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Lots of people have asked about the research behind our micro inforgraphics. Here are the citations behind our 2015 materials.

Jiwa, M., S. Millett, et al. (2012). “Impact of the Presence of Medical Equipment in Images on Viewer’s Perceptions of the Trustworthiness of an Individual On-Screen.” Journal of Medical Internet Research 14(4).


Nguyen, H. and J. Masthoff (2007). Is it me or what I say? Source image and persuasion. Second International Conference on Persuasive Technology, Springer: 231-242.


Rogers, E. (2003). Diffusion of innovations. New York, Free Press.


Asch, S. E. (1961). Effects of group pressure upon the modification and distortion of judgments. Documents of Gestalt Psychology, University of California Press.


Reeves, B. and C. Nass (2003). The media equation: how people treat computers, television and new media like real people and places, University of Chicago Press; New Ed edition.


Deutsch, M. (1958). “Trust and suspicion.” The Journal of Conflict Resolution 2(4): 265-279.


Lindgaard, G., G. Fernandes, et al. (2006). “Attention web designers: You have 50 milliseconds to make a good first impression.” Behaviour & Information Technology 25(2): 115-126.



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