One-Third of European Online Advertisers Plan Social Networking Profiles

A report by JupiterResearch suggested that 33 percent of European online advertisers plan to launch their own profiles on social networking sites over the following year. However, just 24 percent of advertisers using such "engagement" tactics measure whether users interact with their online ads. "As marketers increasingly try to reach consumers through social networking sites like MySpace and Facebook, as well as video sites like YouTube and DailyMotion, they should turn to their online ad agencies for help gauging the success of these efforts," said David Schatsky, President of JupiterResearch. "In turn, agencies and ad servers must develop benchmarks and proxies to discover and prove the relationship between technology-based measurements and traditional brand impact surveys."

By | 2008-04-24T23:56:19+00:00 24 April 2008|Categories: Social media, Research|Tags: , , |Comments Off on One-Third of European Online Advertisers Plan Social Networking Profiles

Download your FREE e-book

Here's your e-book