We’re thrilled to announce that our Senior Scientist and Director, Brian Cugelman, PhD is facilitating a workshop called “Psychological Architectures for Conversion Rate Optimization”, at this year’s Conversion Conference.

The Conversion Conference is a two-day event for digital marketers and analysts who are passionate about boosting website conversions. Participants at Brian’s workshop will learn how to combine packages of psychological principles that have been scientifically proven to work well together.

“Many people don’t realized that evidence-based design is such a simple thing, and that there is no contradiction in fusing behavioural science with unbridled creativity”, said Brian Cugelman. “At my Conversion Conference workshop, I’ll show participants how evidence-based design, creativity, and conversion rate optimization all fit together into a simple and effective framework.”

The Conversion Conference was founded in 2010 by author Tim Ash, who wrote the best selling book “Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions”. As the only global event series focused exclusively on conversion rate optimization, the conference provides a unique opportunity to learn and master conversion rate optimization, straight from international experts.
With a focus on online psychology, and evidence-informed design, the team here at AlterSpark are excited about contributing to this event, and looking forward to their own learning opportunities.

The Conversion Conference being held on 12-14 May 2015 in Las Vegas. To SAVE $100 off a full or combo pass, use AlterSpark’s discount code: SPARK100.

Learn more here: http://bit.ly/ccv15cugelman