Welcome to DBC
  • Welcome to DBC (01:16)
Applying Psychology in Digital Media
  • Overview (00:30)
  • Persuading in media (05:10)
  • History of influence (07:15)
Changing Behavior
  • Overview (01:05)
  • Susceptibility to Influence Results (07:19)
  • Impact metrics (14:07)
  • Realistic benchmarks (11:55)
  • Logic Models (04:58)
Behavioral Science 101
  • Overview (00:41)
  • Psychological architectures of daily life (06:56)
  • Different approaches to behavior change (06:13)
  • Psychological ingredients (14:48)

 

Interactive Influence Model
  • Overview (00:45)
  • Behavior Change Taxonomies (07:22)
  • How the interactive influence model works (10:39)
Source Psychology & Human-Computer Relationships
  • Overview (01:25)
  • Identifying digital sources (11:43)
  • My relationship with KIKI the Tamagotchi (09:27)
  • Relationships with technology (12:40)
  • Relationships with digital brands (12:15)
  • Understanding and finding your source (11:24)
Establishing Credibility & Earning Trust
  • Overview (01:37)
  • Source credibility and how it works (07:17)
  • Core credibility factors (09:46)
  • Charm Factors (09:02)
  • Source Damage and Crisis PR (03:13)
Audiences, Segments & Personas
  • Overview (07:07)
  • Defining segments and personas (05:28)
Domain 5: Audience: Audience-Influence Model
  • Overview (09:47)
Domain 2: Source: Source Expression & Audience Interpretation
  • Overview (03:56)
Domain 4: One-Way Message
  • Intro to the Product-Design Model (05:50)
Product-Design Model: Focus
  • Overview (02:53)
  • Designing for memory limits (11:07)
  • Cognitive ease (04:50)
  • Visual salience (03:18)
  • Pre-attentive-processing (03:55)
  • Visual hierarchy (06:29)
  • Directional cues (03:27)
  • Color and perception (11:55)
  • Rockers, grunge and color strategy (08:07)
  • Gestalt psychology (11:47)
  • More Gestalt and Homework (06:33)
Product-Design Model: Persuade
  • Overview (03:56)
PDM Persuade: Educate
  • Overview (00:45)
  • Schemas and framing (05:48)
  • Concrete versus abstract framing (05:05)
  • Concepts that trigger emotions (05:50)
PDM Persuade: Motivate
  • Overview (01:49)
  • A cat video on motivation (04:43)
  • Brian’s story on the pyramid of needs (04:51)
  • What motivates people (13:19)
  • Motivating with gains and losses (18:46)
  • Benefits and value props (09:21)
PDM Persuade: Nudge
  • Overview (01:01)
  • Nudging audiences (06:40)
  • How people make decisions (15:42)
  • Applied nudging (06:47)
  • Pricing structures (10:58)
  • Defaults and opt-ins (06:22)
PDM Persuade: Assure
  • Overview (00:49)
  • How trust works (09:09)
  • Pyramid of trust (15:41)
  • Trust exercises (07:48)
PDM Persuade: Flash Testing
  • Overview (05:55)
  • Testing: Persuasiveness flash test (demo) (07:25)
Psychological Wireframing
  • Overview (00:34)
  • Wireframe kit overview (02:19)
  • Wireframing follow-along (05:48)
  • Psychological scaffolding (05:12)
Product-Design Model: Facilitate
  • Overview (03:35)
PDM Facilitate: Pave
  • Overview (04:25)
  • How people conceptualize virtual space (09:09)
  • Paving a path to the outcome (11:47)
  • Pave: Architecting a path (06:58)
PDM Facilitate: Guide
  • Overview (00:23)
  • Signifying what to do next (07:35)
  • Intuitive guides (05:52)
PDM Facilitate: Reinforce
  • Overview (12:46)
  • Exercise (02:54)
Product-Design Model: Re-engage
  • Overview (05:16)
  • Motivate with low efficacy (05:55)
Prototyping With Digital Psychology
  • Overview (00:53)
  • Marketing channel mix (01:28)
  • Change stages (09:33)
  • Funnels (05:43)
  • Media flows (04:52)
  • Combinations (01:50)
  • Prototyping is buy-in (01:32)
Media
  • Media psychology (19:28)
Domain 8: Social Context
  • Overview (02:49)
  • Turning on social influence (09:21)
  • Social and anonymous design (16:37)
  • Self identity and relationships (15:35)
  • Observing and being observed (03:15)
  • Social norms 1: Intro (03:05)
  • Social norms 2: Asch Social Conformity (1958) (04:10)
  • Social norms 3: Normative UI (03:09)
  • Social norms 4: Soliciting & faking endorsements (03:08)
  • Social norms 5: Priming engagement (05:09)
  • Group membership: Punishments & rewards (10:08)
  • Diffusion of innovations (09:59)
Combining Psychological Principles
  • Overview (03:02)
  • Good and bad psychological combinations (09:32)
  • Managing psychological backfires (12:15)
  • Judging psychological combinations (04:48)
  • Exercise (00:58)
Building Psychological Architectures
  • Overview (00:23)
  • Principles, packages and architectures (05:57)
  • Scientific versus industry models (05:37)
  • From theory to practice (10:56)
Architectures: Motivation & Ability
  • Overview (00:38)
  • Motivational gateway (01:46)
  • Extended parallel process model (08:42)
  • EPPM canvas and exercise (02:42)
Architectures: Landing Pages
  • Overview (00:18)
  • Landing page essentials (05:08)
  • Landing page canvas and exercise (05:18)
Domain 6. Audience Expression & Source Interpretation
  • Overview (00:46)
  • Data capture techniques (11:30)
  • Progressive disclosure (05:27)
Domain 7. Two-Way Message
  • Overview (00:51)
  • Sequential gifts and requests (07:57)
  • Reminders and prompts (02:48)
  • Optimal timing (03:40)
  • Personalization (11:15)
  • Commitments and goals (02:27)
  • Reinforcement learning (07:59)
Architectures: Goals, Feedback & Progress
  • Overview (00:34)
  • Self Regulation (06:46)
  • Gamification (19:37)
  • Co-ompetition (04:00)
Sequential Change Processes
  • Overview (01:17)
  • AIM and sequential change (08:40)
  • Escalating valence strategies (05:23)
  • Stage-based psychological strategies (03:14)
  • Exercise (01:05)
Optimizing Impact
  • Overview (04:10)
  • Creative variations (13:43)
  • The optimization process (05:24)
Closing
  • Congratulations! (00:54)
Welcome to EDP
  • Welcome! (01:11)
The Emotion-Behavior Model
  • Overview (06:15)
  • Emotion-Behavior Model Overview (09:12)
  • Types of behavior (02:24)
EBM: Sense Perception
  • Trigger events and sense perception (08:32)
EBM: Memory & Associations
  • Schemas & long-term memory (09:48)
  • Schemas & congruency (12:19)
  • Learned associations (16:27)
EBM: Emotion & Motivation
  • Emotional Response (05:23)
  • Emotional Motivators (11:59)
  • Motivational Chemistry (10:46)
EBM: Habits, Consciousness & Appraisal
  • Behavior (habitual) (07:17)
  • Consciousness (04:36)
  • Cognitive appraisal (05:57)
EBM: Decisions, Memory & Energy
  • Decision making (19:02)
  • Working-memory (09:38)
  • Glucose consumption (09:59)
  • Friction (06:43)
Cugelman Emotion Map
  • Overview (00:13)
  • What’s an emotion (04:23)
  • Emotion map exercise (04:18)
  • Learning the Cugelman Emotion Map (17:06)
Measuring Emotion
  • We’re covering this lesson in the live tutorial.
Emotional Design Strategies
  • Overview (00:43)
  • Motivational quadrants (04:10)
  • Emotional transitions (10:26)
  • Emotional transition strategy (10:50)
  • Implicit opposite emotions (03:22)
Dopamine Emotions
  • Overview (02:21)
  • Triggering dopamine (02:04)
  • Expectation & approach (05:19)
  • Error coding (06:56)
  • Curiosity in design (05:53)
  • Overcoming habituation (06:17)
  • Uncertainty (05:41)
  • Reward proximity (02:24)
  • Addiction (05:49)
Cortisol Emotions
  • Overview (02:55)
  • Level of stress (03:32)
  • Healthy stress (pressure) (05:34)
  • Unhealthy stress (over pressured) (07:44)
  • Psychological torture design (05:50)
  • Digital stress reduction (12:10)
Oxytocin Emotions

Overview (03:45)
Human-computer relationships (04:35)
Estrogen & testosterone shaped brains (04:54)
Oxytocin & humanized brands (07:13)
Authenticity detection (05:21)
Digital body language (07:06)
Attachment anxiety & retention (10:53)
Possessiveness & digital territory (06:28)

Repulsive & Attractive
  • Disgust & morality (11:24)
  • Trypophobia (06:54)
  • Trypophobia (safe images) (03:23)
  • Uncanny valley (03:02)
  • How to use repulsion emotions (03:25)
  • Discussion on moral disgust & genocide (03:08)
  • Cute aggression (04:00)
Hierarchy-Related Emotions
  • Overview (05:12)
  • Social status, pride and shame (11:33)
  • Neuro leadership (06:01)
  • Empowerment & disempowerment (15:36)
  • Respect and disrespect (17:43)
  • Gratitude & appreciation (03:22)
  • Flattery & comforting lies (07:21)
Closing
  • Congratulations! (01:58)