+1 (888) 977-2055

Super Early Bird Deadline - SAVE 25% by 23 Aug 2019








Psychology for Digital Behavior Change [DBC1]

2-Day Essential Psychology Workshop (1 of 2)

Master the essential lessons in digital psychology

Over two days, discover how to harness digital psychology to build online products that are more motivating, usable, and persuasive. This workshop covers the foundational principles in digital psychology, key tools, and over 40 principles, with a focus on psychology-driven technologies and campaigns.

Based on behavioral science but presented in plain language with clear visual examples, you’ll enjoy training that combines educational modules with live group polling, scenario-based learning games, discussions and hands-on exercises, all designed to reinforce your understanding and help you develop new skills, that are both practical and results-focused.

Our training will inspire you with new ideas, deepen your understanding of digital psychology, and help you develop new skills in human-centered design.

This is our most popular workshop and the starting point that we recommend for most people who are new to digital psychology.

Skills and knowledge you’ll gain

By the end of this workshop, you’ll be able to:

  • Boost user acquisition, engagement, conversion, and retention
  • Integrate psychological strategies into websites, social media, ads, and apps
  • Critically assess your existing technologies and make them more engaging
  • Reverse engineer your competitors’ success factors—then outflank them
  • Better justify your design choices when speaking to colleagues or clients
  • Save time and money by using scientific principles to speed up projects
  • Make better decisions when facing design or marketing dilemmas
  • Avoid “psychological backfires”, where psychology accidently damages your work
  • Understand the basic triggers that influence user emotion, motivation, and behavior
  • Build wireframes and mocks from psychology rather than generic elements

Workshop modules

Over 2 days, we’ll cover:

Day 1

  1. Persuasive psychology & digital media
  2. Setting realistic expectations for online influence
  3. Science of persuasive design & optimization (made easy)
  4. Auditing psychological architectures
  5. Source credibility 1: digital source psychology
  6. Source credibility 2: influence factors
  7. The core elements of audience influence
  8. Visual factors in UX and persuasion
  9. Cognitive impacts, comprehensions, and schemas
  10. Motivating emotions and neuroscience
  11. Decision support and behavioral economics
  12. Trust, risk, security, and credibility

Day 2

  1. Navigational systems, UX, and efficacy
  2. Training users with behaviorism
  3. Managing dropout, attrition, and disinterest
  4. Media impacts on digital persuasion
  5. Social psychology & environmental factors
  6. Psychological audits of websites and mobile apps
  7. Building psychological wireframes and mocks
  8. Using psychology in conversion rate optimization

Join 1,600+ pros from:

Behavioral science made easy and practical

What you learn is all based on hard science, but we’ve tailored the content to working professionals who need to get to the point and learn what works, fast. We present the science in clear, jargon-free language, using case studies, examples, and practical exercises that are accessible and easy to pick up, learn, and apply.

Obtain exclusive resources

Your training kit includes our proprietary design resources that will help you use psychology to build new technologies, audit your existing products, and reverse-engineer what drives success in your industry. You’ll receive:

  • Training Guide
  • Reference Manual
  • Workbook
  • Oversized Wireframes
  • Oversized Screen Shots


After completing all modules, covering 13 hours of instruction over 2 days, you will receive a certificate of completion.

Learn more about your certification options.

Who this workshop is for

This workshop is for digital professionals who want guidance on science-based design and industry-best practices. It’s ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Product marketing managers
  • Digital project managers
  • Health promotion specialists
  • Conversion optimizers & researchers

The professionals you’ll meet at our workshop

Our training attracts an eclectic blend of professionals from a wide range of sectors. We’ve designed the content to be relevant to those working across a broad range of organizations, including:

  • Technology firms, Cloud services
  • Digital agencies, Creative firms
  • Non-profit organizations
  • Government, Health sector
  • Retail businesses, Consulting services
  • Financial services, Insurance
  • Media, Gaming, Entertainment
  • Telecommunications, Infrastructure
  • Small businesses, Freelancers, Students
  • Academia, Behavioral science, Psychology


This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. This workshop is suitable for those who use digital media across a range of applications, from tactical hands-on builders to strategic planners.

Looking to decide whether this workshop is at the right level for you or want more information? Check out our FAQ or give us a shout.

Timing and logistics

The workshop runs 9:00 am – 5:00 pm (but please arrive by 8:50 as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.

We’ll provide all the training materials, so you’ll only need to bring a pen, some paper, and, if you’d like to participate in our live polling, bring a smartphone or tablet. We’ll provide Wi-Fi.

Meet your instructor

Brian Cugelman, PhD

With an extensive career running online projects and studies for industry, non-profit organizations, governments, and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

If you'd like to learn more about your instructor, read Dr Cugelman's bio or see what he has to say about the workshop in his own words.

Have a question?

Check out our FAQ or give me a shout. I'm happy to help out.

+1 (888) 977-2055
brian (at) alterspark.com

Register now

7 Sep - 12 Oct 2019
Super Early Bird Deadline Aug, 23
Register early to save 25% ($100)
4-5 Nov 2019
Super Early Bird Deadline Aug, 23
Register early to save 25% ($150)
25-26 Nov 2019
Super Early Bird Deadline Aug, 23
Register early to save 25% ($150)
2-3 Dec 2019
Super Early Bird Deadline Aug, 23
Register early to save 25% ($150)

Tuition fees

$599 (299.5/day)2-days

To see our training packages, early bird rates, and group promotions, visit our tuition fee page.

Get this course for only $266.3/day on a 3-day Foundations Package or $249.8/day on a 5-day Complete Package.

Registration in Eventbrite
The green registration buttons take you to Eventbrite, where you can order your ticket. After registering, you'll receive your ticket and all the logistical details.

Registration for e-learning
When you register for e-learning, you'll be taken to our educational portal, to obtain your courses.

Waitlist for sold-out classes
If you can't order tickets because the workshop has sold-out, join the waitlist in Eventbrite. We have a flexible cancellation policy, so there's always a chance that space will open up.

Have any questions?
Email: team@alterspark.com
Call: +1 (888) 977-2055


100% Satisfaction guarantee


Terms, and conditions


Paperwork or red tape?


Learn the essentials of digital psychology
Get My E-Book
Get your copy

Color Psychology

Download now