia (safe images) (03:23)
• Uncanny valley (03:02)
• How to use repulsion emotions (03:25)
• Discussion on moral disgust & genocide (03:08)
• Cute aggression (04:00)

• Overview (05:12)
• Social status, pride and shame (11:33)
• Neuro leadership (06:01)
• Empowerment & disempowerment (15:36)
• Respect and disrespect (17:43)
• Gratitude & appreciation (03:22)
• Flattery & comforting lies (07:21)

• Congratulations! (01:58)