Artificial emotional intelligence is near

There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.

Emotions are so hard to study, many scientists ignore them

People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.

By | 2018-02-21T22:39:40+00:00 4 May 2017|Categories: Behavioral science, Persuasive design, Digital marketing, Research|Comments Off on Artificial emotional intelligence is near

Emotional Design Psychology & Human-Computer Relationships

Science shows that people interact with technology similar to how they interact with other people, but there's never been a great explanation for why this is. There's now good evidence that the neurochemical oxytocin impacts more than our relationships with other people, and that it may also unlock our understanding of how we form emotional relationships with brands and technology. In this opinion piece, Brian Cugelman, PhD discusses the intersection of emotional design, digital psychology and the biological-basis for why we interact with computers like other people.

By | 2016-10-27T23:52:11+00:00 18 October 2016|Categories: User experience (UX), Digital marketing, Research|Comments Off on Emotional Design Psychology & Human-Computer Relationships

E-mail marketing forecasted to top $2 billion by 2012

A recent report by JupiterResearch indicates that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in that category going toward sponsorship (for example, ad-supported newsletters).

By | 2016-10-27T23:52:15+00:00 2 October 2008|Categories: Digital marketing, Social media, Research|Tags: , |Comments Off on E-mail marketing forecasted to top $2 billion by 2012

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