About Brian Cugelman

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So far Brian Cugelman has created 34 blog entries.

Artificial emotional intelligence is near

There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.

Emotions are so hard to study, many scientists ignore them

People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.

By | 2017-05-13T23:23:44+00:00 4 May 2017|Categories: Behavioral science, Persuasive design, Digital marketing, Research|Comments Off on Artificial emotional intelligence is near

MIT Inspired our Digital Psychology Lab in Kensington Market

A few years back, Dr. Stibe (http://cp.media.mit.edu/agnis-stibe/) invited me to present my research on emotions to the MIT Media Lab, while we also kicked off our study on persuasive backfiring (http://dspace.mit.edu/handle/1721.1/108479). But what I didn’t expect, was to be sooooo seduced by the Lab itself. MIT is the ultimate playground for geeks. The Media Lab is the only school I know, where you join a culture overflowing with books, technology, and junk food, all within an environment where classes are optional, the number of brilliant people is shocking, and the only thing that matters, is that you build something groundbreaking.

By | 2017-05-06T19:34:21+00:00 1 May 2017|Categories: Behavioral science, Research, Announcements|Comments Off on MIT Inspired our Digital Psychology Lab in Kensington Market

Calling on Toronto-based organizations, who’d like a FREE communication workshop

Interested in inspiring your employees, building vibrant teams, and improving communications?

We are seeking organizations, located in Toronto, who believe the path to success lay in highly-engaged employees, vibrant team dynamics, and effective communications.

AlterSpark is putting out a call for 3 small to medium sized organizations, to participate in our research, on personality, communication and organizational success. Then at the end of the summer, our team will provide a 1-2 day, hands-on workshop, designed to help your colleagues improve their interpersonal skills, and learn how to improve corporate communication, retention, productivity, leadership styles, and more…

If you have any questions, or you’re ready to apply, contact Joshua (joshua@alterspark.com).

By | 2017-05-06T18:10:38+00:00 1 May 2017|Categories: Announcements|Comments Off on Calling on Toronto-based organizations, who’d like a FREE communication workshop

Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving

By Brian Cugelman, PhD with editorial production from Debra Weinryb

When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.

This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety. 

[…]

By | 2017-05-06T01:28:39+00:00 9 January 2017|Categories: Behavioral science, Persuasive design, User experience (UX)|Tags: , , , |Comments Off on Using Attachment Anxiety in Emotional Design & Marketing

Emotional Design Psychology & Human-Computer Relationships

Science shows that people interact with technology similar to how they interact with other people, but there's never been a great explanation for why this is. There's now good evidence that the neurochemical oxytocin impacts more than our relationships with other people, and that it may also unlock our understanding of how we form emotional relationships with brands and technology. In this opinion piece, Brian Cugelman, PhD discusses the intersection of emotional design, digital psychology and the biological-basis for why we interact with computers like other people.

By | 2016-10-27T23:52:11+00:00 18 October 2016|Categories: User experience (UX), Digital marketing, Research|Comments Off on Emotional Design Psychology & Human-Computer Relationships