Yes, the course is certainly relevant to digital marketing. We found participants want to ‘see and touch’ the principles, so we stress more concrete examples that have obvious expressions, which means focusing more on page design, ad copy, and other tangible examples. Nonetheless, we do address broader marketing strategy throughout, and provide guidance to help persons working at a strategic level to better communicate these principles with colleagues working in a technical or creative capacity.
Is the course relevant to my work in digital marketing?
by Joshua | Apr 9, 2020