Make it easy … Have us come to you!
Learn how to apply psychology to digital media with any combination of our workshops that we bring right to your office.
Websites • Mobile apps • Social media • Digital marketing
Online ads • Wearables • Marketing automation • AI bots
Build your team’s knowledge and skills in applying behavioral science to a wide range of digital media practices, cutting across interactive design, user experience, digital marketing, content strategy, and conversion optimization.
Small teams, large teams—whether it’s training for a particular department or digital media professionals across your entire institution.
Practical … Scientific … Easy …
Our workshops are grounded in science but presented in an easy-to-understand combination of modules, group activities, and hands-on exercises.
Why companies bring us in to train their teams
Just some of the benefits that companies tell us they love about our training:
• Building consensus on what matters for marketing and design
• Learning new strategies for building cross-department digital strategies
• Giving a common language for better communication and teamwork
• Inspiring new perspectives, ideas, and visionary thinking
• Giving more knowledge than their competitors through intensive training
• Focusing on content relevant to their organization’s specific industry
• Motivating staff with new ideas to spark their next round of innovations
• Gaining insights that their competitors don’t yet know, so they can outcompete them
• Critically assessing and improving their digital products through open discussions and critical self-assessments
• Walking away with wireframes and specs ready to polish and publish
What format we recommend works best
We’re flexible! We can accommodate all your training needs but we find most of our clients prefer running workshops for groups from 15–25 participants over the course of 2–3 days, from 9:00–5:00.
Our minimum number of participants is 10, and we can train large groups, although, in practice, we find that groups of about 22 or fewer benefit most from an intimate style of training.
Just talk to us about your learning goals and we’ll discuss best group sizes.
Building your customized workshop (1–5 days)
We offer customized curricula, modules, case studies, and exercises … all relevant to your staff’s training needs and your organization’s goals.
We want to get to know you better, so we’ll talk with you about your daily work processes, target audiences, business and marketing challenges, as well as your team’s desired learning outcomes.
Next, we’ll work with you to develop a customized combination of modules, exercises, and case studies.
This table shows you how we typically combine our workshops, into multi-day training packages. Scroll down for a brief overview of each workshop and details about our ‘crash course’ workshops, which we only offer as part of our onsite training.
Psychology for Digital Behavior Change [P2] (2-days)
Grasp and apply the essential lessons in digital psychology …
Learn how to recognize and apply over 40 principles of digital psychology. Develop new skills in auditing the psychology behind various technologies and learn new approaches to building human-centered technology.
This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology.
• We also offer a 1-day boot camp version called P1.
• Workshop A1 (below) continues the lessons covered in P2.
Psychological Architectures of Digital Behavior Change [A1] (1 day)
Scale up your knowledge and learn how to build “psychological architectures”
Build on the principles learned in P2. Discover how to build psychological architectures—the larger design patterns that underpin landing pages, habit loops, gamification, and more.
Then learn how to combine psychology with a focus on those principles that are useless in isolation, that can easily backfire, and which combine for hard-hitting impact.
Plus, develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
This workshop is for those who have completed our P2 workshop or who are taking workshops P2 and A1 together.
Emotional Design Psychology [E2] (2-day)
Deepen your understanding of what shapes user emotion and behavior
Discover how to build emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more.
The workshop covers a wide range of strategies and techniques for keeping your users happy, satisfied, and loyal.
You can take this workshop at any time but you’ll get more out of it if you complete P2 first. We also offer a 1-day boot camp version called E1.
Our industry-focused workshops
Relevant to your specific applications …
Together with our industry partners, we provide a range of specialist workshops that draw on custom content developed with our partners for specific industry segments.
Health Behavior Change Technology (1–3 days)
Our Digital Behavior Change workshop specifically tailored for the health sector to focus on the application of behavioral science in the design of health behavior change websites, apps, and campaigns.
Digital Psychology for Online Insurance & Financial Services (1–2 days)
With our partner Kanetix (www.kanetix.ca), we provide insurance-industry versions of our training that fuse behavioral science with the latest trends in what’s working.
Marketing Automation & Digital Psychology (2–4 days)
With our partner Macromator, we’ll show you how to align your digital psychology and emotional design strategies with the leading marketing automation technologies.
Brian has trained teams at these companies:
What people are saying about our training:
“Great workshop! … We will start implementing some of the ideas in our projects.”
Senior User Experience Designer
“Excellent content. Applicable everywhere. Thank you.”
Business Experience Design Manager
“I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective.”
Associate Creative Director
“Brian’s workshop provided me with entirely new outlooks on UI/UX design and conversion optimization that I will be able to apply with my clients right away.”
“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
Czara de la Llana
Senior Interaction/UX/UI Designer
“Taking this workshop gave me a practical set of tools I could apply tomorrow at work. It was totally worth taking a couple of days off!”
Senior UX Designer
Harvard Business Publishing
“Actionable ideas that you can start implementing tomorrow.”
Digital Strategy & Ad Tech Supervisor
Meet your instructor: Brian Cugelman, PhD
- Recognized expert: He’s been invited to educate the Pentagon, Samsung, Salesforce, Microsoft, and many more
- Proven scientist: He’s a recognized scientist, published in top scientific journals on digital behavior change
- Practical practitioner: Brian has extensive hands-on experience building technologies, running high-impact marketing campaigns, and measuring impacts
- Great instructor: He’s great at translating complex ideas into simple concepts, with a visual and fun approach