Using Attachment Anxiety in Emotional Design & Marketing

How companies use social pain, to stop customers from leaving

By Brian Cugelman, PhD with editorial production from Debra Weinryb

When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.

Using Attachment Anxiety in Emotional Design & Marketing Psychology
This is a pop-up that’s triggered on Get Response (www.getresponse.com) based on tracking mouse patterns that indicate users are about to abandon the page. Their joke message plays off attachment anxiety. 

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By | 2018-02-24T23:57:48+00:00 9 January 2017|Categories: Behavioral science, Persuasive design, User experience (UX)|Tags: , , , |Comments Off on Using Attachment Anxiety in Emotional Design & Marketing

Does your website, app or campaign have a credibility deficit? (Part 1)

aristotle-credibility-mobile

Anyone who has works in a highly competitive market soon realizes that success depends on constantly learning what works, in an environment with rapidly changing technology, social trends, media consumption habits, and competitors who are constantly striving to outflank each other.

This constant struggle to stay ahead of the competition keeps many companies fixated on finding the next set of digital marketing principles that will give them a competitive edge. When it comes to finding good ideas, the web is full of advice on how to build digital products and campaigns that achieve extraordinary levels of engagement, conversion and retention.

Gamification: What it is and when to use it

Gamification Badge from FoursquarePeople are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an easy way to shape how people think and behave. Yet in the digital era, we're witnessing widespread claims, that the secret to winning friends and influencing people, is to reward them with points and badges.

A magic solution to engagement or a load of hype—in this article, I’m going to discuss gamification, describe it, judge it, address misconceptions, and advocate when it’s a good or bad idea.

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