We're a boutique firm that applies psychology and data science to real-world challenges
Our team & partners
David Chandross, PhD
Professor of Gamification & Mixed Reality
University of Wolverhampton
Online, human-focused data science
The Statistical Cybermetrics Research Group (SCRG) , at the University of Wolverhampton, is a world leading Internet research group, that specializes in big data and data science, for human-centered research. They produce and distribute online data collection and research tools, that sustain a large segment of the scientific community. We’ve carried out numerous research projects with them for the United Nations, and other large organizations. Plus we've developed a suite of psychology focused algorithms.
Marketing automation platforms
For consulting and training that integrates digital psychology with marketing automation, we partner with Macromator, who specializes in a range of CRM and marketing automation technologies, including popular platforms such as Pardot, Marketo, Salesforce, Act-On, and Microsoft Dynamics CRM.
IMC Brands Applied
Data analytics & institutional tech
When it comes to human-centered technologies and cognitive computing, IMC Brands Applied is our partner of choice for large scale institutional technology projects, that fuse software with the latest psychology-infused algorithms and human centered design. IMCBA is the exclusive partner IBM Watson in Canada.
Digital marketing and conversion design
We've developed customized content and training for the insurance industry, with our partners at Kanetix Digital. By combining our expertise in digital psychology, with their in-depth knowledge of the online insurance industry, we're able to offer a powerful combination of scientific-know-how combined with practice.
Specialists in evaluation technology
For anything that integrates technology, evaluation, and social research, our go-to partner is Logical Outcomes a Canadian social enterprise that combines classic program monitoring and evaluation with DHIS2 technologies.
Program monitoring and evaluation
When it comes to global scale evaluations for governments and United Nations agencies, our go-to partners are Leitmotiv, a Spanish-based firm specializing in developmental and social issues. Together, Leitmotiv and AlterSpark present a diverse evaluation team drawing on significant international development experience, research methods, and a range of evaluation skills.
Want to talk?
If you’re interested in learning how we can help you, get in touch.
We look forward to speaking with you.