UI Color Psychology Map

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We developed the UI Color Psychology Map to help our students create site-wide color systems which make it easy to apply psychological design techniques, manage user attention, and ensure their tech is accessible to people with visual impairments.

Use our map to develop aesthetically pleasing color palettes that blend principles of visual hierarchy, emotional impact, accessibility, and cultural color associations–all with a focus on boosting user comprehension, motivation, engagement and conversion.

The UI Color Psychology Map is part of the Digital Behavioral Science training system, based on the lessons in DBC1 and EDP.


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