Digital psychology & emotional design
Training and certification
Fast-track your skills in applying psychology and neuroscience to a wide range of digital media, cutting across interactive design, user experience, digital marketing, conversion rate optimization, and more. All with a focus on human-centered design and engagement.
Our workshops are grounded in science but presented in a format that is easy to understand and apply, taught through a combination of modules, group activities, live polling, and hands-on exercises.
Psychology for Digital Behavior Change [DBC1]
Master the essential lessons in digital psychology
Over 2-days, you'll develop new skills in recognizing and applying over 40 principles of digital psychology as you learn how to employ the same psychological strategies used by the world’s most successful technologies and campaigns.
You'll learn how to reverse-engineer your competitors' psychological strategies, and gain experience translating behavioral science principles into user interfaces, creative content, and digital products that gain impact over time.
We recommend this workshop as the starting point for anyone interested in learning digital psychology. After completing DBC1, you can further your digital psychology learning in workshop DBC2 or jump to ED.
Psychological Architectures of Digital Behavior Change [DBC2]
Learn how to build psychological design patterns and strategies
In 1-day, you'll take all the individual principles you learned in DBC1, and start building psychology design patterns. You'll learn how to build psychological architectures, those combinations of psychology that underpin popular design patterns such as landing pages, habit loops, gamification, and more.
You'll discover which psychological principles are useless in isolation, which ones can easily backfire, and which ones need to be combined for maximal impact. Plus, you'll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
This advanced workshop is open to those who have completed our DBC1 workshop or who are taking DBC1 and DBC2 together.
Emotional Design Psychology & Neuroscience [EDP]
Deepen your understanding of what shapes user emotion and behavior
Over 2-days, you'll learn how to build emotionally intelligent technologies based on psychology and neuroscience, with a focus on user/consumer emotion, motivation, cognition, and behavior.
You'll develop a deep understanding of what shapes human behavior, and discover which emotions to target, to elicit specific outcomes. Plus, you will carry out exercises on engineering empathetic content designed to keep your users happy, while minimizing potential fallouts, if things go wrong. You'll also gain experience building emotionally driven strategies, creative content, wireframes, and more, while also learning how to use simple, low-cost emotional impact research tools.
You can take this workshop at any time, but you’ll get more out of it if you first complete DBC1. While our workshops DBC1+DBC2 focus on external behavior change techniques, this intermediate-to-advanced-level workshop focuses on the internal drivers that shape behavior.
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What should I take?
See our learning path page, with advice on our two educational streams.
About our classes
The focus is on human factors, user psychology, and the emotions that drive irrational decision making.
Psychological Design Kit
Receive Training Guides, Reference Manuals, Workbooks, our oversized Wireframing kit and more.
Our training is science-based but presented in plain language using lots of visuals and examples.
Practical and hands-on
Grounded in industry trends, practical hacks, and psychology-adapted prototyping tools.
Develop expert judgment in applying behavioral science via gamified design challenge scenarios.
Get certificates of Completion, Participation, and after a written test, a Certificate of Mastery.