Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving

By Brian Cugelman, PhD with editorial production from Debra Weinryb

When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.

Using Attachment Anxiety in Emotional Design & Marketing Psychology
This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety. 

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By | 2018-02-24T23:57:48+00:00 9 January 2017|Categories: Behavioral science, Persuasive design, User experience (UX)|Tags: , , , |Comments Off on Using Attachment Anxiety in Emotional Design & Marketing

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