Dr. Brian Cugelman will give a four hour workshop for evaluators wishing to understand how Internet research methods, commonly used in the social sciences, can enhance traditional evaluation approaches. The workshop is taking place at the Canadian Evaluation Society's annual conference, 4-5 October 2010, titled “Optimizing the Practice of Evaluation”.
A recent report by JupiterResearch indicates that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in that category going toward sponsorship (for example, ad-supported newsletters).