In this session, Dr. Cugelman will take you through a series of simple visual models, covering some of the key ways that dopamine shapes consumer’s emotions and behavior. After covering the core science, Dr. Cugelman will take you on a journey through the most common conversion design elements, and teach you how to approach them with neuroscience-inspired creative strategies. By the end of this session, you will have a better understanding of dopamine-driven emotional design strategies, awareness of common psychological backfires, and be equipped to approach your next conversion design gig with a completely new perspective.