Psychology for Digital Behavior Change [DBC]
Learn how to build psychology-driven websites, apps & campaigns
Classroom & Online Training
Learn how to apply psychology to digital products that are more motivating, usable and engaging.
This course will teach you the skills and knowledge required to build psychology-inspired websites, apps and digital campaigns.
We cover 50+ behavioral change principles, psychological design patterns and a step-by-step behavioral design process that you can bring back to the office and apply immediately.
The class includes examples from many fields and industries, but you’re invited to bring a challenge of your choosing so you can focus on applications specific to your work.
Our training will inspire you with new ideas, deepen your understanding of digital psychology and help you develop new skills in human-centered design.
We recommend this course as the starting point for most participants.
Skills and knowledge you’ll gain
By the end of this workshop, you’ll be able to:
Got a challenge? Bring it to class
A hands-on approach to behavioral design
To help you internalize the content, we’ve structured the course around a behavioral design process. We’ll take you through a step-by-step process, leading to a digital psychology-inspired product of your choosing. This will reinforce the lessons and ensure that you can translate psychology into digital practice.
You’ll develop skills in the overall process, which will touch hands-on skills in psychology-inspired software modelling, UX, information architecture, marketing, branding, and content strategy.
We’ve structured the design process across our two classes. DBC takes you through the process, ending with a testable lo-fi prototype. If you take EDP as well, you’ll extend your protype, and fine-tune it.
The classroom design process is intermixed with the lessons, while the online class design process happens during the LIVE tutorials.
In class or online, we’ll cover:
- Using psychology in digital media
- A realistic look at digital influence
- Targeting the core drivers of behavior change
- Building behavioral segments & personas
- Psychology of human-computer relationships
- Brand/product credibility & user trust
- Behavioral science 101
- Behavioral design process
- Psychological wireframing
- Controlling user attention
- Boosting user comprehension
- Motivating users with emotional neuroscience
- Nudging users with decision science
- Pricing psychology
- Winning users’ trust & building confidence
- Rapid persuasive design testing
- How users conceptualize virtual space
- Facilitating behavior change
- Behavioral processes & user flows
- Building intuitive navigational systems
- Motivating & training users to complete tasks
- Managing disengagement
- Journey mapping through stages of change
- Prototyping for behavioral design
- Media psychology & perception
- Digital social psychology
- Digital context psychology
- Psychological design audit
- Psychology-inspired strategy & design
- Behavioral science simulation game
- Behavior insights software
- Behavioral insights report
- How to combine psychological principles
- Managing psychological backfires
- Building psychological architectures
- Motivation & efficacy design patterns
- Landing page psychology
- Data capture & storage strategies
- Personalized feedback psychology
- Feedback loop design patterns
- Coaching & gamification design patterns
- Architecting long-term processes of change
- Building multi-channel engagement sequences
- Reinforcing & shaping user behavior
- Behavioral science & creative design experiments
|Duration||3 days||On-demand with 5-weeks LIVE-tutorials|
|Timing||9:00–17:00 with 1 hour lunch and two 15 min breaks||Self-paced, but during the LIVE tutorial term, plan 4 hours of video lessons per week and 1.5 hours of tutorials|
|Instructional hours||19.5 hours, based on 6.5 hours of instruction per day||15 hours of online lessons with 7.5 hours of LIVE tutorials|
The workshop runs 9:00 am – 5:00 pm (but please arrive by 8:50 as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.
We’ll provide all the training materials, so you’ll only need to bring a pen, some paper, and, if you’d like to participate in our live polling, bring a smartphone or tablet.
We’ll grant you immediate access to the videos as soon as you register, plus access to the waiting room for the upcoming LIVE tutorials.
You’ll have access to the lessons, and then we’ll start the behavioral design process during the LIVE training term.
Here’s what you get
Classroom training kit
- Training guide
- Reference manual
- Behavioral design workbook
- Wireframe kit
Online training resources
- On-demand video lessons
- LIVE tutorial recordings
- Wireframe kit (mini)
- Behavioral design workbook
- Closed community
This is our most popular class and the one we recommend as a starting point for most people who want to learn how to apply digital psychology.
This class is suitable for those who use digital media across a range of applications, from tactical hands-on builders to strategic planners.
After completing all modules, covering 19.5 hours of instruction over 3 days in class, or 5 weeks online, you will receive a certificate of completion.
If you wish to take the optional certification test to earn a “Digital Behavior Change Certificate (DBCC)”, this will also put you on track to earn the “Digital Behavioral Design Certificate (DBDC)”.
Learn about your certification options.
Who this course is for
This class is suitable for:
- Usability and UI/UX professionals
- Graphic designers and interactive designers
- Digital marketing and advertising specialists
- Content strategists and web writers
- Product marketing managers
- Digital project managers
- Health promotion specialists
- Conversion optimizers & researchers
Industries that will benefit
Our training attracts an eclectic blend of professionals from:
- Technology firms, cloud services
- Digital agencies, creative firms
- Non-profit organizations
- Government, health sector
- Retail businesses, consulting services
- Financial services, insurance
- Media, gaming, entertainment
- Telecommunications, infrastructure
- Small businesses, freelancers, students
- Academia, behavioral science, psychology
How students describe our training
Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up.
Excellent content. Applicable everywhere. Thank you.
Great workshop! … We will start implementing some of the ideas in our projects.
Meet your instructor
Brian Cugelman, PhD
With an extensive career running online projects and studies for industry, non-profit organizations, governments and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.
Classroom Tuition [DBC]
5-Day Complete Package [DBC+EDP]
Get our whole classroom training system for
$1,248 $936 by 23 Aug, 2020
Online Tuition [DBC]
8-Week Complete Package [DBC+EDP]
Get our whole online training system for
$798 $598 by 25 June, 2020 with the Code “SUMMERSCHOOL25”
SAVE 10–15% with promo codes
We offer promo codes for academics (10%), non-profits (10%), students (15%) and groups of 3 or more (15%). Yes, you can add promo codes to the early bird rates. To claim your promo code, email [email protected]
Email: [email protected]
Call: +1 (888) 977-2055
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When you register for e-learning, you'll enroll in our student portal.
Sold-out classes and waitlists
Our classroom courses sometimes sell out. If you can't get tickets because of a sellout, join the Eventbrite waitlist.
100% Satisfaction Guarantee
We’re so confident you’ll love our training, that we offer a 100% money-back guarantee to anyone who attends our classroom or online training and wishes to withdraw. For details, read our guarantees.
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We’re proud to attract students from big name companies.
But we’re prouder to help countless students, beginners, and pros from all over.
Terms, and conditions
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