Workshop testimonials 2017-09-15T01:37:14+00:00

What people are saying about our workshops

Over 200 testimonials in alphabetical order

Brian clearly has devoted many years to understand and cataloging the universe of research and practice around persuasive design. A must for anyone who wants to leverage design to drive behaviour.
Abram Guerra, NYC Department of Education
Excellent content. Applicable everywhere. Thank you.
Adam Dobrer, Deloitte
I absolutely loved this course. Brian is so knowledgeable and thorough is his presentation. I definitely recommend this course.
Aerin Mcgrath
A great class overall with very helpful skills and tips for successful UX/UI.
Alejandro Carmona, BCG Digital Ventures
Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Samsung Electronics
Brian does a phenomenal job of fitting a wealth of research into an intuitive framework that is easy to use and go back to. I think what I found to be most valuable in his training is having a framework for prioritizing designed decision. Highly recommend!
Amna Kanoun, Morningstar
I’m really glad I took time to come to this workshop. I think I learned some things I can immediately apply to our company to grow our success. But there are more skills, practices and tips I will apply in the future and positions.
Ana Varelo, Nested Bean Inc.
This training was fantastic in its breath of content. It was very comprehensive and smart; very ambitious in its distillation of relevant materials, research and best practices. It is a helpful course for non-profits, campaign developers, and anyone hoping to create engaging digital content for social change.
Andrea Gundaj, Metrac
Whoa. Standing room only. @Cugelman #PCTO13 check out pervasive psychology NOW!
Andrew Lo, Kanetix
Brian has provided me with a vast amount of knowledge about many of the tools and design components I use almost daily that I can apply immediately!
Andrew McNamara, Studio Locale
The psychological architectures workshop is a great continuation of the core principles course – learned a great deal about the practical applications.
Ann Mayer, CIBC Strategic Initiatives
What a fantastic workshop. I believe it is the most valuable course I’ve taken in my career to date. Dr. Cugelman covers a huge amount of ground from a variety of angles in a way that’s engaging, easy to understand and enjoyable. From understanding audience motivators, to auditing existing pages and designing new ones. I’ve gained a large arsenal of new tools to optimize websites and apps, as well as the scientific evidence to persuade stakeholders of proposed changes. Thanks!
Ann Mayer, CIBC Strategic Initiatives
This workshop taught me usable and applicable psychological principles that will help me in my future digital media strategy work. The workshop covered consumer motivations and real life applications.
Anna Mer, Critical Mass
I learned a great deal of knowledge on behavior change models that will help me design more targeted products.
Anna Roza Tamas, Newtopia
The workshop was fantastic. The findings were rooted in experimental studies which was really refreshing. I learned principles that could be applied immediately. Would loved if it was longer!
Anne Barbeau, Kanetix, Ltd.
I am so glad I signed up for this workshop. I feel like I gained lots of knowledge and learned about tools I can apply in my daily work. I met professionals with interesting stories and questions. I really enjoyed Brian’s workshop.
Annett Forcier, Freelancer
Great overview course on the psychological principles driving digital behavior. Has provided fantastic insight and frameworks that will help us create more effective sites and experiences.
Annie Bedard, Critical Mass
I loved the social aspect of the workshop and meeting the rest of the participants, plus I learned a lot!
Anonymous
This is a great workshop that brings taxonomy and clarity to ideas that most people only understand on the basic level of ‘I’ know it when I see it!
Anonymous
Great insight into various industries on psychology on interactive design. Enjoyed the examples and videos. Wish there was time to learn more.
Anonymous, Salesforce.com Inc
I left the course with a brand new toolset of persuasive design practices backed by science. It was great to see other sites using the same method.
Anonymous, Salesforce.com Inc
On a perspective of a graphic designer this course was very helpful. Now I can define my day to day actions with real strategy and apply scientific research, results and facts to my designs.
Anonymous
Dr. Cugelman distills the plethora of fundamental psychology principles for behavior change into a discussion centered on digital media. The result is an actionable toolset valuable for any level of expertise.
Ashton Thomas
Brains course.
Barry Singleton, IMC
In a world where implementation tactics reign supreme, Brian takes the time to break down what drives these tactics and their success. I’m excited to apply these principles to access new avenues of conversion.
Bert Roling, Single Throw Internet Marketing
This has given me a new starting point and a whole new set of tools to have more impact.
Brendan Bronzan, Canadian Border Services Agency (CBSA)
The 3rd day is a must if you want the full experience.
Brenna Randlett, Yellow Pencil
Brian helped me to realize the importance of validation with web UI. To have reasoning for every aspect.
Brenna Randlett, Yellow Pencil
Brian was an excellent presenter who is very knowledgeable. His workshop is engaging and interesting. A definite eye opener with practical application.
Britta Charbonneau, Sheridan
Awesome workshop. Highly recommended.
Candrie Li
Brian has a clear and personable approach to complex principles, that don’t seem as complex after completing the workshop. This program will definitely help improve our marketing efforts.
Carol Sykes, Vitrium Systems Inc.
It was excellent and helped me understand the fine details of persuasion and social marketing. Very useful in this world where social media presence and marketing are increasingly important.
Chelsea Mogridge, East Forest Homes
I am thrilled to have had the opportunity to have participated in Brian’s workshops. They have inspired my understanding of persuasive marketing and have helped me advance many projects. I appreciated the opportunity of hands-on exercises during the sessions to affirm the learnings.
Cheryl Ayres, American Sentinel University
This is one of the only workshops I’ve attended, on any topic, that has given me practical skills and tools I can apply in my role as a professional communicator.
Chris Sulymka, University of British Columbia
This course was excellent. I run a company that sells products for web developers to optimize their site with minimal code. The skills I learned will help me both advertise my products and services better as well as make better, nice persuasive products for my customer.
Christie Chirinos, Ingot
This helped me to better defend design decision and was full of interesting examples. Some useful tools
Christina Leclerc, Systemscope
The persuasive psychology for interactive design course taught me a lot of very valuable techniques to incorporate into my work. I appreciated knowing the science behind it and learning the practical applications.
Christine Harris, Konverge Digital Solutions
A great practical two days where I have a much better understanding of why what I have done in the past has succeeded or failed. I’m not a designer but feel I will be better able to communicate what I want with my designers. I loved how Brian explains the necessity of integrating behavioral science with design.
Christine Korol, Vancouver Coastal Health
Brian’s workshop on persuasive design in the real deal – the information is solid and backed up by tons of research and all of it is actionable.
Christine McGlade, Analytical Engine Interactive
The level of information and learning is really high in this workshop, and all of it is practical, take-it-back-to-work information. I will use it.
Christine McGlade, Q media
This intensive course runs the proverbial gauntlet of key principles in building persuasive websites and apps. Equipped with tried and tested theories, Brian’s unique approach is scientific, trustworthy and most of all, highly applicable for any digital marketer.
Chryslyn Pais, Freelance
Gained the skill of strategic high-level thinking of the every-day design tasks I might get boggled down with on a daily basis: Brian’s skills and experience is very helpful in framing the knowledge gained from principles learned.
Clara Ghandour, Interaxon
This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis. Please offer more Los Angeles workshops, which I will definitely attend!
Czara de la Llana, Yellow Pages
Fascinating concept that can be applied via marketing automation platforms to B2B marketing and sales processes.
Dan Radu, Macromator
Taking this workshop gave me a practical set of tools I could apply tomorrow at work. It was totally worth taking a couple of days off!
Dani Nordin, Harvard Business Publishing
I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective. Thank you!
Daniel Turman, Salesforce.com Inc
This workshop gave me insights and inspiration. Loved every minute of it and will use a lot of material from it. Brian is a profound researcher and motivator.
Daniela Kaneva, Itim International
As a digital marketer with experience in conversion rate optimization, this workshop helped me gain insight into user behavior, psychology – especially how to motivate, influence user confidence.
Danielle Butera, Single Throw Internet Marketing
The workshop was a great way to consolidate and apply the principles learned on the two day course. Highly recommended!
Danielle Cullen, Industry Education Australia
As a Company Director of an organization with multiple ecommerce brands we have a number of websites, landing pages and ad campaigns to manage. The principles provided in this workshop have provided an invaluable framework for auditing what we have already and how we will design new materials moving forward.
Danielle Cullen, Industry Education Australia
Insightful, useful and a refresher for anyone who is an advocate for user experience.
Danny J Thompson, BroadbandTV
Enjoying the Psychology of Social Media session with @Cugelman. Mirrors a lot of the reading I’ve been doing and adds more. #pcto2012 and One of the best presentations at #pcto2012: Social Psychology of Social Media http://t.co/NUYwxxRa via @Cugelman
Dave Fleet, Edelman
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Dave Montague, Ontario Council of Agencies Serving Immigrants
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Dave Montague, Ontario Council of Agencies Serving Immigrants (OCASI)
A great combination of grounded theory and applied methodology. Allows you to hit the ground running.
Dawson Guibeault, The Globe and Mail
We marketers cannot do our jobs successfully without psychology knowledge. Brian shares current research and examples that can be used in creating more impactful interactive messaging.
Debbie White, Frank + Candor
I enjoyed learning about the psychological techniques that can evolve emotions and behaviours from website copywriting, styles, influencing costumers to take desired actions online. The course used well researched theories case studies and visuals for a captivating learning experience.
Debra Weinryb, PEDAL Communications
This workshop helped me understand what techniques work and more importantly why they work within the field of user experience design & behavior change. Excellent workshop & enlightened.
Dennis Castillo, Canada School of Public Service
An invaluable course to understand and practically apply persuasive digital behavior principles and architectures. I will certainly be applying this knowledge to my work as an e-learning/UI designer.
Derrin Edwards, Ericsson
I thoroughly enjoyed the course and it was very well curated. Brian’s research and dedication to this subject shines through the course material and delivery. This course is very accessible, and enables anybody to successfully analyze and design more persuasive and influential digital content. The digital behaviour change toolkit provides a clear structure with which to understand psychological principles and design mechanics. What struck me most is that the psychological principles and architectures can be applied to such a wide range of digital platforms in order to create more persuasive products, including e-commerce websites, promotional videos, apps, e-learning design and user interface design. On returning to work I started applying the psychological architecture principles to my work, and very soon received positive feedback on the logic of my new found approach to design.
Derrin Edwards, Ericsson
Brian’s course was engaging and informative. He covered a lot of ground and spoke from a place of deep knowledge & experience overall, I’d definitely recommend!
Diana Coote, Onya Baby Inc
Day 3 was great and well worth it! The group exercises really help make the principles stick!
Djen Choo, Mercatus Technologies Inc.
Great workshop! Highly informative. Brian articulates and organizes the Principles of Digital Behaviour brilliantly.
Djen Choo, Mercatus Technologies Inc.
Brian was an amazing course instructor and delivered an excellent workshop. I’m excited to bring the new knowledge and skills I’ve learned, back to my job. I look forward to hearing about future workshops
Donna McTeague
If you work in design, e-commerce or anything in the digital world, you need to attend this course. Understanding why & how people interact with what you create is your job and is the future.
Doug Crowe, Shopify Inc
The third day workshop took all the theory and put it into practice. The first 2 days were amazing and day 3 was like: go use this. It’s really valuable getting to see everyone implement what they learned.
Doug Crowe, Shopify Inc
I’m a designer, so rather than making things prettier it was great to see the facts and psychology behind it. Thanks Brian!
Duygu Kalaycioglu, Penguin Random House
Actionable ideas that you can start implementing tomorrow.
Eddy Widerker, RPA
Brian is great at breaking complex concepts down and helping you find ways to apply what you learned in his course.
Eddy Widerleer, Team One
Great course! I’ve learned a lot of things I’ve seen doing for years, but now I know why I did them! Learning about structure and credibility and what is really engaging to target audience, opened so many different possibilities for me.
Edis Kardumovic, East Forest Homes Ltd.
Participants at any level of digital marketing expertise will get value out of this class.
Emily Stone, Microsoft
Brian Cugelman’s workshop was informative and enlightening. The information presented gave a larger sense of behaviour at humanity cross-culturally, not just in the digital space but in regards to overall emotional needs.
Erik Bjarnason, The Proactiv Company
Had a fantastic time expanding on key concepts in psychology and how our business can apply them to product design. Brian is an engaging and funny teacher. Great was to learn.
Erik Goyette, PageCloud
This workshop helped me gain a new understanding of how we can design to maximum our brand and provide a much more positive user experience for our customers and members.
Erin Andersen
I very much enjoyed the workshop. It was very interactive, the material was explained in very ……….. detail, and the exercises helped to clearly memorize the theoretical material. Nice examples, very illustrative material, and a nice attitude and warm atmosphere throughout the entire workshop. Great Work!
Eshka Mmetl
Brian is very open and friendly, which makes the class environment very comfortable. His use of his life experiences makes the concepts relatable.
Evelyn R. Evans, Intouch Communications
For me it’s a bit too hard in the beginning, but I enjoyed the 2nd day, since It’s give me more practice.
Ezra Marcella, Enterprise, Djarum
I’ll email this to you; just let me know what you are looking for.
Farzad (Frank) Sedghipour, FarzadInnovation
Brian Neuro Motivators workshop was compelling, well structured and thorough. I can now design and deliver content strategy better than before, in order to drive influential websites, apps and campaigns. Thank you Brian for a Brilliant Experience!
Farzad Sedghipour, FarzadInnovation
Brian is the behavioural scientist of the highest order. His workshop is rich in theory & applications and any one who is interested in understanding digital marketing from one of the best should take this workshop.
Farzad Sedghipour, FarzadInnovation
We covered a lot of ground in 2 days. Brian taught us a lot about how we think and behave. He also showed some valuable strategies behind the tactics we all know and use. I am looking forward to applying everything I have learned.
Filippo Di Trapani, Shopify
As the Social Media Coordinator for a nonprofit, I came into this job with not much knowledge on online advertising. This workshop helped me understand how to create better campaigns, reach my audience better and in different ways, improve team communication concerning website and marketing ideas. Overall, I learned a lot and can’t wait to apply it.
Gabrielle Parent, International Rural Exchange of Canada
I loved all the team exercises. It helped me apply what I learned right away and get it to stick in my mind better. I had a notepad during the course in which I wrote all these ideas that the workshop inspired me to apply in my social media campaigns in the future.
Gabrielle Parent, International Rural Exchange of Canada
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, Humber College
Excellent, fun, informative workshop. I would highly recommend it!
Hayleigh Wronski, Secret Location
Email you testimonial later after more thorough thoughts and review of material learned.
Hoang Nguyen, Mentorem
As an up and coming UX designer I found this workshop very useful to learn the core concepts on why users react in certain ways and techniques to guide a user in the direction of your desired goal.
Holly Pousett, Baker Design
Amazing curriculum and great new knowledge, I can use in my research.
Humberto Ramirez, Lucile Packard Children’s Hospital
It’s hard to imagine someone more uniquely qualified and credible than Brian to guide on examination of where digital design principles and best practice for prompting behaviour change intersect.
Ian Parker, Yukon Government
Brian Cugelman unveils the emotional and psychological forces that affect low people engage with technology and digital interaction.
Ibrahim Ng, Sisters of St. Joseph of Toronto
“Very informative and engaging… Can’t wait till next year”
James Davis
Great Course! The Digital Behaviour Change Workshop changed the way I approach designing. By learning and focusing on the underlying psychological principles that make for effective sites and apps. Rather than purely on graphic design and page layouts, I see it all differently now: Its all about the ‘HOW’ and ‘WHY’, rather than the ‘WHAT’.
Jamie Bluthardt, Tier1CRM Inc
Amazing course with tons of information to take home. This will definitely help me with future projects. Can’t wait to implement these new ideas!
Jamil Bonnick, Nuracode
I learned more in 3days than I did in an average university course.
Janac Meena, Univeristy of Ottawa
Brian’s workshop on ‘Health Behaviours Change Websites and Campaigns’ was extremely comprehensive. It was nice to attend a workshop that touched on so many evidence-based aspects of persuasion and behaviour change. From process to practice, this course touched it all. Looking forward to seeing future research from Dr. Cugelman.
Jason Haug, Ottawa Public Health
I work in health promotions communication and found this workshop extremely useful. It gave me the recipes I can apply to cook up engaging and effective behavior change digital strategies. Would definitely recommend to other health promotion specialist.
Jason Haug, Ottawa Public Health
Best workshop! It is a must if you want to do online marketing. Not just technique but backed with science.
Jean Nguye, VIRCE
Attending this workshop was so exciting and re-energized my interaction design passion. Brian was so energetic and knowledgeable. I felt like I was receiving a 20 week course in 2 days. I can’t wait to apply these concepts in my work. Wish there was as a third day.
Jen Van der Henst, ZipRealty
Great course to learn the basic principles of applying psychological theory to the practice of website design
Jenn Green
The workshop gives me a different perspective that I believe will greatly impact my work!
Jennifer Torres, n/a
The course was very tremendously insightful. I’ve always known what works online, but know I know why. I’m now armed with tools to help me audit the work we do, ensuring that we’re delivering the best service for our clients. It’s also provided new ways to explain a strategy, wireframe or designs to clients, which has made convincing stakeholders that the approach we are taking is correct so much easier. Highly recommended.
Jeremy Oudit, Grassriots
Thank you Brian, very beneficial!
Jill Mugge, The Marketing Group
I would recommend this training to anyone who wants to learn certain mind triggers to influence your target audience. The principles and techniques will give you another thought process on how to approach your project after attending, another part as your brain will open up.
John Spruill II, Booz Allen Hamilton
Loved creating wireframes and learning conditions and habit forming
Jon Gauthier
I found this course really interesting and fascinating and what triggers people actions emotions leaning how to design behaviors he for conversion was upbeat.
Jon Gauthier
This was a great workshop with great content that appeals to many (if it all) facts of product design and development. Excited to leverage this research towards designs that are not just innovative, but genuine and authentic to lasting enjoyable experiences.
Josh Wyrtzen,, SeeClickFix
Brian is steeped in both the theory and practical application of persuasive psychology. … Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design.
Judah J. Gould, Storage Appliance Corp
Brian presents the concepts in a clear and engaging manner. I will be able to use these concepts to help me design more persuasive and intuitive user interfaces.
Kai Liang, Pricemetrix Inc.
Great workshop! I really enjoyed hearing the experimental ideas that aren’t offered elsewhere. It’s great to hear an experienced opinion on these theories with real- world applications.
Kaitlyn Ruhnke, First Security Bank of Washington
Accurate, scientific and easy to follow.
Kallirroi Pouliadou, Veryday
Brian’s workshop was very engaging, easy to listen to, [with] interesting examples, visuals & clearly identified underlying principles, “ingredients” that illustrated the evidence-based content. I am packed full of great content that is very applicable.
Karen Kuzmich, Ministry of Health
Learned principles that can be applied immediately. The toolkit is very helpful.
Karthik Vijyakumar, Cineplex Entertainment
Thank you for sharing your expertise! A very comprehensive and engaging workshop on the psychology behind digital behavior change. Highly recommend.
Kayle Robinson, Freelancer
Brian is a true scholar in the field of digital behavior and psychology and does a wonderful job blending behavioral theory and concrete applications.
Kevin Brilliant
Brian is a great instructor and you can feel his excitement when he teaches. I have learned a lot of invaluable knowledge that I will apply directly to my work.
Kevin Peters, Design&Culture Marketing Group
This was a great workshop. Brian is very knowledgeable and a great teacher. Concepts presented were intuitive and useful, both in long-term digital strategy and day-to-day practical application. Highly recommended!!
Kevin Sheldon, PledgeMusic
Brian is true professional in this field. He is very approachable and helpful when it comes to applying tactical ways for persuasive design
Kiley Peters, Brainchild Studios
This is valuable thinking that will surely benefit any marketer… and by that I don’t mean only creative –all stakeholders involved in a campaign or project lifecycle will benefit…(project managers, account managers, strategist, etc…)
Klaus Heesch, The Gate Worldwide
Psychological architectures gave me the tools and practice applying the skills from digital behavior change to achieve our goals for redesigning our website.
Laura Scrimgeour- Carter, BioRegional North America
As a behaviorist and researcher, it was an enlightening pleasure to find that Brian’s considerable expertise are well grounded in the scientific literature. I learned a lot.
Laura Scrimgeour- Carter, , BioRegional North America
This class answered a lot of questions I couldn’t find satisfactory answers anywhere else. I also enjoyed the networking side of the workshop as well.
Laura Young, X2X Community
The workshop provided me with a lot of insight to the psychology behind designing marketing tools to best engage your audience. I would highly recommend this workshop to my peers and consider another workshop led by Brian.
Laurel Zevitz, Marcus Evans
Very refreshing seeing psychological approaches being applied to solve problems related to digital engagement. Would recommend this course to anyone who is looking to influence behavior change in today’s digital economy.
Liana Cyr, Service Canada
Great workshops! Awesome instructor!
Liying Zhu, IDT
Great insight into why users do what they do!
Lizzy Bentley, Story by Design
Good course! Very informative. Lots of information. Thank you.
Lori Balch, Alberta Health Services
I attended the 2 day workshop, only regret was that I didn’t sign up for day 3. Great learnings that I can actually use and toolkits and templates to support me in the workplace. Worth the investment of time and money.
Lori Frante
After taking Brian’s workshop, I’ll never look at user interfaces the same again. Deep examination of each component, the considerations therein, and how they work together has made me a stronger UX professional.
Lou Tufillaro IV, SFW Agency
I learned a lot from the workshop and am using a lot of the knowledge I gained in my daily duties at Toastmasters.
Marcos Escutia, Toastmasters
Thanks for helping us to move the knowledge level to the next level.
Marjorie Henderson, Alberta Centre for Injury Control & Research (ACICR)
A rich insightful and enjoyable workshop. I look forward to putting a bit of the knowledge into practice.
Mark Stephenson, PageCloud
A very productive two days packed with concepts and ideas I can apply to my practice immediately.
Mark Walton, Pat the Dog Theatre Creation
Excellent, very deep level review of motivators and distractions of users to supplement testing and research.
Mary Kennedy, Salesforce.com Inc
Brian was very knowledgeable, smart and witty while explaining to the group. His teaching will further enhance me when creating new developments.
Matt Moreno
This workshop has helped me a lot to use these models and methodologies in my UX Design field. I can back up my design decision using psychology of behavior science as taught in this workshop.
Meenal Sedani, ntelliMedia Networks Inc.
I love this course! I learned new skills and validated previous knowledge I had in behavioral design. Well worth it to take the course! Thank you Brian!
Meghan Correia, Fishman Corp
This course is a classic example of “news you can use”. Every module was valuable and applicable to my work immediately. Thanks!
Melissa Reilly, Booz Allen Hamilton
Great lesson I got with this training, I hope I can implement this correctly to my product.
Michael Hioe, Enterprise, Djarum
This course provides a lot of insights into the psychology of the human-technology interaction.
Michael Lee
Loved the combination of cognitive science and UX design marketing principles. Brian is very engaging and delivers content with humor and eloquence.
Michael McMahon, Brightsite
This is the best visual design workshop I have attended out of several I have attended over the years. It provides visual, graphic designer with the tools and evidence to validate their intuition.
Michael R. Beglay, The University of the Arts
Brian does a wonderful job of translating contemporary academic and neuroscience research into insights. Designers can apply to creating products people love. ‘Psychology for Digital Behaviour Change’ is a super power for product designers.
Michael Yap, Exoatmospheric
Excellent course! Great information and content using real-life and practical examples. I would highly recommend it.
Michelle Hakvoort, Region of Peel
This course was very intelligently organized. I feel I have many tools and strategies to return to work with. The content is really applicable to ecommerce optimization and backed up by interesting research. I also really enjoyed Brian’s teaching style- he made the content approachable.
Monica Gault, Poppy Barley Inc.
After the first day, I already had actionable ideas to use to improve my organizations website and the language and science to sell it to decision makers.
Morag Johnston, Design Strategist
Examples of live sites were really useful. Diff techniques, web user behaviour was useful. Good examples all around. Informative workshop.
Mujvran Sive, n/a
Eye opening / puts things into perspective. Help streamline process.
Nadim Haddad, Freelancer
As a UX designer, much of what was presented was initiative. Now I know why!
Naomi Marcussen, Marcussen Design
I found the tone and content excellent! Excellent presentation and some very good information!
Natalie Campbell, Department of National Defence
The information taught was easy to digest and I cannot wait to apply the knowledge I have gained into the workplace.
Nathan Deslippe, MLD Solutions Inc.
Brian is too legit to quit.
Nathan Zaru, AdRoll
Brian did a great job of laying out the core principles of behavior change in a way that makes it clear and easy to apply to my online marketing efforts.
Nedra Weinreich, Weinreich Communications
Very refreshing to come to such of a mix of practical and advice grounded in theory and research. Can’t wait to implement what I have learned.
Neil Hammond, Learnbase Training Technology
Very nice training session. Dr. Cugelman has a knack for explaining dense material in a single manner. Psychology is everywhere humans are, and those principles can be adapted to a multitude of seemingly unrelated situations. All that time reading a ton of publications to trace out details was worth it.
Nicholas Fortin
Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up in the near future.
Nicola Williams, Expedia Canada Corp
I have been designing websites for 20 years and Brian introduced me to ideas and concepts that I have thought of or considered. This course will have me designing from an entirely new perspective.
Nicolas Aitken, PageCloud
This was very well organized interesting and I’ll be able to apply the concepts immediately. Very highly recommended.
Nicole Heymer, Curio Electro
I found Brian’s knowledge and expertise refreshing and a perfect mix of quoted research and real life examples. Very thorough programming and helpful details for everyday life.
Nicole Whittle, IMC Brands Applied
This workshop will be helpful to our team as we move forward automating our analytical offerings and creating dashboards customized for our clients.
Olga Stepanova, Booz Allen Hamilton
Excellent workshop!
Parm Gill, Justice Institute of British Columbia (JIBC)
Brian is a true seasoned expert with both a theoretical understanding of behavior change & practical experience with digital products. I highly recommend this course.
Patrick Metzger, Planned Parenthood Federation of America
Brian has created an amazing curriculum/ foundation for 2 days and presents with expertise and humility. The quality of attendees was impressive, creating a full experience & practical applications 1 can immediately use.
Paul Choi, KPMG US
A refreshing look at the under pinning’s & influence for web 2.0, engaging and informative.
Paul de Zeeuw, City of Kamloops
Opened my eyes to multiple blind spots in our current strategy.
Paul Katcher, Cognitio Corp
Brian’s expertise has given me not only additional tools to make my client’s campaign more successful. It’s helped me make my agency stand out in the world.
Philip Djwa, Agentic Digital Media
It’s been super helpful in our work with clients to bolster our ideas with the research backed approach & science that Brian offers.
Phillip Djwa, Agentic Communications Inc
If you’re interested in finding out the psychological reasons behind your stakeholders’ beliefs, attitudes and behaviours, this course is for you.
Rachel Nicole, Ornge
Brian does a fantastic job of bringing concepts from across domains and packaging them in an interactive, intuitive framework. I learned so much that I can implement immediately with my team.
Rachel Weatherly, National Heart, Lung, and Blood Institute (NHLBI)
Brian’s workshop taught me many valuable psychological and behavioral insights and patterns that will be able to immediately inform what I do as a design and user experience director.
Rand Refrigeri, Rave Mobile Safety
Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products.
Raphael Lopoukhine, Public Works and Government Services Canada
This course blends theory with practical activities. It was a great way to develop my knowledge and skills and I love that I’ve walked away with practical information I can apply to my projects.
Rebecca Sloan, City of Kitchener
The workshop was amazing. A lot of this stuff may be common sense but understanding the science behind is powerful. At the end of the day your takeaways from this workshop will depend on what you want to learn. Definitely recommended for all digital marketers and UX/UI designers.
Ria Riaz, Right Sleeve Marketing Inc
Very innovative! Brian’s workshop provided me with entirely new outlooks on UI/UX design and conversion optimization that I will be able to apply with my clients right away. Extremely valuable + easy to understand.
Richard Estabrooks, Shopify
This class/workshop is a perfect blend of gathering knowledge of design process and psychology principles. The toolkit that Brian put together is super handy and can immediate apply to our current workflow.
River Chan, Albertsons Companies Inc.
The class exposed us to thinking about concepts in a different, new way, and to employ and test concepts we learned, on our own website.
Roaland Meyer, Salesforce.com Inc
Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Salesforce.com Inc
This course is a great reminder of the various factors to consider in persuasive design. What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Samsung Electronics
Brian’s presentation was excellent both in the way he presented a complex and timely topic as well as in his presentation technique. Kudos!
Robin Macrae, Information and Workspace Architect,Workspace Builders
I gained a wealth of new knowledge that I can’t wait to implement into my work and design for years to come, the days went by so fast in a good way. Brian is knowledgeable, kind and very educational. Highly recommended.
Robyn Murphy, Nutracelle
This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them. This will help me when I am trying to get client/management to buy in for campaigns and provide information to improve existing efforts.
Rochelle Skywarok, Kin Communications
Practical and scientific and easy! Brian shares his knowledge with great sense of humor. I learned a lot and put many things in perspective.
Ruchika Anand, IEEE Media
Excellent, detail-packed workshop filled with plenty of practical real-life examples from online and previous work – the insights, tips and tricks that Brian covered have already influenced the way I look at digital channel communications, and have given me the tools to improve the quality of both my clients and my own promotional media.
Ruth Zuchter
Brian is an engaging speaker and personality. His expertise and works come to bear in the class, as well as his accessible demeanor. Thank you so much!
Ryan Muff, Washington State Department of Transportation
As a software dev I tend to overlook a lot of elements but this workshop forced me to closely inspect the placement of elements and the purpose behind them.
Samson Kirk-Koffi, Ap1
I learned amazing tools and techniques to employ to effectively connect with my users and get them to engage with my start up services, Humans are driven by emotion and so I want our users to feel good using our device.
Sara Duke, cNanny
This workshop is jam-packed with useful, practical information that I can apply to my work. The emphasis on principles rather than techniques means you can find a way to use this info, regardless of your field or role. I look forward to returning to work and sharing this information with my team.
Sarah Maxell Crosby, Dartmouth College
Brian’s workshop was a phenomenal introduction to digital behavior change. He gave a great in-depth exploration of the psychological principles, and led practical exercises that really clearly demonstrated how to put these techniques into practice. Would definitely recommend to anyone in design UI and marketing.
Sean Boots, VOTO Mobile
Amazing content that allows me to truly appreciate the science behind design. I know feel empowered to push hard against the status quo.
Sharon Steel, Applied Innovation
Love it! Taking the field of science and apply it to digital product development.
Sharon Steel, RBC
Love setting back to the basics, pen and paper to write by hand to truly implement the learning.
Sharon Steele, Applied Innovation
Brian did a great job of presenting many interesting concepts backed by research.
Shauna Gammon, Ayogo
Impactful and Innovative!
Shawn Francis, Shopify
I had a fabulous full day learning how to understand and improve a product, market and work with people better. I think I even understand myself more now. Thank you.
Sheen Hunter, SeattleFreeze Cleaning Crew
I look forward to sharing what I’ve learned with my team and clients. The tools and approach are easy to grasp and apply in practical meaningful ways.
Sheila Mackenzie, Niiu
If you’re a UX designer this workshop is worthy to spend 2 days because you could find the principles behind what you’re doing every day.
Siheun Cho, Scholastic
This Was an incredible workshop! Would definitely recommend to all those who need to create online content that actually makes an impact on a targeted audience.
Sofia Stefou, On Brand Video
Brian creates an open environment in which you feel comfortable showing ideas, thoughts & questions. He is great at sharing new concepts and frameworks.
Sophia Saunders, Bay Street Labs
Brian’s course is extremely well presented, comprehensive and offers lots of practical examples that can be directly applied to any business.
Stu Hilditch, Industry Education Australia
Without doubt one of the best courses I’ve attended in a very long time. Brian is extremely knowledgeable and provided many practical, real-world examples that can be immediately applied for direct results.
Stu Hilditch, Industry Education Australia
I gained valuable insights that I can apply to landing pages currently in production. The context was very interesting, delivered in an easy to understand format and actionable.
Susan Oslin, ECO Auto Solutions
Your workshop was great! I’ve already implemented a few techniques that you covered during your presentations and we’ve seen great results. Thanks for the very informative 2 days!
Sveta Fedarava, Intelex
The persuasive design course was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project! 
Swidja Nikke, Government of Canada
Definitely a great learning experience. Offers a standardized and full scope in the persuasive psychology element of the interactive and UX industry. Great networking opportunities.
Tea Pajkic, Mediaplanet
I recommend this workshop to every startup team. Let more practice from principles learn from psychological digital behaviour change.
Thi Ngoc (Angie)Nguyen, VIRCE
Best workshop for every marketers, CEO, Business leaders, Product designers who wants to understand emotional strategies to engage users to any products. A lot of exchange with great people. I recommend to everyone this workshop.
Thi Ngoc (Angie)Nguyen, VIRCE
This was a great workshop. It helped me understand the why behind some of the marketing best practices I use every day. It also gave me some new ones to try!
Thom Smith, RISI
Amazing content. You will love it and you can apply all you learned immediately.
Tiago Vansconcelos
Great insight, highly actionable.
Tracy Bugh, Civil Agents
Very well researched, scientific approach to thinking about the customer journey and designing for the best result.
Vicky Zhao
I enjoyed the range of examples and relation to emotions. The range of history with psychological design and literal emotional responses.
Willie Maglothin, Simpleview Inc
I think those are deeper connections between a user and a website. I think this is helping to bridge the gap.
Willie Maglothin, Simpleview Inc

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