There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.
A few years back, Dr. Stibe (http://cp.media.mit.edu/agnis-stibe/) invited me to present my research on emotions to the MIT Media Lab, while we also kicked off our study on persuasive backfiring (http://dspace.mit.edu/handle/1721.1/108479). But what I didn’t expect, was to be sooooo seduced by the Lab itself. MIT is the ultimate playground for geeks. The Media Lab is the only school I know, where you join a culture overflowing with books, technology, and junk food, all within an environment where classes are optional, the number of brilliant people is shocking, and the only thing that matters, is that you build something groundbreaking.
How companies use social pain, to stop customers from leaving
By Brian Cugelman, PhD with editorial production from Debra Weinryb
When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety.
Lots of people have asked about the research behind our micro inforgraphics. Here are the citations behind our 2015 materials.
Jiwa, M., S. Millett, et al. (2012). “Impact of the Presence of Medical Equipment in Images on Viewer’s Perceptions of the Trustworthiness of an Individual On-Screen.” Journal of Medical Internet Research 14(4).
AlterSpark (www.alterspark.com) is seeking a Toronto-based academic partner to collaborate with an industry-academic project, that combines psychology, neuroscience and data science.
Over the last few years, AlterSpark has carried out a range of studies aimed at better understanding and predicting people’s psychological disposition based on how they use and communicate in digital media. The purpose of this research is to develop a set of assessment instruments, technologies and algorithms that can support a range of applications, in marketing, human resources, mental health, and other applied fields. […]