In this 1-day workshop, you will learn the essential lessons and skills from numerous web design fields, that will help you build websites, apps, and digital campaigns that are easy to use and understand.
Whereas our other workshops focus on influencing behavior through psychology and emotion, this workshop will teach you how to increase user behavior through the design of technologies that are intuitive and easy.
You’ll learn the essential lessons and practical skills, from numerous interactive design fields, with a focus on using simple paper-based and low-tech prototyping tools that you can use for collaborative design.
You will learn how to model information architectures, navigational systems, wireframes, and advanced interactive functionality.
You’ll learn practical tips on project management, and using psychology to help you win over your colleagues, obtain political buy-in, and get your work out the door.
Skills and knowledge you’ll gain
By the end of this workshop, you’ll be able to:
During the workshop, we will cover these modules:
- Project planning and management
- Building teams of colleagues or contractors
- User and audience research
- Competitive industry audits
- Business process modelling
- Modelling systems with UML
- Concept development and creative specs
- Information architecture and navigational systems
- Wireframing, hi-fi mocks and prototyping
- Interactive functionality and flow-charting
- Modelling processes and user flows
- Process optimization
- Project management, winning-over colleagues and surviving office politics
Obtain exclusive resources
All participants receive a copy of our exclusive design resources and learning materials, including:
Who should attend
This workshop is suitable for anyone who is looking to learn essential hands-on skills in interactive design, in a quick and practical format, with a focus on influencing behavior by making technologies easier to understand and use.
This workshop is suitable for people who want to learn skills across multiple fields and gain experience using various design tools, whether they are starting-out or managing interactive design projects with multiple stakeholders and experts.
For specialists with experience in UX, IA, interactive design, or other web design practice areas, we only recommend this workshop for individuals who are looking to develop a broader understanding of the design process, with experience using a wider range of paper-based design tools. Given the broad focus of this workshop, participants who are already experienced in some of the workshop’s topics will benefit from the broader spectrum of content presented in this course.
Timing and logistics
The workshop runs from 9:00 am – 5:00 pm (but please arrive by 8:50 am as we start at 9:00 sharp). There is a 15-minute break in the morning, an hour for lunch, and another 15-minute break in the afternoon.
We’ll provide all the training materials, so you’ll only need to bring a pen and paper for your notes.
Brian Cugelman, PhD (your instructor)
Dr. Brian Cugelman has been working as an online behavior change specialist since 1997, with an extensive career running online projects and studies for industry, non-profit organizations, government, and the United Nations.
Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team, specializing in large-scale online data science.
Around 2006, he started AlterSpark with a focus on merging behavioral science with creative design and data science. Over the years, Brian has helped numerous companies and institutions measure and improve their online campaigns.
Brian has published over 25 papers and studies for the United Nations, global institutions, and scientific peer-reviewed journals. His research centers around digital media, social transformation, and behavior change.
Early on in his career, Brian was honored when the United Nations General Assembly recognized the outcome of his digital campaigning work, and it was his pleasure to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology.
High-level government officials from both the United States and Canada have invited Brian to educate their staff. Pentagon officials invited Dr. Cugelman to present his research for their Cyber Influence Project, and then cited his research in their strategy to counter online extremism. Officials at the Government of Canada invited Brian to train their team and to run an educational session for digital media professionals and behavioral scientists across Federal Ministries, with a full house.
While completing his doctorate, Brian developed the scientific basis for his digital behavior change system, through his multi-year study of behavior change techniques that have been scientifically proven to impact online behavior. However, it took Brian a year of trial and error before he found the winning formula for translating online behavioral science into a format that was easy to understand and apply.
As a tireless traveler, Brian has taken his workshop across North America numerous times, training individuals and teams, including those from the world’s top companies and brands and from the highest levels of government. Check out his partial list of clients and testimonials on alterspark.com to see who has attended his training, and what they thought.
He’s just as happy to teach absolute beginners as he is to train some of the world leading behavior change specialists, authors and scholars. Finally, Brian insists on making his training accessible to students and researchers, and he regularly donates scholarships to people who use technology to build a better world.
See what Dr. Cugelman has to say about the workshop.