Behavioral design
the fun way

With Dr. Cugelman

We’ve spent years finding the best ways to teach applied psychology and behavioral design.

Most of our content comes from scientific journals, and we shun pop psychology.

So how do we take hard-core science and make ultra-simple and practical?

Here’s how we do it:

Interactive lessons

To help you develop deeper insight, you’ll join anonymous psychometric polls, discussions about behavioral impacts and various exercises around psychology-inspired design and analysis.

BYOP

This is a BYOP class. You’re invited to Bring Your Own Project to class, then develop specs and prototypes as we coach you during the exercises. The more you’re invested in the project, the better you’ll learn, and the more you’ll get out of the class.

A bigger picture

Dr. Cugelman is known for his research on merging different behavioral science fields into a simple unifying system. You’ll get a bigger picture perspective, that cuts across many fields, that is presented in simple, and down-to-earth terms.

Scenario-based learning games

You’ll use our cards to play educational games designed to help you develop expert-like judgement in applied psychology. We’re grateful to Dr. Chandross for building these games.

Behavioral science software

We’ve developed software that predicts the psychological strategies to nudge your users, and warns you about backfire risks. You’ll use our software to get behavioral insights into your target audiences, and then inspire your psychology-inspired creative.

Deeper insight

Digital psychology is regular psychology with special rules. If you can’t understand the psychology of daily life, you’ll never be good at using it in tech. We’ll cover the psychology that drives people and society, then go digital, and look at the human factors that matter.

Psychological infographics

Rather than explain concepts with long lectures, we use lots of visuals to explain ideas. Our slides and handouts are largely infographics built from scientific studies.

Science-inspired creativity

Not many people realize this, but evidence-inspired design is like a game of improv. People are normally stiff at first, but we’ll help you loosen up and enjoy the science-inspired creative process. It’s so much fun.

Experiential learning

Rather than tell you about psychological concepts, whenever possible, we’ll lead you to experience them. Seeing is believing. There’s no better way to make the principles stick.

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Color Psychology
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