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Workshop testimonials 2017-02-27T16:17:52+00:00

What people are saying about our workshops

Almost 200 testimonials in alphabetical order

Excellent content. Applicable everywhere. Thank you.
Adam Dobrer, Business Experience Design Manager, Deloitte
I absolutely loved this course. Brian is so knowledgeable and thorough is his presentation. I definitely recommend this course.
Aerin Mcgrath, User Experience Designer
A great class overall with very helpful skills and tips for successful UX/UI.
Alejandro Carmona, UI/UX Designer, BCG Digital Ventures
Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.
Alex Aranda, Senior User Experience Designer/Manager, Samsung Electronics
Brian does a phenomenal job of fitting a wealth of research into an intuitive framework that is easy to use and go back to. I think what I found to be most valuable in his training is having a framework for prioritizing designed decision. Highly recommend!
Amna Kanoun, Behavioral Economist, Morningstar
I’m really glad I took time to come to this workshop. I think I learned some things I can immediately apply to our company to grow our success. But there are more skills, practices and tips I will apply in the future and positions.
Ana Varelo, Freelancer, Nested Bean Inc.
This training was fantastic in its breath of content. It was very comprehensive and smart; very ambitious in its distillation of relevant materials, research and best practices. It is a helpful course for non-profits, campaign developers, and anyone hoping to create engaging digital content for social change.
Andrea Gundaj, Communications Specialist, Metrac
Whoa. Standing room only. @Cugelman #PCTO13 check out pervasive psychology NOW!
Andrew Lo, Chief Information Officer, Kanetix
Brian has provided me with a vast amount of knowledge about many of the tools and design components I use almost daily that I can apply immediately!
Andrew McNamara, Graphic Designer, Studio Locale
What a fantastic workshop. I believe it is the most valuable course I’ve taken in my career to date. Dr. Cugelman covers a huge amount of ground from a variety of angles in a way that’s engaging, easy to understand and enjoyable. From understanding audience motivators, to auditing existing pages and designing new ones. I’ve gained a large arsenal of new tools to optimize websites and apps, as well as the scientific evidence to persuade stakeholders of proposed changes. Thanks!
Ann Mayer, Editorial Specialist, CIBC Strategic Initiatives
The psychological architectures workshop is a great continuation of the core principles course – learned a great deal about the practical applications.
Ann Mayer, Editorial Specialist, CIBC Strategic Initiatives
This workshop taught me usable and applicable psychological principles that will help me in my future digital media strategy work. The workshop covered consumer motivations and real life applications.
Anna Mer, Media and Marketing Director, Critical Mass
I learned a great deal of knowledge on behavior change models that will help me design more targeted products.
Anna Roza Tamas, VP-Product Design, Newtopia
I am so glad I signed up for this workshop. I feel like I gained lots of knowledge and learned about tools I can apply in my daily work. I met professionals with interesting stories and questions. I really enjoyed Brian’s workshop.
Annett Forcier, Freelance Email & Web Developer, Freelancer
Great overview course on the psychological principles driving digital behavior. Has provided fantastic insight and frameworks that will help us create more effective sites and experiences.
Annie Bedard, Strategy Director, Critical Mass
On a perspective of a graphic designer this course was very helpful. Now I can define my day to day actions with real strategy and apply scientific research, results and facts to my designs.
This is a great workshop that brings taxonomy and clarity to ideas that most people only understand on the basic level of ‘I’ know it when I see it!
I loved the social aspect of the workshop and meeting the rest of the participants, plus I learned a lot!
Great insight into various industries on psychology on interactive design. Enjoyed the examples and videos. Wish there was time to learn more.
Anonymous, , Inc
I left the course with a brand new toolset of persuasive design practices backed by science. It was great to see other sites using the same method.
Anonymous, , Inc
Dr. Cugelman distills the plethora of fundamental psychology principles for behavior change into a discussion centered on digital media. The result is an actionable toolset valuable for any level of expertise.
Ashton Thomas
In a world where implementation tactics reign supreme, Brian takes the time to break down what drives these tactics and their success. I’m excited to apply these principles to access new avenues of conversion.
Bert Roling, Lead Site Strategist, Single Throw Internet Marketing
Brian helped me to realize the importance of validation with web UI. To have reasoning for every aspect.
Brenna Randlett, User Experience Designer, Yellow Pencil
The 3rd day is a must if you want the full experience.
Brenna Randlett, User Experience Designer, Yellow Pencil
Brian was an excellent presenter who is very knowledgeable. His workshop is engaging and interesting. A definite eye opener with practical application.
Britta Charbonneau, E-Marketing Specialist, Sheridan
Brian has a clear and personable approach to complex principles, that don’t seem as complex after completing the workshop. This program will definitely help improve our marketing efforts.
Carol Sykes, Director of Marketing & Support, Vitrium Systems Inc.
It was excellent and helped me understand the fine details of persuasion and social marketing. Very useful in this world where social media presence and marketing are increasingly important.
Chelsea Mogridge, , East Forest Homes
I am thrilled to have had the opportunity to have participated in Brian’s workshops. They have inspired my understanding of persuasive marketing and have helped me advance many projects. I appreciated the opportunity of hands-on exercises during the sessions to affirm the learnings.
Cheryl Ayres, Web Marketing Manager, American Sentinel University
This is one of the only workshops I’ve attended, on any topic, that has given me practical skills and tools I can apply in my role as a professional communicator.
Chris Sulymka, Communications Coordinator, University of British Columbia
This course was excellent. I run a company that sells products for web developers to optimize their site with minimal code. The skills I learned will help me both advertise my products and services better as well as make better, nice persuasive products for my customer.
Christie Chirinos, Digital Project Manager, Ingot
The persuasive psychology for interactive design course taught me a lot of very valuable techniques to incorporate into my work. I appreciated knowing the science behind it and learning the practical applications.
Christine Harris, Graphic Designer, Konverge Digital Solutions
A great practical two days where I have a much better understanding of why what I have done in the past has succeeded or failed. I’m not a designer but feel I will be better able to communicate what I want with my designers. I loved how Brian explains the necessity of integrating behavioral science with design.
Christine Korol, Psychologist, Vancouver Coastal Health
Brian’s workshop on persuasive design in the real deal – the information is solid and backed up by tons of research and all of it is actionable.
Christine McGlade, Founder, Analytical Engine Interactive
The level of information and learning is really high in this workshop, and all of it is practical, take-it-back-to-work information. I will use it.
Christine McGlade, Senior partner, Q media
This intensive course runs the proverbial gauntlet of key principles in building persuasive websites and apps. Equipped with tried and tested theories, Brian’s unique approach is scientific, trustworthy and most of all, highly applicable for any digital marketer.
Chryslyn Pais, Independent Communications Consultant, Freelance
Gained the skill of strategic high-level thinking of the every-day design tasks I might get boggled down with on a daily basis: Brian’s skills and experience is very helpful in framing the knowledge gained from principles learned.
Clara Ghandour, UX Designer, Interaxon
This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis. Please offer more Los Angeles workshops, which I will definitely attend!
Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages
Taking this workshop gave me a practical set of tools I could apply tomorrow at work. It was totally worth taking a couple of days off!
Dani Nordin, Senior UX Designer, Harvard Business Publishing
I greatly appreciated the content and the research that went into producing this coursework. I can find ways to use it immediately to make my work more effective. Thank you!
Daniel Turman, Associate Creative Director, Inc
This workshop gave me insights and inspiration. Loved every minute of it and will use a lot of material from it. Brian is a profound researcher and motivator.
Daniela Kaneva, Cross-cultural advisor, Itim International
As a digital marketer with experience in conversion rate optimization, this workshop helped me gain insight into user behavior, psychology – especially how to motivate, influence user confidence.
Danielle Butera, Head of Client Services, Single Throw Internet Marketing
As a Company Director of an organization with multiple ecommerce brands we have a number of websites, landing pages and ad campaigns to manage. The principles provided in this workshop have provided an invaluable framework for auditing what we have already and how we will design new materials moving forward.
Danielle Cullen, Director, Industry Education Australia
The workshop was a great way to consolidate and apply the principles learned on the two day course. Highly recommended!
Danielle Cullen, Director, Industry Education Australia
Insightful, useful and a refresher for anyone who is an advocate for user experience.
Danny J Thompson, Senior UX Designer, BroadbandTV
Enjoying the Psychology of Social Media session with @Cugelman. Mirrors a lot of the reading I’ve been doing and adds more. #pcto2012 and One of the best presentations at #pcto2012: Social Psychology of Social Media via @Cugelman
Dave Fleet, Senior Vice President, Edelman
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Dave Montague, Manager, IT and New Media, Ontario Council of Agencies Serving Immigrants
Had a great session with Brian. Learned a lot about persuasive design that I was able to implement right away. Very practical examples that were easy to translate to our own experiences.
Dave Montague, Manager of IT and New Media, Ontario Council of Agencies Serving Immigrants (OCASI)
A great combination of grounded theory and applied methodology. Allows you to hit the ground running.
Dawson Guibeault, User Experience Designer, The Globe and Mail
This workshop helped me understand what techniques work and more importantly why they work within the field of user experience design & behavior change. Excellent workshop & enlightened.
Dennis Castillo, Usability Designer, Canada School of Public Service
An invaluable course to understand and practically apply persuasive digital behavior principles and architectures. I will certainly be applying this knowledge to my work as an e-learning/UI designer
Derrin Edwards, eLearning & UI Design Lead, Ericsson
I thoroughly enjoyed the course and it was very well curated. Brian’s research and dedication to this subject shines through the course material and delivery. This course is very accessible, and enables anybody to successfully analyse and design more persuasive and influential digital content.
The digital behaviour change toolkit provides a clear structure with which to understand psychological principles and design mechanics.
What struck me most is that the psychological principles and architectures can be applied to such a wide range of digital platforms in order to create more persuasive products, including e-commerce websites, promotional videos, apps, e-learning design and user interface design.
On returning to work I started applying the psychological architecture principles to my work, and very soon received positive feedback on the logic of my new found approach to design.
Derrin Edwards, eLearning & UI Design Lead, Ericsson
Great workshop! Highly informative. Brian articulates and organizes the Principles of Digital Behaviour brilliantly.
Djen Choo, Creative Director, Mercatus Technologies Inc.
Day 3 was great and well worth it! The group exercises really help make the principles stick!
Djen Choo, Creative Director, Mercatus Technologies Inc.
If you work in design, e-commerce or anything in the digital world, you need to attend this course. Understanding why & how people interact with what you create is your job and is the future.
Doug Crowe, Shopify Plus Account Manager, Shopify Inc
The third day workshop took all the theory and put it into practice. The first 2 days were amazing and day 3 was like: go use this. It’s really valuable getting to see everyone implement what they learned.
Doug Crowe, Shopify Plus Account Manager, Shopify Inc
I’m a designer, so rather than making things prettier it was great to see the facts and psychology behind it. Thanks Brian!
Duygu Kalaycioglu, UX Designer, Penguin Random House
Brian is great at breaking complex concepts down and helping you find ways to apply what you learned in his course.
Eddy Widerleer, Digital Strategy, Team One
Great course! I’ve learned a lot of things I’ve seen doing for years, but now I know why I did them! Learning about structure and credibility and what is really engaging to target audience, opened so many different possibilities for me.
Edis Kardumovic, Senior Graphic Designer, East Forest Homes Ltd.
Participants at any level of digital marketing expertise will get value out of this class.
Emily Stone, Senior Partner Marketing Manager, Microsoft
I very much enjoyed the workshop. It was very interactive, the material was explained in very ……….. detail, and the exercises helped to clearly memorize the theoretical material. Nice examples, very illustrative material, and a nice attitude and warm atmosphere throughout the entire workshop. Great Work!
Eshka Mmetl, Developer
Brian is very open and friendly, which makes the class environment very comfortable. His use of his life experiences makes the concepts relatable.
Evelyn R. Evans, Project Manager, Intouch Communications
For me it’s a bit too hard in the beginning, but I enjoyed the 2nd day, since It’s give me more practice.
Ezra Marcella, Deputy Business Development Manager, Enterprise, Djarum
Great balance of practical and theory on persuasive design of interactive media.
George Paravantes, MFA IxD, Program Coordinator & Professor, Humber College
Excellent, fun, informative workshop. I would highly recommend it!
Hayleigh Wronski, Strategist, Secret Location
Email you testimonial later after more thorough thoughts and review of material learned.
Hoang Nguyen, Founder of Mentorem, Mentorem
As an up and coming UX designer I found this workshop very useful to learn the core concepts on why users react in certain ways and techniques to guide a user in the direction of your desired goal.
Holly Pousett, UX Designer, Baker Design
Amazing curriculum and great new knowledge, I can use in my research.
Humberto Ramirez, Graphic Designer, Lucile Packard Children’s Hospital
It’s hard to imagine someone more uniquely qualified and credible than Brian to guide on examination of where digital design principles and best practice for prompting behaviour change intersect.
Ian Parker, Health Promotion Coordinator, Yukon Government
“Very informative and engaging… Can’t wait til next year”
James Davis, Self Web producer
Amazing course with tons of information to take home. This will definitely help me with future projects. Can’t wait to implement these new ideas!
Jamil Bonnick, UI/UX Designer, Nuracode
I learned more in 3days than I did in an average university course.
Janac Meena, Student, Univeristy of Ottawa
Brian’s workshop on ‘Health Behaviours Change Websites and Campaigns’ was extremely comprehensive. It was nice to attend a workshop that touched on so many evidence-based aspects of persuasion and behaviour change. From process to practice, this course touched it all. Looking forward to seeing future research from Dr. Cugelman.
Jason Haug, Program and Project Management Officer/Project Officer, Ottawa Public Health
I work in health promotions communication and found this workshop extremely useful.
It gave me the recipes I can apply to cook up engaging and effective behavior change digital strategies.
Would definitely recommend to other health promotion specialist.
Jason Haug, Program and Project Management Officer, Ottawa Public Health
Attending this workshop was so exciting and re-energized my interaction design passion. Brian was so energetic and knowledgeable. I felt like I was receiving a 20 week course in 2 days. I can’t wait to apply these concepts in my work. Wish there was as a third day.
Jen Van der Henst, UI Designer, ZipRealty
The course was very tremendously insightful. I’ve always known what works online, but know I know why. I’m now armed with tools to help me audit the work we do, ensuring that we’re delivering the best service for our clients. It’s also provided new ways to explain a strategy, wireframe or designs to clients, which has made convincing stakeholders that the approach we are taking is correct so much easier.
Highly recommended
Jeremy Oudit, Director of Digital Strategy, Grassriots
Thank you Brian, very beneficial!
Jill Mugge, Owner, The Marketing Group
I would recommend this training to anyone who wants to learn certain mind triggers to influence your target audience. The principles and techniques will give you another thought process on how to approach your project after attending, another part as your brain will open up.
John Spruill II, Data Analyst, Booz Allen Hamilton
This was a great workshop with great content that appeals to many (if it all) facts of product design and development. Excited to leverage this research towards designs that are not just innovative, but genuine and authentic to lasting enjoyable experiences.
Josh Wyrtzen,, UX/Product Design, SeeClickFix
Brian is steeped in both the theory and practical application of persuasive psychology. … Toronto is fortunate to have such a knowledgeable resource as Brian, and I highly recommend his one- or two-day sessions to digital media professionals who want to grow their subject matter expertise in the art and science of persuasive design.
Judah J. Gould, Senior Product Manager & UX Lead, Storage Appliance Corp
Brian presents the concepts in a clear and engaging manner. I will be able to use these concepts to help me design more persuasive and intuitive user interfaces.
Kai Liang, Quality Assurance Analyst, Pricemetrix Inc.
Great workshop! I really enjoyed hearing the experimental ideas that aren’t offered elsewhere. It’s great to hear an experienced opinion on these theories with real- world applications.
Kaitlyn Ruhnke, Marketing assistant, First Security Bank of Washington
Accurate, scientific and easy to follow.
Kallirroi Pouliadou, UX Designer, Veryday
Brian’s workshop was very engaging, easy to listen to, [with] interesting examples, visuals & clearly identified underlying principles, “ingredients” that illustrated the evidence-based content. I am packed full of great content that is very applicable.
Karen Kuzmich, Rights Adviser, Ministry of Health
Learned principles that can be applied immediately. The toolkit is very helpful.
Karthik Vijyakumar, Technical Development Manager (Interactive), Cineplex Entertainment
Thank you for sharing your expertise! A very comprehensive and engaging workshop on the psychology behind digital behavior change. Highly recommend.
Kayle Robinson, Technical Writer, Freelancer
Brian is a true scholar in the field of digital behavior and psychology and does a wonderful job blending behavioral theory and concrete applications.
Kevin Brilliant
This was a great workshop. Brian is very knowledgeable and a great teacher. Concepts presented were intuitive and useful, both in long-term digital strategy and day-to-day practical application. Highly recommended!!
Kevin Sheldon, User Experience Lead, PledgeMusic
This is valuable thinking that will surely benefit any marketer… and by that I don’t mean only creative –all stakeholders involved in a campaign or project lifecycle will benefit…(project managers, account managers, strategist, ect.)
Klaus Heesch, Senior Digital Creative Director, The Gate Worldwide
Psychological architectures gave me the tools and practice applying the skills from digital behavior change to achieve our goals for redesigning our website.
Laura Scrimgeour- Carter, Community Programs Coordinator, BioRegional North America
As a behaviorist and researcher, it was an enlightening pleasure to find that Brian’s considerable expertise are well grounded in the scientific literature.
I learned a lot.
Laura Scrimgeour- Carter,, Community Programs Coordinator, BioRegional North America
This class answered a lot of questions I couldn’t find satisfactory answers anywhere else. I also enjoyed the networking side of the workshop as well.
Laura Young, Co-founder, X2X Community
The workshop provided me with a lot of insight to the psychology behind designing marketing tools to best engage your audience. I would highly recommend this workshop to my peers and consider another workshop led by Brian.
Laurel Zevitz, Digital Marketing and Content Manager, Marcus Evans
Very refreshing seeing psychological approaches being applied to solve problems related to digital engagement. Would recommend this course to anyone who is looking to influence behavior change in today’s digital economy.
Liana Cyr, Marketing Advisor, Service Canada
Great workshops! Awesome instructor!
Liying Zhu, UI/UX designer, IDT
Great insight into why users do what they do!
Lizzy Bentley, Principal, Story by Design
Good course! Very informative. Lots of information. Thank you.
Lori Balch, Provincial Injury Prevention Coordinator, Alberta Health Services
After taking Brian’s workshop, I’ll never look at user interfaces the same again. Deep examination of each component, the considerations therein, and how they work together has made me a stronger UX professional.
Lou Tufillaro IV, UX Lead, SFW Agency
I learned a lot from the workshop and am using a lot of the knowledge I gained in my daily duties at Toastmasters.
Marcos Escutia, Digital Content Producer, Toastmasters
Thanks for helping us to move the knowledge level to the next level.
Marjorie Henderson, Communications Coordinator, Alberta Centre for Injury Control & Research (ACICR)
A very productive two days packed with concepts and ideas I can apply to my practice immediately.
Mark Walton, Digital Media Consultant, Pat the Dog Theatre Creation
Excellent, very deep level review of motivators and distractions of users to supplement testing and research.
Mary Kennedy, Director, Experience Strategy, Inc
Brian was very knowledgeable, smart and witty while explaining to the group. His teaching will further enhance me when creating new developments.
Matt Moreno
This workshop has helped me a lot to use these models and methodologies in my UX Design field. I can back up my design decision using psychology of behavior science as taught in this workshop.
Meenal Sedani, UX Designer, ntelliMedia Networks Inc.
I love this course! I learned new skills and validated previous knowledge I had in behavioral design. Well worth it to take the course! Thank you Brian!
Meghan Correia, UX Designer, Fishman Corp
This course is a classic example of “news you can use”. Every module was valuable and applicable to my work immediately. Thanks!
Melissa Reilly, Brand and Communications Strategist, Booz Allen Hamilton
Great lesson I got with this training, I hope I can implement this correctly to my product.
Michael Hioe, Deputy Business Development Manager, Enterprise, Djarum
This course provides a lot of insights into the psychology of the human-technology interaction.
Michael Lee
Excellent course! Great information and content using real-life and practical examples. I would highly recommend it.
Michelle Hakvoort, Health Promoter, Region of Peel
After the first day, I already had actionable ideas to use to improve my organizations website and the language and science to sell it to decision makers.
Morag Johnston, MJC, Design Strategist
Eye opening / puts things into perspective. Help streamline process.
Nadim Haddad, Digital strategist, Freelancer
I found the tone and content excellent! Excellent presentation and some very good information!
Natalie Campbell, Web Designer, Department of National Defence
The information taught was easy to digest and I cannot wait to apply the knowledge I have gained into the workplace.
Nathan Deslippe, Sales Representative, MLD Solutions Inc.
Brian did a great job of laying out the core principles of behavior change in a way that makes it clear and easy to apply to my online marketing efforts.
Nedra Weinreich, Behavior change strategist, Weinreich Communications
Very refreshing to come to such of a mix of practical and advice grounded in theory and research. Can’t wait to implement what I have learned.
Neil Hammond, Founder & Director, Learnbase Training Technology
Brian’s workshop was great! Very informative and I look forward to any other workshops that will be coming up in the near future.
Nicola Williams, Designer II, Expedia Canada Corp
I found Brian’s knowledge and expertise refreshing and a perfect mix of quoted research and real life examples. Very thorough programming and helpful details for everyday life.
Nicole Whittle, VP Acceleration, IMC Brands Applied
This workshop will be helpful to our team as we move forward automating our analytical offerings and creating dashboards customized for our clients.
Olga Stepanova, Senior Consultant, Booz Allen Hamilton
Excellent workshop!
Parm Gill, Multimedia Technical Specialist, Justice Institute of British Columbia (JIBC)
Brian is a true seasoned expert with both a theoretical understanding of behavior change & practical experience with digital products. I highly recommend this course.
Patrick Metzger, Product Manager, Planned Parenthood Federation of America
A refreshing look at the under pinnings & influence for web 2.0, engaging and informative.
Paul de Zeeuw, Webmaster, City of Kamloops
Opened my eyes to multiple blind spots in our current strategy.
Paul Katcher, Creative Lead, Cognitio Corp
It’s been super helpful in our work with clients to bolster our ideas with the research backed approach & science that Brian offers.
Phillip Djwa, CEO, Agentic Communications Inc
If you’re interested in finding out the psychological reasons behind your stakeholders’ beliefs, attitudes and behaviours, this course is for you.
Rachel Nicole, Corporate Communications Officer, Ornge
Brian does a fantastic job of bringing concepts from across domains and packaging them in an interactive, intuitive framework. I learned so much that I can implement immediately with my team.
Rachel Weatherly, Digital Strategist, National Heart, Lung, and Blood Institute (NHLBI)
Brian’s workshop taught me many valuable psychological and behavioral insights and patterns that will be able to immediately inform what I do as a design and user experience director.
Rand Refrigeri, Director of Creative & User Experience, Rave Mobile Safety
Brian has deep knowledge rooted in practical experience that can help anyone interested in developing thoughtful and persuasive web products.
Raphael Lopoukhine, Digital Engagement Strategist, Public Works and Government Services Canada
This course blends theory with practical activities. It was a great way to develop my knowledge and skills and I love that I’ve walked away with practical information I can apply to my projects.
Rebecca Sloan, Marketing and Communications Specialist, City of Kitchener
The workshop was amazing. A lot of this stuff may be common sense but understanding the science behind is powerful. At the end of the day your takeaways from this workshop will depend on what you want to learn. Definitely recommended for all digital marketers and UX/UI designers.
Ria Riaz, Community & Marketing Manager, Right Sleeve Marketing Inc
Very innovative! Brian’s workshop provided me with entirely new outlooks on UI/UX design and conversion optimization that I will be able to apply with my clients right away. Extremely valuable + easy to understand.
Richard Estabrooks, Account Manager, Shopify
This class/workshop is a perfect blend of gathering knowledge of design process and psychology principles. The toolkit that Brian put together is super handy and can immediate apply to our current workflow.
River Chan, UX Manager, Albertsons Companies Inc.
The class exposed us to thinking about concepts in a different, new way, and to employ and test concepts we learned, on our own website.
Roaland Meyer, Senior Manager of Web Experience, Inc
Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.
Robert Hendry, Product & User Experience Leader, Inc
This course is a great reminder of the various factors to consider in persuasive design. What seals the deal, is how these factors have been formed into a tool for analysis, and structured around iteration for increased understanding over time.
Robert Mackie, Senior Interaction Designer, Samsung Electronics
Brian’s presentation was excellent both in the way he presented a complex and timely topic as well as in his presentation technique. Kudos!
Robin Macrae, Internet Strategist, Information and Workspace Architect,Workspace Builders
This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them. This will help me when I am trying to get client/management to buy in for campaigns and provide information to improve existing efforts.
Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications
Practical and scientific and easy! Brian shares his knowledge with great sense of humor. I learned a lot and put many things in perspective.
Ruchika Anand, Senior Digital Marketing Manager, IEEE Media
Brian is an engaging speaker and personality. His expertise and works come to bear in the class, as well as his accessible demeanor. Thank you so much!
Ryan Muff, Web Developer, Washington State Department of Transportation
As a software dev I tend to overlook a lot of elements but this workshop forced me to closely inspect the placement of elements and the purpose behind them.
Samson Kirk-Koffi, Lead Developer, Ap1
This workshop is jam-packed with useful, practical information that I can apply to my work. The emphasis on principles rather than techniques means you can find a way to use this info, regardless of your field or role. I look forward to returning to work and sharing this information with my team.
Sarah Maxell Crosby, Content Strategist in Web Services, Dartmouth College
Brian’s workshop was a phenomenal introduction to digital behavior change. He gave a great in-depth exploration of the psychological principles, and led practical exercises that really clearly demonstrated how to put these techniques into practice. Would definitely recommend to anyone in design UI and marketing.
Sean Boots, Director of Product, VOTO Mobile
Amazing content that allows me to truly appreciate the science behind design. I know feel empowered to push hard against the status quo.
Sharon Steel, RBC, Manager, Applied Innovation
Love setting back to the basics, pen and paper to writehand to truly implement the learning.
Sharon Steele, RBC, Manager, Applied Innovation
Brian did a great job of presenting many interesting concepts backed by research.
Shauna Gammon, Lead User Experience Designer/Product Manager, Ayogo
Impactful and Innovative!
Shawn Francis, Account Manager, Shopify
I look forward to sharing what I’ve learned with my team and clients. The tools and approach are easy to grasp and apply in practical meaningful ways.
Sheila Mackenzie, Partner/Director of User Experience + Design, Niiu
If you’re a UX designer this workshop is worthy to spend 2 days because you could find the principles behind what you’re doing every day.
Siheun Cho, Senior User Experience Consultant, Scholastic
Brian creates an open environment in which you feel comfortable showing ideas, thoughts & questions.
He is great at sharing new concepts and frameworks.
Sophia Saunders, Designer, Bay Street Labs
Without doubt one of the best courses I’ve attended in a very long time. Brian is extremely knowledgeable and provided many practical, real-world examples that can be immediately applied for direct results.
Stu Hilditch, Managing Director, Industry Education Australia
Brian’s course is extremely well presented, comprehensive and offers lots of practical examples that can be directly applied to any business.
Stu Hilditch, Managing Director, Industry Education Australia
Your workshop was great! I’ve already implemented a few techniques that you covered during your presentations and we’ve seen great results. Thanks for the very informative 2 days!
Sveta Fedarava, Graphic Designer, Intelex
The persuasive design course was very engaging from beginning to the end. A lot of good examples and ‘recipes’. The toolkit is very useful when building wireframes. Can’t wait to start applying these theories to my next project!
Swidja Nikke, Communications Advisor, Government of Canada
The one thing I would have wanted to know is that this course is largely focused on the healthcare industry. Other than that it was an informative course with group exercises.
Taylor Fargey, Digital Strategy, Hitfar
Definitely a great learning experience. Offers a standardized and full scope in the persuasive psychology element of the interactive and UX industry. Great networking opportunities.
Tea Pajkic, Graphic Designer, Mediaplanet
This was a great workshop. It helped me understand the why behind some of the marketing best practices I use every day. It also gave me some new ones to try!
Thom Smith, VP Marketing, RISI
Great insight, highly actionable.
Tracy Bugh, Founder/CD, Civil Agents
Very well researched, scientific approach to thinking about the customer journey and designing for the best result.
Vicky Zhao
I enjoyed the range of examples and relation to emotions. The range of history with psychological design and literal emotional responses.
Willie Maglothin, Creative Developer, Simpleview Inc
I think those are deeper connections between a user and a website. I think this is helping to bridge the gap.
Willie Maglothin, Creative Developer, Simpleview Inc

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