Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing

In the last few years, UX design professionals, digital marketers, and conversion optimization ninjas have increasingly started using psychology to design intuitive websites, engaging apps and higher converting marketing campaigns.

There’s no shortage of evidence that a good understanding of interactive psychology can can transform your formerly unknown app into a trusted and addictive product.

However, there’s one elephant in the room that nobody likes to talk about.

Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing Psychology Tai, Banksy’s “elephant in the room”. Photograph: Damian Dovarganes/AP

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