Digital Psychology
& Emotional Design

8-Week Online training
+ LIVE tutorials with Dr. Cugelman

Get instant access now.  Start the LIVE tutorials soon after. 

Companies that train with AlterSpark

8-Week Online Training

You get 25-hours of video lessons, in a course that’s been developed over 10-years, with thousands of students in small classes.

Plus we’ve thrown in LIVE tutorials and a suite of resources, to help you build new skills and get results.

Develop your skills over two courses

Our educational system has two courses, each with a distinct approach to building psychology-inspired websites, apps and campaigns.

You can take either course, but we recommend both for a complete learning experience.

Psychology for Digital Behavior Change

Psychology for Digital Behavior Change [DBC]

LIVE tutorials over 5-weeks

This course covers the key approaches to digital behavior change, with over 50+ psychological principles, psychological design patterns and more.

You’ll learn how to convert psychology into science-inspired products and gain experience applying psychology to UX tools and design specs, while following a behavioral design process that you can use in your next project.

Emotional Design Psychology & Neuroscience

Emotional Design Psychology & Neuroscience [EDP]

LIVE tutorials over 3-weeks

This class will give you a deep understanding of user perception, cognition, emotion and behavior. You’ll go on a deep dive into human emotions, based on neuroscience presented in plain language with a focus on emotion-inspired strategy and creative design.

You’ll learn how to design for specific emotional systems and motivators, while learning how to fine-tune copy, mocks, ads, and other digital media.

Which course should I take?

For most students, we recommend starting with DBC, which leads into EDP.

EDP can also be a good starting point—depending on your learning goals.

It’s good to start with EDP if you’ve been working several years in a digital-practice area or you have a few years’ experience combined with a strong passion for emotion-driven design.

If you’re still deciding, here’s our advice.

Here’s the online kit you’ll get

Want to see the classroom kit?

25 hours of video mini-lessons

Enjoy 25 hours of mini-lessons broken into 10-minute chunks. DBC comes with 15 hours, while EDP has 10. They’re on-demand, so go at your own pace, follow along during the live tutorials, or use them for refreshers.

LIVE behavioral design tutorials

During the LIVE tutorials, we’ll review key lessons, answer your questions, and guide you through the behavioral design process. Can’t make the LIVE event? No problem – ask your questions before and watch on-demand anytime after.

Behavioral design workbook

You’ll learn our behavioral design process and work through templates that you can take back to the office and apply to your next project.

Support & feedback

During the LIVE tutorials, our team is on hand to answer your questions and give feedback. If you share your work during our tutorials, we’ll give you group feedback, like a focus group.


You’ll get cheat sheets, downloads and other behavioral design resources. We recommend printing these out, as handy references to help you learn the material.


All participants receive 2 free attempts to complete our certification test, along with a final coaching tutorial to help you prepare. Taking the test is optional.

Private community

Get access to our private community for support, questions, and anything that comes up.

Behavioral science software

You’ll gain access to our marketing-segment and persona-design software, along with predictions on which psychological nudge strategies will work best or worst on your audience.

Plus, you’ll get 2 years of full access to all the lessons, downloads, and every update.

LIVE tutorials on behavioral design

Our LIVE tutorials summarize the main lessons but mainly focus on coaching you through the behavioral design process.

If you want to get the most out of our training, use the LIVE tutorials to drive forward any of your own projects. If you don’t have a challenge, we’ll offer some suggestions.

During the LIVE DBC tutorials, we’ll go through the behavioral design process. Each step in the process will draw on the lessons. This will reinforce your learning and ensure that you’re able to translate our behavioral science curriculum to standard industry tools and processes in UXD, visual design, content strategy, marketing, advertising and other areas depending on the particular challenge you chose. You’ll end the DBC tutorials with a lo-fi psychology-inspired prototype.

During the LIVE EDP tutorials, you’ll expand your prototype and fine-tune the details, such as copy, imagery and other polishing work that will start to make it feel truly engaging. You’ll be ready for a polished hi-fi prototype.

Weekly LIVE tutorials

Thursdays at 13:00 EST

DBC Tutorials: Weeks 1–5
EDP Tutorials:  Weeks 6-8
Optional certification: Week 9


Q. How much time should I schedule per week?

A. Once you register, you can take the courses at your own pace. However, if you start the content during the LIVE term, schedule around 6.5 to 8 hours per week. There are 5 hours per week of video, 1.5 hours of live tutorials, and then optional work applying the lessons in a behavioral design project of your choosing.

Q. Is the certification test mandatory?

A. The certification test is optional, for those who wish to upgrade their qualifications. So if that’s not your goal, the test is not necessary.

Q. What if something comes up and I’m unavailable during the live tutorials?

A. We record the tutorials, so you’ll have access. But we place great value on the live learning experience and we want you to make it. If the timing becomes impossible, let us know. We’ll bump you up to the following live session.

Q. What if I miss the live tutorials?

A. All live sessions are recorded. If you have any scheduling conflicts, just send your questions to our private group in advance. We’ll cover your questions in the live session, and then you’ll get the feedback in the recording.

Enroll Now for Online Training

After registering, you’ll get access our e-learning portal and the tutorial room.
Just before the LIVE tutorials start, we’ll invite you to connect in our private community.

Get instant access to DBC+ EDP now.

Join the LIVE tutorials in the training term.

Psychology for Digital Behavior Change [DBC]

USD $499

Weekly LIVE tutorials

5-Weeks every Thursday (13:00-14:30 EST)

On-demand video lessons

15 hours

Private support group

Feedback on your work during the LIVE term

Optional certification test

Digital Behavior Change Certificate (DBCC) TM
Foundational skills for the DBDC Certificate

Emotional Design Psychology [EDP]

USD $399

Weekly LIVE tutorials

3-Weeks every Thursday (13:00-14:30 EST)

On-demand video lessons

10 hours

Private support group

Feedback on your work during the LIVE term

Optional certification test

Emotional Design Psychology Certificate (EDPC) TM
Those who pass DBCC and EDPC qualify for the Digital Behavioral Design Certificate (DBDC)TM

Complete Package [DBC + EDP]

USD $798

Weekly LIVE tutorials

8-Weeks every Thursday (13:00-14:30 EST)

On-demand video lessons

25 hours

Private support group

Feedback on your work during the LIVE term

Optional certification test

Digital Behavior Change Certificate (DBCC) TM
Emotional Design Psychology Certificate (EDPC) TM
Digital Behavioral Design Certificate (DBDC)TM


The next step takes you to our registration page. If you need a hand with our payment system or require a formal invoice, let us know and we’ll sort it out.

100% Satisfaction Guarantee

We’re sure you’ll get a lot out of our online training. But to ensure you’re confident, we offer a 48-hour window for you to receive a 100% refund if our online training does not meet your expectations.

 Need a hand?

If you need a hand with our payment system or require any formal paperwork, just ask us. Reach out to us at +1 (888) 977-2055 or team(at)

*After obtaining your DBCC and EDPC, you can earn the optional Digital Behavioral Design Certificate (DBDC)TM.