Emotional Design Psychology & Neuroscience [EDP]

2-Day Design Psychology & Neuroscience

Join 1,600+ pros who’ve completed our training

Master emotional design

Discover how to build emotionally intelligent websites, apps, content and campaigns based on psychology and neuroscience.

This class will transform your understanding of what emotions are, how they work and what shapes user decision-making and behavior.

The practical skills in this class focus on using emotional design strategies to fine-tuning your digital creative.

This workshop is for intermediate-to-advanced digital-media practitioners who are looking for deeper insight into the factors that shape user and consumer behavior.

We usually recommend taking DBC before this class, so check our course-selection advice on this course.

Skills and knowledge you’ll gain

By the end of this workshop, you’ll be able to:

  • Understand the spectrum of user emotions
  • Build emotionally intelligent technologies and campaigns
  • Predict users’ cognitive disposition and emotional needs
  • Craft messages that deliver emotional rewards
  • Evoke motivating stress while avoiding anxiety
  • Defuse potentially negative emotions before they explode
  • Understand what drains your users’ motivation
  • Conduct user research to optimize emotional impact
  • Build wireframes and mocks from psychology and neuroscience
  • Know which emotions to target to achieve different outcomes
  • Predict how people will react to various types of photos and images
  • Use personality neuroscience to build human-like brands
  • Build technologies that your users love

Modules

Over 2 days, we’ll cover:

Day 1

  1. Intro to emotional design
  2. Emotional drivers of online behavior
  3. The Emotion–Behavior Model
  4. Sense perception and digital triggers
  5. Mapping the full spectrum of emotions
  6. The emotional quadrants that motivate behavior
  7. How to measure emotional reactions to design
  8. Shaping user habits with incentive systems
  9. Reducing emotional, cognitive and physical barriers

Day 2

  1. Reverse-engineering emotional strategies
  2. Emotion-driven wireframing
  3. Designing for different personalities
  4. Relating to computers and conversational AI bots
  5. Defense mechanisms against manipulation
  6. Emotional design strategies for behavior change
  7. Neurotransmitters, core emotions and interactive design
  8. Shaping behavior and engineering empathetic content
  9. External conversion metrics vs. your internal compass

Classroom vs. online editions

We offer this course in both classroom and online editions.
It’s also available in team training too.

Here’s how our classroom and online editions work.

 
Classroom
Online
Duration 2 days On-demand with 2-weeks LIVE-tutorials
Timing

9:00–17:00 with 1 hour lunch and two 15 min breaks

Self-paced, but consider completing 5 hours of video per week during the LIVE term (yes, it’s a pressure tactic to keep you on track)

Instructional hours

13 hours, based on 6.5 hours of instruction per day

13 hours based on 10 hours of video with two 1.5 hour live tutorials

Logistics

The workshop runs 9:00 am – 5:00 pm (but please arrive by 8:50 as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.

We’ll provide all the training materials, so you’ll only need to bring a pen, some paper, and, if you’d like to participate in our live polling, bring a smartphone or tablet.

We’ll grant you immediate access to the videos as soon as you register, plus access to the waiting room for the upcoming LIVE tutorials.

You’ll have access to the lessons, and then we’ll start the behavioral design process during the LIVE training term.

Materials

Classroom training kit

  • Training guide
  • Reference manual
  • Workbook
  • Behavioral design templates
  • Wireframe kit

Online training resources

  • On-demand video lessons
  • LIVE tutorial recordings
  • Wireframe kit (mini)
  • Behavioral design workbook
  • Closed community
  • Cheatsheets

Ensure this workshop is right for you

If you’re interested in gaining a deep understanding of emotions and how they shape user behavior, then this workshop is for you.

You can take this class alone or as the complement to DBC, as they draw on different approaches to behavior change and focus on different hands-on skills.

The goal of this workshop is to deepen your understanding of what shapes user behavior from within, rather than using external behavior change techniques, which is what we cover in DBC.

For this reason, we do not recommend this workshop for beginners or people who are interested in learning foundational digital psychology. These groups will benefit more by taking DBC first.

Certification

After completing all modules, covering 13 hours of instruction over 2 days in class, or 2 weeks online, you will receive a certificate of completion.

If you wish to take the optional certification test to earn a “Emotional Design Psychology Certificate (EDPC)“, this will also put you on track to earn the “Digital Behavioral Design Certificate (DBDC)”.

Learn about your certification options.

Who this course is for

This class is suitable for:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Product marketing managers
  • Digital project managers
  • Health promotion specialists
  • Conversion optimizers & researchers
  • Entrepreneurs

Industries that will benefit

Our training attracts an eclectic blend of professionals from:

  • Technology firms, cloud services
  • Digital agencies, creative firms
  • Non-profit organizations
  • Government, health sector
  • Retail businesses, consulting services
  • Financial services, insurance
  • Media, gaming, entertainment
  • Telecommunications, infrastructure
  • Small businesses, freelancers, students
  • Academia, behavioral science, psychology

How students describe our training

Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up.

Nicola WIlliams

User Experience Designer, Expedia

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer

Business Experience Design Manager, Deloitte

Great workshop! … We will start implementing some of the ideas in our projects.

Alex Aranda

Senior User Experience Designer, Samsung Electronics

Meet your instructor

Brian Cugelman, PhD

With an extensive career running online projects and studies for industry, non-profit organizations, governments and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

If you'd like to learn more, read Dr. Cugelman's bio or see what he has to say about the workshop in his own words.

Have a question?

Check out our FAQ or give me a shout. I'm happy to help out.

+1 (888) 977-2055
brian (at) alterspark.com
@cugelman
linkedin.com/in/cugelman

 

SAVE 25% by 24 Aug 2019 - Super Early Bird Deadline

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Classroom Tuition

Fee: $599
$449 until 24 Aug
Save $150 (25%) on the Super Early Bird

Online Tuition

Fee: $399
$299 until 24 Aug
Save $100 (25%) on the Super Early Bird
SAVE 10–15% with promo codes

We offer promo codes for academics (10%), non-profits (10%), students (15%) and groups of 3 or more (15%). Yes, you can add promo codes to the early bird rates.  To claim your promo code, email [email protected]

Upcoming classes

Online
Online

Emotional Design Psychology & Neuroscience

20 Oct - 2 Nov 2019
2-Weeks LIVE Tutorials + On-demand
$399 $339 until 2019-08-24
Save $60 (15%) by registering early

Order in:

Toronto
Toronto

Emotional Design Psychology & Neuroscience

7-8 Nov 2019
2-Day Classroom Training
$599 $509 until 2019-08-24
Save $90 (15%) by registering early

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Vancouver
Vancouver

Emotional Design Psychology & Neuroscience

28-29 Nov 2019
2-Day Classroom Training
$599 $509 until 2019-08-24
Save $90 (15%) by registering early

Order in:

Chicago
Chicago

Emotional Design Psychology & Neuroscience

5-6 Dec 2019
2-Day Classroom Training
$599 $509 until 2019-08-24
Save $90 (15%) by registering early

Order in:

Have any questions?

Email: [email protected]
Call: +1 (888) 977-2055

Classroom registration

The green registration buttons take you to Eventbrite, where you can order your ticket. After registering, you’ll receive your ticket and all the logistical details.

Online registration

Academy of Digital Psychology logoWhen you register for e-learning, you’ll be taken to our educational portal to obtain your courses.

Sold-out classes and waitlists

Our classroom courses sometimes sell out. If you can’t get tickets because of a sellout, join the Eventbrite waitlist.

Classroom Satisfaction Guarantee

We’re so confident you’ll love our classroom training that we offer a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of lunch on the first day. That’s pretty much it.

Online Satisfaction Guarantee

We’re sure you’ll get a lot out of our online training. But to ensure you’re confident, we offer a 48-hour window for you to receive a 100% refund if our online training does not meet your expectations.

We’re proud to attract students from big name companies.

But we’re prouder to help countless students, beginners, and pros from all over.

Terms, and conditions
All our workshops are subject to AlterSpark’s Guarantees, Terms and Conditions. Please ensure that you read these before signing up.