Psychology for Digital Behavior Change [DBC]

Learn how to build psychology-driven websites, apps & campaigns

Classroom & Online Training
Companies that train with AlterSpark

Learn how to apply psychology to digital products that are more motivating, usable and engaging.

This course will teach you the skills and knowledge required to build psychology-inspired websites, apps and digital campaigns.

We cover 50+ behavioral change principles, psychological design patterns and a step-by-step behavioral design process that you can bring back to the office and apply immediately.

The class includes examples from many fields and industries, but you’re invited to bring a challenge of your choosing so you can focus on applications specific to your work.

Our training will inspire you with new ideas, deepen your understanding of digital psychology and help you develop new skills in human-centered design.

We recommend this course as the starting point for most participants.

Skills and knowledge you’ll gain

By the end of this workshop, you’ll be able to:

  • Name and apply over 50 psychological principles
  • Combine psychological principles into high impact architectures
  • Integrate psychology into websites, apps, campaigns and ads
  • Boost user acquisition, engagement, conversion and retention
  • Start your next project with psychological design patterns
  • Reverse engineer your competitors’ success factors—then outflank them
  • Better justify your design choices when speaking to colleagues or clients
  • Save time and money by using behavioral science design patterns
  • Make better decisions when facing design or marketing dilemmas
  • Avoid “psychological backfires”, where psychology damages your work
  • Build psychology-driven segments, personas and user journeys
  • Build a behavioral insights report and use it to inspire design
  • Avoid misleading claims about behavioral science
  • Integrate psychology into digital strategy and UX prototyping tools
  • Conduct behavioral design

Got a challenge? Bring it to class

A hands-on approach to behavioral design

To help you internalize the content, we’ve structured the course around a behavioral design process. We’ll take you through a step-by-step process, leading to a digital psychology-inspired product of your choosing. This will reinforce the lessons and ensure that you can translate psychology into digital practice.

You’ll develop skills in the overall process, which will touch hands-on skills in psychology-inspired software modelling, UX, information architecture, marketing, branding, and content strategy.

We’ve structured the design process across our two classes. DBC takes you through the process, ending with a testable lo-fi prototype. If you take EDP as well, you’ll extend your protype, and fine-tune it.

The classroom design process is intermixed with the lessons, while the online class design process happens during the LIVE tutorials.

Modules

In class or online, we’ll cover:

Day 1

  1. Using psychology in digital media
  2. A realistic look at digital influence
  3. Targeting the core drivers of behavior change
  4. Building behavioral segments & personas
  5. Psychology of human-computer relationships
  6. Brand/product credibility & user trust
  7. Behavioral science 101
  8. Behavioral design process
  9. Psychological wireframing
  10. Controlling user attention
  11. Boosting user comprehension
  12. Motivating users with emotional neuroscience
  13. Nudging users with decision science
  14. Pricing psychology
  15. Winning users’ trust & building confidence

Day 2

  1. Rapid persuasive design testing
  2. How users conceptualize virtual space
  3. Facilitating behavior change
  4. Behavioral processes & user flows
  5. Building intuitive navigational systems
  6. Motivating & training users to complete tasks
  7. Managing disengagement
  8. Journey mapping through stages of change
  9. Prototyping for behavioral design
  10. Media psychology & perception
  11. Digital social psychology
  12. Digital context psychology
  13. Psychological design audit
  14. Psychology-inspired strategy & design
  15. Behavioral science simulation game

Day 3

  1. Behavior insights software
  2. Behavioral insights report
  3. How to combine psychological principles
  4. Managing psychological backfires
  5. Building psychological architectures
  6. Motivation & efficacy design patterns
  7. Landing page psychology
  8. Data capture & storage strategies
  9. Personalized feedback psychology
  10. Feedback loop design patterns
  11. Coaching & gamification design patterns
  12. Architecting long-term processes of change
  13. Building multi-channel engagement sequences
  14. Reinforcing & shaping user behavior
  15. Behavioral science & creative design experiments

 

Classroom vs. online editions

We offer this course in both classroom and online editions.
It’s also available in team training too.

Here’s how our classroom and online editions work.

Classroom
Online
Duration 3 days On-demand with 3-weeks LIVE-tutorials
Timing

9:00–17:00 with 1 hour lunch and two 15 min breaks

Self-paced, but consider completing 5 hours of video per week during the LIVE term (yes, it’s a pressure tactic to keep you on track)

Instructional hours

19.5 hours, based on 6.5 hours of instruction per day

19.5 hours based on 15 hours of video with three 1.5 hour live tutorials

Logistics

The workshop runs 9:00 am – 5:00 pm (but please arrive by 8:50 as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.

We’ll provide all the training materials, so you’ll only need to bring a pen, some paper, and, if you’d like to participate in our live polling, bring a smartphone or tablet.

We’ll grant you immediate access to the videos as soon as you register, plus access to the waiting room for the upcoming LIVE tutorials.

You’ll have access to the lessons, and then we’ll start the behavioral design process during the LIVE training term.

Here’s what you get

Classroom training kit

  • Training guide
  • Reference manual
  • Behavioral design workbook
  • Wireframe kit
  • Cheatsheets

Online training resources

  • On-demand video lessons
  • LIVE tutorial recordings
  • Wireframe kit (mini)
  • Behavioral design workbook
  • Closed community
  • Cheatsheets

Prerequisites

This is our most popular class and the one we recommend as a starting point for most people who want to learn how to apply digital psychology.

This class is suitable for those who use digital media across a range of applications, from tactical hands-on builders to strategic planners.

Looking to decide whether it is at the right level for you or want more information? Check out our FAQ or give us a shout.

Certification

After completing all modules, covering 19.5 hours of instruction over 3 days in class, or 3 weeks online, you will receive a certificate of completion.

If you wish to take the optional certification test to earn a “Digital Behavior Change Certificate (DBCC)”, this will also put you on track to earn the “Digital Behavioral Design Certificate (DBDC)”.

Learn about your certification options.

Who this course is for

This class is suitable for:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Product marketing managers
  • Digital project managers
  • Health promotion specialists
  • Conversion optimizers & researchers
  • Entrepreneurs

Industries that will benefit

Our training attracts an eclectic blend of professionals from:

  • Technology firms, cloud services
  • Digital agencies, creative firms
  • Non-profit organizations
  • Government, health sector
  • Retail businesses, consulting services
  • Financial services, insurance
  • Media, gaming, entertainment
  • Telecommunications, infrastructure
  • Small businesses, freelancers, students
  • Academia, behavioral science, psychology

How students describe our training

Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up.

Nicola WIlliams

User Experience Designer, Expedia

Excellent content. Applicable everywhere. Thank you.

Adam Dobrer

Business Experience Design Manager, Deloitte

Great workshop! … We will start implementing some of the ideas in our projects.

Alex Aranda

Senior User Experience Designer, Samsung Electronics

Meet your instructor

Brian Cugelman, PhD

With an extensive career running online projects and studies for industry, non-profit organizations, governments and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

If you'd like to learn more, read Dr. Cugelman's bio or see what he has to say about the workshop in his own words.

Have a question?

Check out our FAQ or give me a shout. I'm happy to help out.

+1 (888) 977-2055
brian (at) alterspark.com
@cugelman
linkedin.com/in/cugelman

 

Classroom Tuition [DBC]
Fee: $799
$679 until 04 Oct
Save $120 (15%) on the Super Early Bird
Complete Package [DBC+EDP]

Get our whole training system for

$1,248 $1,061 by 04 Oct
Online Tuition [DBC]
Fee: $499
$424 until 14 Sep
Save $75 (15%) on the Super Early Bird
Complete Package [DBC+EDP]

Get our whole training system for

$798 $678 by 14 Sep
SAVE 10–15% with promo codes

We offer promo codes for academics (10%), non-profits (10%), students (15%) and groups of 3 or more (15%). Yes, you can add promo codes to the early bird rates. To claim your promo code, email [email protected]

Register Now

Online
Online

Psychology for Digital Behavior Change (DBC)

29 Sep - 19 Oct 2019
3-Weeks LIVE Tutorials + On-demand
$499

Order in:

Toronto
Toronto

Psychology for Digital Behavior Change (DBC)

4-6 Nov 2019
3-Day Classroom Training
$799

Order in:

Vancouver
Vancouver

Psychology for Digital Behavior Change (DBC)

25-27 Nov 2019
3-Day Classroom Training
$799 $679 until Fri 25 Oct 2019
Save $120 (15%) by registering early

Order in:

Chicago
Chicago

Psychology for Digital Behavior Change (DBC)

2-4 Dec 2019
3-Day Classroom Training
$799 $679 until Fri 01 Nov 2019
Save $120 (15%) by registering early

Order in:

Have any questions?

Email: [email protected]
Call: +1 (888) 977-2055

Classroom registration

The green registration buttons take you to Eventbrite, where you can order your ticket. After registering, you'll receive your ticket and all the logistical details.

Online registration

Academy of Digital Psychology logoWhen you register for e-learning, you'll be taken to our educational portal to obtain your courses.

Sold-out classes and waitlists

Our classroom courses sometimes sell out. If you can't get tickets because of a sellout, join the Eventbrite waitlist.

100% Satisfaction Guarantee

We’re so confident you’ll love our training, that we offer a 100% money-back guarantee to anyone who attends our classroom or online training and wishes to withdraw. For details, read our guarantees.

Secure registration

All online payments are processed securely by PayPal and Stripe. Plus we use 128-bit encryption on all digital properties, verified by Comodo.

We’re proud to attract students from big name companies.

But we’re prouder to help countless students, beginners, and pros from all over.

Terms, and conditions
All our workshops are subject to AlterSpark’s Guarantees, Terms and Conditions. Please ensure that you read these before signing up.