Using Amazon’s MTurk to harvest 50 million Facebook profiles, and manipulate people

You may have heard the story that 50+ million Facebook user accounts were harvested by CA (CA). Or maybe you heard it was Global Science Research (GSR); or was it Dr. Alexander Kogan, or that Nix guy? Still, you may have heard it was an inside job, facilitated by Facebook staff, or a data breach from lax security. Or was it was carried out with Peter Thiel's data-mining company Plantir, or the daughter of Eric Schmidt, Google's former CEO and Burning Man buddy. What few people were discussing, was Amazon's role in facilitating the data access. Specifically, their microtask site called Mechanical Turk. Few people know about the online community that chronicles what happened, which anyone can access. It tells a story from the perspective of Amazon's microtask workers, who granted access to their Facebook accounts.

By | 2018-04-04T00:56:36+00:00 3 April 2018|Categories: Behavioral science|3 Comments

What I learned in 2017, teaching digital psychology

Last year was a big year for AlterSpark, when we achieved the highest levels of student satisfaction, while rolling out more content and teaching innovations than in any prior year.

What I learned in 2017, teaching digital psychology Psychology

Whether you’re a teacher or potential student, in this blog, I’ll share my teaching philosophy, give you a peek into my class, and talk about my best teaching innovations from last year. 

Keep in mind. These are not the top-X things you need to know, for guaranteed success. Rather, these are some of my guiding principles along with the biggest insights learned last year.

[…]

By | 2018-03-27T16:21:19+00:00 22 March 2018|Categories: Educational updates, education, Behavioral science, Gamification|Tags: , |0 Comments

CLAIM 1: It only takes 21-days to form a habit

Many people believe that it only takes 21 days to form a habit. If this were true, then every 21 days, you'd be rewiring your brain to prefer a healthier diet, crave exercise, automatically tune-out your favorite guilty-pleasure, and achieve just about every single goal you routinely fail to achieve. There's a good chance that if you've attempted to make any of these changes, that you struggled, failed in your first attempt, tried again and failed again, and then maybe if you kept at it, after several months to a year, you finally nailed it.

By | 2018-02-25T23:13:26+00:00 29 September 2017|Categories: Behavioral science, Persuasive design|Comments Off on CLAIM 1: It only takes 21-days to form a habit

10 misleading claims about digital psychology

I don't know about you, but my Facebook feed is full of sponsored content promising to double my email subscription list, attract 10-times more website visitors, and convert 50% more users. Claims like these are motivating, and can pull people in to take a closer look. However, what really counts, is the ability of the person who makes these claims, to offer you a viable path to those outcomes.

By | 2018-02-25T23:14:19+00:00 29 September 2017|Categories: Behavioral science, Persuasive design, Research|Comments Off on 10 misleading claims about digital psychology

Artificial emotional intelligence is near

There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.

Emotions are so hard to study, many scientists ignore them

People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.

By | 2018-02-21T22:39:40+00:00 4 May 2017|Categories: Behavioral science, Persuasive design, Digital marketing, Research|Comments Off on Artificial emotional intelligence is near

Download your FREE e-book

Here's your e-book

Sign-up, and we'll notify you about similar articles

Welcome. We'll be in touch with our next update.