Build digital products & campaigns with psychology
Training & Certification
Online • Classroom • Corporate
Fast-track your skills in applying psychology to websites, apps and campaigns.
Our two courses will give you a comprehensive understanding of digital psychology and show you a step-by-step process you can use in your next project.
Build your skills over three courses
Our educational system contains three courses that cover distinct approaches to building psychology-inspired websites, apps and campaigns.
DBC covers digital psychology and behavioral science.
EDP covers the neuroscience of emotional design.
ABD shows you how to translate all the theory to a project of your choosing.
Intuitive. Practical. Fun.
We teach behavioral science and design in a format that is easy and practical.
Although there is a lot of educational content to cover, we’ll keep your energy up by mixing formal lessons with experiential learning and hands-on exercises.
You’ll enjoy a blend of mini-modules mixed with group activities, live polling, scenario-based learning games, design challenges, and lots of teardowns.
To keep our online learning as engaging as the classroom, we run weekly LIVE tutorias with interactive exercises and a full behavioral design process.
Celebrating our 10th year, training thousands of students in small classrooms.
Learn however you like
Take our courses online, in the classroom, or through customized corporate options.
If you need to mix and match let us know.
Enjoy over 25-hours of training, with LIVE tutorials, the full behavioral design process and optional certification.
Fast-track your skills in behavioral design with 3-5 days of learning, interactive exercises, and design challenges.
Boost your team’s expertise with interactive training, delivered online or in-person, tailored to your exact needs.
How we teach
We’ve spent years finding the best ways to teach applied psychology and behavioral design. Most of our content comes from scientific journals, and we shun pop psychology.
So how do we translate hard-core science into fun, intuitive, and practical training?
To help you develop deeper insight, you’ll join anonymous psychometric polls, discussions about behavioral impacts and various exercises around psychology-inspired design and analysis.
Rather than explain concepts with long lectures, we use lots of visuals to explain ideas. Our slides and handouts are largely infographics built from scientific studies.
Your behavioral design project
You’re invited to bring any project class, then develop prototypes as we coach you through our behavioral design methodology. The more you’re invested in the project, the better you’ll learn, and the more you’ll get out of the class.
Scenario-based learning games
You’ll use our cards to play educational games designed to help you develop expert-like judgement in applied psychology. We’re grateful to Dr. Chandross for building these games.
Behavioral science software
We’ve developed software that predicts the psychological strategies to nudge your users, and warns you about backfire risks. You’ll use our software to get behavioral insights into your target audiences, and then inspire your psychology-inspired creative.
Not many people realize this, but evidence-inspired design is like a game of improv. People are normally stiff at first, but we’ll help you loosen up and enjoy the science-inspired creative process. It’s so much fun.
A bigger picture
Dr. Cugelman is known for his research on merging different behavioral science fields into a simple unifying system. You’ll get a bigger picture perspective, that cuts across many fields, that is presented in simple, and down-to-earth terms.
Digital psychology is regular psychology with special rules. If you can’t understand the psychology of daily life, you’ll never be good at using it in tech. We’ll cover the psychology that drives people and society, then go digital, and look at the human factors that matter.
Rather than tell you about psychological concepts, whenever possible, we’ll lead you to experience them. Seeing is believing. There’s no better way to make the principles stick.
Have a team to train?
|Classroom Tuition||Online Tuition|
$499 4-weeks live*
$399 4-weeks live*
|Complete Package |
$798 8-weeks live*
* Plus you also get 2-years on-demand lessons & all updates
SAVE 10–15% with promo codes
We offer promo codes for academics (10%), non-profits (10%), students (15%) and groups of 3 or more (15%). Yes, you can add promo codes to the early bird rates. To claim your promo code, email [email protected]
Psychology for Digital
Behavior Change [DBC]
100% Satisfaction Guarantee
We’re so confident you’ll love our training, that we offer a 100% money-back guarantee to anyone who attends our classroom or online training and wishes to withdraw. For details, read our guarantees.
All online payments are processed securely by PayPal and Stripe. Plus we use 128-bit encryption on all digital properties, verified by Comodo.
What students are saying
By providing a solid foundation in design principles from psychology and neuroscience, Brian empowers you to build more effective and efficient design solutions. Engaging, Informative, interactive and immensely valuable workshop for professionals at any level.
Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up in the near future.
An invaluable course to understand and practically apply persuasive digital behavior principles and architectures. I will certainly be applying this knowledge to my work as an e-learning/UI designer.
I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective.
This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.
Great workshop! ... We will start implementing some of the ideas in our projects.