Workshop Scholarship Winners (Sep-Dec 2016)

We are excited to announce our latest round of winners of the AlterSpark’s scholarship program that provides complementary digital psychology training access to graduate students and members of social purpose organizations who use technology to build a better world....

read more
Emotional Design Psychology & Human-Computer Relationships

Emotional Design Psychology & Human-Computer Relationships

Science shows that people interact with technology similar to how they interact with other people, but there’s never been a great explanation for why this is. There’s now good evidence that the neurochemical oxytocin impacts more than our relationships with other people, and that it may also unlock our understanding of how we form emotional relationships with brands and technology. In this opinion piece, Brian Cugelman, PhD discusses the intersection of emotional design, digital psychology and the biological-basis for why we interact with computers like other people.

read more
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing

Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing

There’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging website, app or digital campaign. However, there’s one elephant in the room that nobody likes to discuss. It’s the dirty little secret that scientists, web psychology gurus and digital media pros rarely acknowledge, let alone discuss.   It’s the topic that emerges the minute you stop “selling” persuasive technology as a magic formula, and take an honest look at it. The elephant I’m talking about is the “backfire”, when we accidentally misapply psychology so severely that we accidentally trigger the opposite behavior of what we intended.

read more