We’re supporting digital media professionals working on the front line of positive social change. Meet the change makers who have enjoyed our workshop scholarships.
We are excited to announce that our Senior Scientist and Director at AlterSpark, Brian Cugelman, PhD, has been selected to speak at the upcoming TEDx Toronto event on October 22, 2015. The theme of the 2015 conference is Thresholds, dedicated to stories of courage,...
Successful projects and campaigns result from quality stakeholder engagement, research, insight, careful planning, implementation, and constant adjustments based on feedback. We approach all projects from a project lifecycle perspective, with most projects following a series of interdependent stages. Typically, these stages include understanding, planning, designing, implementing, and concluding.
We’re thrilled to announce that our Senior Scientist and Director, Brian Cugelman, PhD is facilitating a workshop called “Psychological Architectures for Conversion Rate Optimization”, at this year’s Conversion Conference.
“Many people don’t realized that evidence-based design is such a simple thing, and that there is no contradiction in fusing behavioural science with unbridled creativity”, said Brian Cugelman. “At my Conversion Conference workshop, I’ll show participants how evidence-based design, creativity, and conversion rate optimization all fit together into a simple and effective framework.”
When it comes to real estate, they say the thing that matters most is location, location, location. Similarly, when it comes to online influence, your user experience must foster trust, trust, trust. Winning online trust will take you down the road to success. Losing online trust can completely undermine everything you do.
In my last post, we discussed some of the clues that your digital platform or campaign may suffer from a credibility deficit. In this post, I’m going to discuss the fall-out from low credibility—which is low trust, or worse mistrust.