We're a boutique firm that applies psychology and data science to real-world challenges

Our team & partners

Brian Cugelman, PhD

Brian Cugelman, PhD

Senior Behavioral Scientist

brian (at) alterspark.com
Google Scholar

Read Brian's Bio

Rena Cugelman

Rena Cugelman

Creative Director

Read Rena's Bio

Shuyi (Joshua) Jia

Shuyi (Joshua) Jia

Personality Specialist

joshua (at) alterspark.com

Read Joshua's Bio

Prof. Mike Thelwall

Prof. Mike Thelwall

Partner and Scientific Advisor

Read Mike's Bio

David Chandross, PhD

David Chandross, PhD

Professor of Gamification & Mixed Reality

Read David's Bio

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, International Keynote Speaker & Public Speaking Coach

Read Michael's Bio

Prof. Agnis Stibe

Prof. Agnis Stibe

Professor of Gamification & Mixed Reality

Read Agnis's Bio

Leonardo Restivo, PhD

Leonardo Restivo, PhD

Scientific Advisor & Product Developer

Read Leonardo's Bio

Our partners

University of Wolverhampton
Online, human-focused data science 

The Statistical Cybermetrics Research Group (SCRG) , at the University of Wolverhampton, is a world leading Internet research group, that specializes in big data and data science, for human-centered research. They produce and distribute online data collection and research tools, that sustain a large segment of the scientific community. We’ve carried out numerous research projects with them for the United Nations, and other large organizations. Plus we've developed a suite of psychology focused algorithms.


Macromator Inc.
Marketing automation platforms

For consulting and training that integrates digital psychology with marketing automation, we partner with Macromator, who specializes in a range of CRM and marketing automation technologies, including popular platforms such as Pardot, Marketo, Salesforce, Act-On, and Microsoft Dynamics CRM.


IMC Brands Applied
Data analytics & institutional tech

When it comes to human-centered technologies and cognitive computing, IMC Brands Applied is our partner of choice for large scale institutional technology projects, that fuse software with the latest psychology-infused algorithms and human centered design. IMCBA is the exclusive partner IBM Watson in Canada.


Kanetix Digital
Digital marketing and conversion design

We've developed customized content and training for the insurance industry, with our partners at Kanetix Digital. By combining our expertise in digital psychology, with their in-depth knowledge of the online insurance industry, we're able to offer a powerful combination of scientific-know-how combined with practice.


Logical Outcomes
Specialists in evaluation technology

For anything that integrates technology, evaluation, and social research, our go-to partner is Logical Outcomes a Canadian social enterprise that combines classic program monitoring and evaluation with DHIS2 technologies.


Program monitoring and evaluation

When it comes to global scale evaluations for governments and United Nations agencies, our go-to partners are Leitmotiv, a Spanish-based firm specializing in developmental and social issues. Together, Leitmotiv and AlterSpark present a diverse evaluation team drawing on significant international development experience, research methods, and a range of evaluation skills.


Want to talk?

If you’re interested in learning how we can help you, get in touch.
We look forward to speaking with you.


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