Measurement really matters in emerging and fast changing fields. And social media is a field that is evolving rapidly. Evolving in participation, as it transforms from something for early adopters to a part of mainstream life. Evolving as new tools and platforms proliferate. Evolving as people adopt it and find new uses for it.

Anyone who uses social media for their work or is serious about it must understand what we can and should measure and how we can do it.

Attendees at Third Tuesday Measurement Matters will meet, hear from and participate in discussions with social media measurement experts, including Katie Paine, Carol Leaman, Ilya Grigorik, Charles Funk, David Alston, Sheldon Levine, Josh Hallett, Claude Théoret, Pragya Dubey, Scott Lake, Leona Hobbs, Darren Barefoot, Rob Clark, Brian Cugelman, Christopher Berry, and Patrick Gladney.

For the past year, we’ve been lucky to have some outstanding sponsors who have helped us to make this happen: CNW Group, Rogers Communications, Molson Canada, Radian6 and Fairmont Hotels and Resorts.

This is a full-day event, taking place on 28 September 2010. Register online at: