We’re frequency asked to speak about digital engagement, online measurement, program evaluation and especially, the psychology of persuasive design.  If you would like Dr. Cugelman or one of our partners to speak at your upcoming event, please contact us.

The Psychology of Conversion Rate Optimization

June 19, 2014 (10:30 AM)

NXNE Toronto


Hyatt Regency, 370 King Street West

General Inquiries: [email protected]

Persuasive Technology for Health Behaviour Change

July 9-11, 2014 (9AM-5PM)



Contact: [email protected]

Health Behaviour Change Technology

Countering Online Extremists With Persuasive e-Campaigning

  • For the Cyber Influence Project (28 Aug 2012)
  • United States Department of Defense
  • By special invitation from the Pentagon

Digital persuasion to attract and retain talent

  • Social HR Camp Toronto (23 August 2012)
  • Toronto, Canada

Freako-Network Analysis — Social Network Analysis and International Relations

  • Toronto Data Science Group (26 June 2012)
  • Toronto, Canada

Psychology of Social Media in Human Resources

  • Radical Planet (7 June 2012 )
  • Toronto, Canada

Workshop on the social psychology of social media (PACKED BEYOND CAPACITY)

Digital Persuasion Equation – The science of online influence

Workshop on the psychology of websites & social media (SOLD OUT with a 50 person waiting list)

Managing Your Relationships

The psychology of websites and social media campaigns (STANDING ROOM ONLY)

Health Promotion with Social Media

Health changing websites–AlterSpark and the Heart & Stroke Foundation of Ontario

Internet Research Methods and Impact Evaluations

Social Media for Public Relations and Citizen Engagement

Internet Research Methods for Impact Evaluations (TOP RATED)

Basic Efficiency Resource: A Framework for Measuring the Relative Performance of Multi-Unit Programs

Third Tuesday Measurement Matters

Advocacy Evaluation Case Study:Evaluating Oxfam’s Climate Change Campaign