Psychological Architectures of Digital Behavior Change [A1]
1-Day Advanced Architectures Workshop (2 of 2)
Learn how to build psychological design patterns and strategies
This advanced workshop builds on our foundational workshop [P2]. You’ll learn how to combine individual principles of psychology into larger psychological design patterns for websites, apps, wearables, and multi-channel online marketing automation campaigns.
You’ll discover how to combine psychology for greater impact, how to avoid combinations that backfire, and gain experience wireframing based on “psychological architectures,” the unique psychological design patterns that drive landing pages, gamification, habit loops, stages of change, marketing engagement sequences, and more.
You’ll also learn 10 new principles of feedback psychology and gain experience in journey mapping while using psychology as the basis for digital engagement sequences and creative content.
This workshop is only available to people who have completed P2 or who are taking workshops P2+A1 together.
Skills and knowledge you’ll gain
By the end of this workshop, you’ll be able to:
Start your next project with proven design patterns
Translate psychological architectures into wireframes
Design technologies to shape users’ beliefs, attitudes, and behaviors
Combine psychological principles that are more effective together
Identify psychological principles that are useless in isolation
Avoid risky psychological principles that typically backfire
Understand how personalization and tailoring systems work
Differentiate between psychological models that work and misleading claims
Build psychology-driven user journeys and conversion funnels
Build various types of content for multi-channel engagement sequences
During the day, we cover these modules:
- How to combine psychological principles
- Building psychological architectures
- Landing page psychology
- Motivation and efficacy design patterns
- Solo and social selling patterns
- Ways of capturing user feedback
- Feedback-based psychological principles
- Goals, feedback, coaching, and gamification
- Reinforcing and shaping user behavior
- Audience journey mapping and funnel design
- Building multi-channel engagement sequences
Evidence-based design…made easy and useful
What you learn is all based on science, but we’ve tailored the content to working professionals who need to know what works. Brian has removed the hard science and presents the content at a conceptual level, using case studies, examples, and practical exercises that are accessible and enable easy pick-up, learning, and knowledge retention.
Obtain exclusive resources
Your training kit includes our proprietary design resources that will help you use psychology to build new technologies, audit your existing products, and reverse-engineer what drives success in your industry. You’ll receive:
- The Digital Behavior Change Toolkit
- All the training slides in a booklet
- Our exercise workbook
- Interactive design templates and wireframes
After completing all modules, covering 6.5 hours of instruction, you will receive a certificate of completion. Learn more about your certification options.
Who this workshop is for
This workshop is for digital professionals who want guidance on science-based design and industry best practices. It’s ideally suited to:
Usability and UI/UX professionals
Graphic designers and interactive designers
Digital marketing and advertising specialists
Content strategists and web writers
Product marketing managers
Health promotion specialists
Conversion optimizers & researchers
The professionals you’ll meet at our workshop
Our training attracts an eclectic blend of professionals from a wide range of sectors. We’ve designed the content to be relevant to those working across a broad range of organizations, including:
Technology firms, Cloud services
Digital agencies, Creative firms
Government, Health sector
Retail businesses, Consulting services
Financial services, Insurance
Media, Gaming, Entertainment
Small businesses, Freelancers, Students
Academia, Behavioral science, Psychology
This advanced workshop is open to those who have completed our P2 workshop or who are taking P2 and A1 together. Other qualifying prerequisite courses include our older foundation workshops, including our 1- or 2-day workshops on Persuasive Psychology for Interactive Design, Psychology for Digital Behavior Change, or any of our health behavior change workshops, or foundation corporate workshops.
Timing and logistics
The workshop runs from 9:00 am – 5:00 pm (but please arrive by 8:50 am as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.
We’ll provide all the training materials, so you’ll only need to bring a pen, some paper and if you’d like to participate in our live poling, bring a smart phone or tablet. We’ll provide wi-fi.
Brian Cugelman, PhD (your instructor)
With an extensive career running online projects and studies for industry, non-profit organizations, governments, and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.
In 2006, Brian launched AlterSpark, with a focus on merging behavioral science with creative design and data science. Over the years, Brian has helped numerous companies and institutions measure and improve their online campaigns for greater understanding and measurable results.
Early on in his career, Brian was honored when the United Nations General Assembly recognized the outcome of his digital campaigning work. He has also acted as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology.
High-level government officials from both the United States and Canada have invited Brian to educate their personnel. Pentagon officials invited Brian to present his research for their Cyber Influence Project and then cited his research in their strategy to counter online extremism. Government of Canada officials invited Brian to train their team and to run an educational session to a packed house of digital media professionals and behavioral scientists across federal agencies.
Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team specializing in large-scale online data science. He has published over 25 papers and studies for the United Nations, global institutions, and scientific peer-reviewed journals.
While completing his doctorate, Brian developed the scientific basis for his behavior change system, which he subsequently published in the world’s top scientific e-health journal and then later adapted to a format that working professionals could quickly learn and apply.
Brian conducts workshops across North America, training individuals and teams—including those from the world’s top companies and brands and from the highest levels of government. Check out his partial list of clients and testimonials on AlterSpark.com to see who has attended his training, as well as what they had to say about it.
Brian’s philosophy is to make his training accessible to students and researchers, regularly donating scholarships to people who use technology to build a better world. Brian welcomes professionals from all disciplines, from beginners to some of the world’s leading behavior change specialists, and especially those who are using technology to build a better planet.
See what Dr. Cugelman has to say about the workshop.