About Brian Cugelman

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So far Brian Cugelman has created 35 blog entries.

CLAIM 1: It only takes 21-days to form a habit

Many people believe that it only takes 21 days to form a habit. If this were true, then every 21 days, you'd be rewiring your brain to prefer a healthier diet, crave exercise, automatically tune-out your favorite guilty-pleasure, and achieve just about every single goal you routinely fail to achieve. There's a good chance that if you've attempted to make any of these changes, that you struggled, failed in your first attempt, tried again and failed again, and then maybe if you kept at it, after several months to a year, you finally nailed it.

By | 2017-10-10T17:38:19+00:00 29 September 2017|Categories: Behavioral science, Persuasive design|Comments Off on CLAIM 1: It only takes 21-days to form a habit

10 misleading claims about digital psychology

I don't know about you, but my Facebook feed is full of sponsored content promising to double my email subscription list, attract 10-times more website visitors, and convert 50% more users. Claims like these are motivating, and can pull people in to take a closer look. However, what really counts, is the ability of the person who makes these claims, to offer you a viable path to those outcomes.

By | 2017-10-11T11:54:03+00:00 29 September 2017|Categories: Behavioral science, Persuasive design, Research|Comments Off on 10 misleading claims about digital psychology

Artificial emotional intelligence is near

There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.

Emotions are so hard to study, many scientists ignore them

People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.

By | 2017-05-13T23:23:44+00:00 4 May 2017|Categories: Behavioral science, Persuasive design, Digital marketing, Research|Comments Off on Artificial emotional intelligence is near

MIT Inspired our Digital Psychology Lab in Kensington Market

A few years back, Dr. Stibe (http://cp.media.mit.edu/agnis-stibe/) invited me to present my research on emotions to the MIT Media Lab, while we also kicked off our study on persuasive backfiring (http://dspace.mit.edu/handle/1721.1/108479). But what I didn’t expect, was to be sooooo seduced by the Lab itself. MIT is the ultimate playground for geeks. The Media Lab is the only school I know, where you join a culture overflowing with books, technology, and junk food, all within an environment where classes are optional, the number of brilliant people is shocking, and the only thing that matters, is that you build something groundbreaking.

By | 2017-05-06T19:34:21+00:00 1 May 2017|Categories: Behavioral science, Research, Announcements|Comments Off on MIT Inspired our Digital Psychology Lab in Kensington Market

Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving

By Brian Cugelman, PhD with editorial production from Debra Weinryb

When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.

This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety. 

[…]

By | 2017-05-06T01:28:39+00:00 9 January 2017|Categories: Behavioral science, Persuasive design, User experience (UX)|Tags: , , , |Comments Off on Using Attachment Anxiety in Emotional Design & Marketing