E-mail marketing forecasted to top $2 billion by 2012

A recent report by JupiterResearch indicates that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in that category going toward sponsorship (for example, ad-supported newsletters).

By | 2016-10-27T23:52:15+00:00 2 October 2008|Categories: Digital marketing, Social media, Research|Tags: , |Comments Off on E-mail marketing forecasted to top $2 billion by 2012

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