Teach your Employees
Behavioral Design

Custom Training for Corporations

Available Online & In-person

Some of our happy corporate customers:

Get your team applying
behavioral science–fast.

Websites. Apps. Ads. Strategy. Design.

Behavioral science is the hottest new skillset. A recent Gallup study found that companies using behavioral economics outperform their peers by 85% in sales growth and over 25% in gross margin.

We help organizations scale-up their team expertise in applying psychology and neuroscience to a range of digital practices. We’ll build your team’s knowledge, skills, and confidence in developing psychology-driven strategy and creative.

Build your workshop in 4 steps

To ensure that your team develops the knowledge and skills most relevant to your business, we’ll spend some time to build a tailored training program. Here’s how the process normally goes.

Step 1. Discuss your goals with us

We want to understand your business, goals and learning needs so we can offer training that is spot on. We like to get into the details of your business, your typical challenges, staff capacity and so on. This may require a few discussions.

Step 2. Select lessons

Our entire training system consists of 6 days’ training, with over lessons broken into 80 mini-lessons. Most lessons contain a combination of theory, reinforcement exercises, and practical applications.

Below are our 2 most popular courses. We also provide training on personality, psychometric nudging, and gamification for education with a focus on LMS design.

Psychology for Digital Behavior Change

Psychology for Digital Behavior Change [DBC]

Emotional Design Psychology & Neuroscience

Emotional Design Psychology & Neuroscience [EDP]

Step 3. Pick your format

In most cases, students love our default approach. We’ve spent years perfecting the format, which blends our content with experiential learning, group exercises, design challenges and scenario-based learning games. It’s quite engaging.

However, depending on your needs, we can tailor different types of courses. If you prefer a traditional classroom setting, no problem. If you prefer a hands-on workshop, fine. And if you prefer a behavioral science sprint, that’s also good.

However, here are the three most common formats:

Interactive Classroom

1. Standard Interactive Classroom

This is our standard workshop, which we’ve perfected over the years. It’s heavy on educational content while blending numerous exercises to keep the class energized and engaged.

If you want to cover a lot of content, we recommend this format.

Interactive Classroom

2. Standard + Design Challenges

In this edition, we’ll map your platforms, personas and goals, then run the class with a blend of modules and design challenges. This is between a formal class and design sprint

This is a good format for blending education while solving business challenges.


3. Hackathon or Design Sprint

Want to use behavioral science to build a digital product or campaign? Consider our hackathon or behavioral design editions. The hackathon edition is more about group competitions, while the design sprint edition is for solving a big challenge.

Use these formats to innovate.

Step 4. Augment with spicy add-ons

If you want training that’s truly special, consider some spicy add-ons. They’re the energizers that will make the class extra engaging, fun and productive. Here’s the spice you can add:

Psychology-Driven Design Challenges

Pre-training Process Modelling

Scenario-based Learning Games

Design Tools & Templates

Pre-build Segments and Personas with behavioral insights

Experimental-learning exercises

Online training subscriptions for long term retention

Live polling and voting exercises

Who will benefit from our training?

Our on-site training works best for teams of digital-media professionals with hands-on skills and those working at a management level.

Our training is suitable for these professions:

    • Usability & UI/UX professionals
    • Graphic designers & interactive designers
    • Digital marketing & advertising specialists
    • Content strategists & web writers
    • Product-marketing managers
    • Digital-project managers
    • Conversion optimizers & researchers
    • Behavioral scientists without a digital media background

    What participants are saying

    This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.

    Czara de la Llana

    Senior Interaction/UX/UI Designer, Yellow Pages

    Great workshop! … We will start implementing some of the ideas in our projects.

    Alex Aranda

    Senior User Experience Designer, Samsung Electronics

    I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective.

    Daniel Turman

    Associate Creative Director, Salesforce.com Inc

    Materials for your team

    Since our in-house training is customized, we’ll develop a unique training kit for your team.

    Your training kit may include any of the following resources:

    • Pre-training needs assessments
    • Curricula tailored to your needs
    • Training guides
    • Reference manuals
    • Workbooks
    • Oversized wireframe kits
    • Oversized screenshot kits
    • Post-training certificates of participation
    • Optional post-training tested certification
    • Segmentation and persona software
    • Behavioral insight report on key personas
    • Scenario-based learning games for your challenges

    Training fees

    Our fees are straightforward. The prices start at 20% below our public rate and then go down with group size.
    To estimate the price, count the number of participants, look up the price per person, and multiply.

    Group sizeSavings








    There may be additional fees for applicable taxes, travel, accommodation, room/equipment rentals, agreed overhead, or any requests for unique content development. Our minimum fee for training is $5,000. All prices are in USD for training in the USA and CAD for training in Canada.

    Want to learn more?

    Reach out, and we’ll find a time to speak

    Celebrating 10-years of training,
    with pros from over 1,200 companies.

    Companies are rapidly building behavioral science units.

    We’ll help you stay ahead with a format that’s fun, scientific and practical.

    Contact us

    Hi there. I look forward to speaking!Reach out for a FREE consultation with Dr. Cugelman, on using behavioral science to boost your team’s impact.