Learn Digital Psychology & Emotional Design

Classroom & Online Training

Organizations that enjoyed our team training

Get your team applying behavioral science in no time.

Websites. Apps. Ads. Strategy. Design.

Behavioral science is the hottest new skillset. A recent Gallup study found that companies using behavioral economics outperform their peers by 85% in sales growth and over 25% in gross margin.

We help organizations scale-up their team expertise in applying psychology and neuroscience to a range of digital practices. We’ll build your team’s knowledge, skills, and confidence in developing psychology-driven strategy and creative.

Build your course, à la carte

To build an amazing course, we’d rather spend time speaking with you to learn about your business before discussing options or brainstorming ways to hit the spot.

To give you a sense of the building blocks that go into our tailored training, these are the steps we typically follow.

Step 1

Discuss your learning goals with us

Hi there. I look forward to speaking!We want to understand your business, goals, and staff needs, to ensure we can propose a training solution that will help you push the needle. We’ll have a few casual discussions to discuss your work, and see if our training makes sense for you. 

Step 2

Select lessons

Our entire training system consists of 6-days training, with over 80 lessons, broken down into small learning segments, each with a combination of theory, reinforcement exercises, and practical applications.

Our content is grounded in science but presented with lots of pictures, and fun experiential learning, which makes for a well-rounded learning experience.

Below are our 3 most popular courses, and we also offer specialized training on personality, staff relations, and psychometric nudging.

Psychology for Digital Behavior Change

Psychology for Digital Behavior Change [DBC]

Psychological Architectures of Digital Behavior Change

Psychological Architectures of Digital Behavior Change [DBC2]

Emotional Design Psychology & Neuroscience

Emotional Design Psychology & Neuroscience [EDP]

We have additional courses on personality-based marketing, user experience design, and gamification for education.

Step 3

Pick your format

In most cases, students love our default approach. We’ve spent years optimizing the format, which blends significant content, with experiential learning, group exercises, hands-on design challenges, and behavioral science games. It’s a good format for covering a lot of content while keeping participants engaged.

However, we’re happy to adapt the format to different styles. If you prefer a traditional classroom setting, no problem. If you prefer a  hands-on approach, that’s ok too. And if you prefer behavioral science design sprints, that’s also good.

We’re flexible. However, here are the three most common formats:

Interactive Classroom

1. Standard Interactive Classroom

This is our standard workshop, which we’ve optimized over several years. It’s heavy on content but structured with a blend of hands-on exercises, discussions, and learning activities that keeps participants engaged, focused, and in an optimal learning mode. 

Interactive Classroom

2. Standard + Design Challenges

In this edition, we’ll map your platforms, personas, and challenges, then run the class with a blend of modules and design challenges that often lead to breakthrough designs that you can take back to the office and implement the next day. 

Hackathon

3. Hackathon or Design Sprint

If your team prefers building, our hackathon or design sprint editions are a good option. Whereas our hackathon edition is more about small group challenges, our design sprint edition is more about using behavioral science to solve one big challenge.

Step 4

Spice-up the class with add-ons

If you want to take our training to the next level, consider our add-ons. They’re the spice that makes a massive difference for student engagement, learning, the quality of work produced.

Our behavioral science learning games, predictive psychometrics, personality tools, process models, and design simulations were developed by numerous PhDs in education, neuroscience, behavioral science, and more.

The learning is great, they’re fun, and we can focus the exercises on solving your business challenges too.

Good learning, fun and solving your problems–that’s not a bad deal.

Psychology-Driven Design Challenges

Pre-training Process Modelling

Scenario-based Learning Games

Design Tools & Templates

Segment and Persona Design Software

Behavioral Psychometric Report

Online Training Subscriptions

Role-playing to find your app voice

Who will benefit from our training

Our on-site training works best for diverse teams of digital media professionals with a range of skillsets or those who work across departments. Typically, our training is suitable for the following types of industry professionals:

  • Usability & UI/UX professionals
  • Graphic designers & interactive designers
  • Digital marketing & advertising specialists
  • Content strategists & web writers
  • Product marketing managers
  • Digital project managers
  • Conversion optimizers & researchers
  • Behavioral scientists without a digital media background

What you get

  • Pre-training needs assessments
  • Curricula tailored to your needs
  • Training guides
  • Reference manuals
  • Workbooks
  • Tailored scenario-based learning exercises
  • Oversized wireframe kits
  • Oversized screen shot kits
  • Post-training certificates of participation
  • Optional post-training tested certification
  • Segmentation and persona software
  • Behavioral insight report on key personas
  • Use our behavioral science games

Training fees

If you want to take our training to the next level, consider our addons. This is where we take your organization’s goals, challenges, and research into the classroom, then use our exercises as opportunities to get work done. 

Group size Savings

1/2-Day

1-Day

2-Day

3-Day

4-Day

5-Day

10-15 20.0% $199 $244 $419 $559 $699 $804
16-20 22.5% $193 $236 $404 $539 $674 $776
21-25 25.0% $187 $227 $389 $519 $649 $747
26-30 27.5% $181 $218 $374 $499 $624 $718
31+ 30.0% $174 $209 $359 $479 $599 $689

There may be additional fees for applicable taxes, travel, accommodation, room/equipment rentals, agreed overhead, or any requests for unique content development. But these would only be charged with your approval.
Our hackathon edition workshops cost 15% more, to cover the extensive up-front work.
All prices are in USD for training in the USA and CAD for training in Canada.

Join over 1,600 professionals
from 1,200 companies who’ve completed our training.

This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.

Czara de la Llana

Senior Interaction/UX/UI Designer, Yellow Pages

Great workshop! … We will start implementing some of the ideas in our projects.

Alex Aranda

Senior User Experience Designer, Samsung Electronics

I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective.

Daniel Turman

Associate Creative Director, Salesforce.com Inc

Companies are rapidly building behavioral science teams.

We’ll help your team make the transition, in a format that is science-based, fun, and practical.

Find a time to speak

We look forward to hearing from you